The promotions of Shah Rukh Khan and Anushka Sharma starrer ‘Jab Harry Met Sejal’ have stood out for its unique marketing strategies. Shah Rukh Khan who is also producing the film is known for his constant endeavours at exploring newer marketing innovations with each film, has started off the campaign for his latest on a high note. Their digital promotions have taken another leap by being one of the first few films in Bollywood, to have their very own Facebook camera effect.The users can click a picture or shoot a video and share it on their Facebook story and profile in the ‘Harry & Sejal’ style.The makers have said to hit a masterstroke by adopting the strategy of releasing a series of mini trails before each song trailer. Three such mini trails and the song ‘Radha’ are already out and have garnered an amazing response. Produced by Red Chillies Entertainment, the film is slated to release on the 4th of August, 2017.
