It is necessary that instead of saying ‘No’ to kids always; their immunity is strengthened to keep them healthy and strong from within. Therefore, Cipla, the pharmaceutical company in India, has developed ActivKids Immuno Boosters, immunity supplement for children in a unique choco-bite format, to address the growing concern of low immunity by providing up to 100% RDA of key immunity nutrients. Mandira Bedi accompanied by her 6- year old son, Vir participated in a panel discussion with three experts to discuss about the importance of immunity in children. Mandira says, “At one point of time, I too was a worried mother, conscious about Vir’s every activity, but the social experiment video conducted by Boosters came as a revelation to me”.