Closer to its fifth anniversary, ALTBalaji for the first time forayed into the non-fiction reality space with the biggest and most fearless reality show Lock Upp. With Kangana Ranaut as the host and controversial celebrity contestants as kaidi for 72 days in a jail, the show has become a blockbuster hit. Within the first 32 days of its launch the show garnered 200+ MN Viewers- the highest in the Indian Digital reality space. ALTBalaji also became the first-ever OTT platform globally to release the metaverse-based game of Lock Upp where viewers can interact with the show’s universe and play to win real money!

Out of its extensive list of shows, the highest-rated and most-watched series consist of Cartel, The Married Woman, Broken But Beautiful 3, Girgit, PuncchBeat Season 2, His Storyy, Main Hero Boll Raha Hu and many more. ALTBalaji’s action-thriller web series Cartel was rated at 8.2; Broken But Beautiful 3 at 8.7, and Main Hero Boll Raha Hu at 8.7 on IMDB. The romantic series Broken But Beautiful 3 has been picked up as a case study since the show achieved 180 million viewers with 220 million impressions through our marketing campaign. On the other hand, ALTBalaji has been a pioneer in starting the trend of original soundtracks in the web-series space. Original soundtracks like ‘Teri Hogaiyaan 2’ from Broken But Beautiful 3; ‘Bematlab’ from The Married Woman; ‘Ye Dil’ from His Storyy have garnered immense popularity in the audience.

ALTBalaji has built a legacy of creating iconic shows like Crashh, The Married Woman, Mentalhood, Cartel and many more with equally powerful sequels like Broken But Beautiful 3, Puncch Beat 2, Dev DD 2 among others which the audience has lauded. The success of ALTBalaji seems to be growing every year along with the quality of its content, growing at an equally fast pace. An outstanding yet unconventional lineup of shows like The Test Case 2, Mentalhood Season 2, Apharan 2, Bois Locker Room, #Hashtagwarrs and various other brilliant shows are on their way, ALTBalaji will continue to entertain its viewers by launching almost 25-30 shows in the upcoming year.

Speaking about the platform as it celebrates its fifth anniversary, content czarina Ektaa R Kapoor shared, “This is an overwhelming moment for all of us at ALTBalaji. Its been a glorious journey and the best time to be in the OTT business where we are charting a new course by creating path-breaking content. At ALTBalaji, we have always believed in creating and delivering a variety of content to our viewers and we started the year on a powerful note with our reality show Lock Upp. I want to thank viewers across India for their continued love and support.”

With more exciting announcements, partnerships, and new shows, ALTBalaji continues to power through and reach out to viewers across age groups for both solo and family-viewing.

Join in the celebration of ALTBalaji turning 5 by tuning into the platform for your daily dose of entertainment.

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There’s a twist now, and the game’s stakes have been raised, and the contestants will no more be measured only based on how they perform in the task. The contestants will have to reveal their deepest, darkest secrets to stay in the game. The contestants will be judged on the strength of their secrets and it will then be decided whether they will remain in the show or be evicted. The contestants will have to make these revelations before each task and Kangana along with the viewers will determine whether these disclosures are legitimate and worthy enough to stay or leave the jail.

Lock Upp: Badass Jail Atyaachaari Khel streams live on ALTBalaji and MX Player. 13 popular celebrity contestants are locked up in Kangana Ranaut’s jail where they compete for the most basic amenities as they fight for the winner’s title.

Who will have the courage to share tough secrets that are unknown to anyone and who will give up? Find out more such entertaining, deep and dark secrets on Lock Upp only on ALTBalaji and MX Player, daily at 10.30 PM.

The post To avoid eviction in Lock Upp, contestants will have to reveal their dark secret! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

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The contestants in Lock Upp come from diverse backgrounds from the field of politics, social media and entertainment. One such personality, who entered the show is Godman Swami Chakrapani who claims that he is the president of Hindu Mahasabha, a long-standing Hindu nationalist organization in India. He has been seen being vocal about his ideologies in the show which has not been appreciated by the others. He faced issues with another contestant and, in fact, he had some rough moments with renowned fashion designer, Saisha Shinde. He was also not able to help his teammates while performing tasks. So, the host, Kangana Ranaut along with the audiences vote decided to eliminate him in the first week. With this Swami Chakrapani becomes the first contestant to get eliminated from the show.

‘Lock Upp’ is a one of a kind reality show on digital that is filled with a lot of twists and turns which keeps the audiences glued to their seats to see what the show has to offer in its upcoming episodes.

ALTBalaji and MX Player live-stream Lock Upp 24×7 on their respective platforms and allow audiences to interact directly with the contestants. Stay tuned to ALTBalaji & MX Player for more updates on the show!

The post Lock Upp’s first elimination, godman swami Chakrapani! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Lock Upp, is a social experiment that will pave the way for developing a homegrown global reality format. While television has run its course on the over hashed sentiment of unity amid differences of opinions, Lock Upp is a reality format that is quite the opposite — it pits celebrities and influencers who are known for very strong views on various issues in a hostile environment that has bare minimum amenities. The show has attracted a huge following even amongst international viewers because of its distinct look and feel. There will be challenging tasks in this badass jail that will rattle the viewers. The inmates’ spirits will be tested, their morals will be questioned in tough situations, and they will have to survive in the jail with basic amenities after living in comfort for years. In addition, they will have to do ‘Prayashchit & Pashyataap’ wherein if they face the threat of elimination, the only way to stay in the game is to expose a dark secret that is unknown to anyone else on the mainstream entertainment platforms live global feed.

This is the first-ever reality show that has been created with its parallel universe of fantasy metaverse and contestant card trading. During the season, audiences can sometimes decide what tasks will take place and build high degree of interactivity and engagement. With an international look and feel, Lock Upp is set in a real jail-like scenario that has several hidden twists and passages that viewers will learn about as the show comes live daily for 72 days since 27th February. Even the temptation room will either be someone’s gain or loss. Omung Kumar, the celebrated set designer, has created the futuristic sets that is already the talk of the town. Eshaa Amin, a renowned costume designer, has designed the outfits which is also being loved by the audiences.

With 13 controversial celebrities, Nisha Rawal, Munawar Faruqui, Poonam Pandey, Kaaranvir Bohra, Swami Chakrapani, Siddharth Sharma, Anjali Arora, Babita Phogat, Shivam Sharma, Sara Khan, Payal Rohatgi, Tehseen Poonawalla and Saisha Shinde locked up, the raw emotions that they are displaying is creating such an unique unscripted drama which has heightened interest amongst its audiences. The activation of fan clubs has already begun, and Lock Upp posts, tweets, comments, and fan art are exploding on social media worldwide! The next 69 days are surely going to be one roller coaster ride that will set new benchmarks for homegrown concept formats and reality shows on digital!

Watch LOCK UPP 24X7 live for free on ALTBalaji and MX Player.

The post ‘LOCK UPP’ has been created with its parallel universe of fantasy metaverse and contestant card trading! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

After announcing the name of the first three contestants, including TV actress and model Nisha Rawal, internet sensation Poonam Pandey, stand-up comedian Munawar Faruqui, it is now confirmed that wrestling champion Babita Phogat is the newest inmate on the highly anticipated show.

Babita Phogat has put India on the map by winning India’s first gold medal in women’s wrestling at 2014’s Commonwealth Games. She won silver medals at the 2018 Commonwealth Games, 2010 Commonwealth Games, and a bronze medal at the 2012 World Wrestling Championships and later forayed into politics in 2019. Her aspirational real-life story inspired the Bollywood blockbuster Dangal as she became an icon to millions.

Babita Phogat shares, “I am very excited to get into a show like ‘Lock Upp’ because I have never done a show like this which is live for 24 hours. So I am very glad and excited at the same time to be a part of this show. With this show, People will get to know what I am. Previously the audience has known me from the film ‘Dangal’. So, now people will get to know my real personality, my likes, and dislikes, and how I am in my real life as a person.”

As Lock Upp’s newest inmate, Babita hopes to kill stereotypes, hold under pressure and elbow out the others in the race to the finale.

‘Lock Upp’ will be hosted by the Queen of Bollywood – Kangana Ranaut. The show involves 16 controversial celebrities locked in jail for months without the amenities people usually take for granted.

Lock Upp: Badass Jail Atyaachaari Khel will stream live on ALTBalaji and MX Player, starting 27th February – 2022. There will be 16 popular celebrity contestants locked up in Kangana Ranaut’s jail wherein they will compete for the most basic amenities as they fight for the winner’s title. The remaining super-controversial celebrity contestants will soon be revealed to the viewers who, as a first, can also interact with them and be a unique part of the show and even experience the show in the Lock Upp Metaverse.

Lock Upp will stream live on ALTBalaji & MX Player from 27th February, 2022.

The post Wrestling gold medallist champion Babita Phogat enters Kangana Ranaut’s Lock Upp! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

In the poster, Kangana is seen wearing a spiky, shimmery gown which accentuates her personality and gives a feeling of how intense she will be as the host. As she poses in the jail cell, Kangana holds her two favourite objects, a pair of shiny handcuffs and a badass baton. Behind the host, we can see many prisoners kneeling, with their faces covered and this poster definitely marks another step in the beginning of this atyaachaari khel.

Another exciting aspect of the show is the Lock Upp metaverse where viewers will interact in the virtual fantasy world, play games and win real. The Lock Upp game will also have tokens for the contestants and viewers can buy and trade tokens on the online marketplace. Three contestant tokens out of a total 16 have already been revealed, including Nisha Rawal, Munawar Faruqui and Poonam Pandey.

Lock Upp: Badass Jail Atyaachaari Khel will stream live on ALTBalaji and MX Player, starting 27th February – 2022. There will be 16 popular celebrity contestants locked up in Kangana Ranaut’s jail, wherein they will compete for the most basic amenities as they fight for the winner’s title. The remaining super-controversial celebrity contestants will soon be revealed to the viewers who, as a first, can also interact with them and be a unique part of the show and even experience the show in the Lock Upp Metaverse!

Lock Upp will stream live on ALTBalaji & MX Player from 27th February, 2022.

The post Kangana Ranaut looks like a million bucks in the latest poster of ‘Lock Upp’! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

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Well, their wait is almost over as host Kangana Ranaut has made the first move! Kangana, who has had multiple FIRs filed against her in the past, has decided to hit back through the reality show LockUpp. The fiery queen of Bollywood has found the first person she will be putting in her LockUpp.

In a recent clip dropped by Kangana, an unidentified stand-up comedian is seen cracking some jokes and the comedian is whisked away from his gig. The game, it seems, is about the start, and Kangana Ranaut is sure to keep the livewire excitement going. Also, this appears to be the beginning, and there will be many more getting arrested in this game.

Lock Upp: Badass Jail Atyaachari Khel will be streamed live on ALTBalaji and MX Player. There will be 16 popular celebrity contestants locked up in Kangana Ranaut’s jail. They will compete for the most basic amenities as they fight for the winner’s title. The celebrity contestants will soon be revealed to the viewers who, as a first, can also interact with them and be a unique part of the show.

Find out more only on ALTBalaji and MX Player.

The post A stand up comedian enters Kangana Ranaut’s ‘Lock Upp’! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Lock Upp promises to be an engaging captive reality show with all the ingredients that will keep you glued to your seat. A daring celebrity host, compelling tasks, dramatic fights, and an exciting mix of contestants who will do anything & everything to survive in the jail is the perfect amalgamation of entertainment.

The show’s trailer features the feisty host Kangana Ranaut decked in a shimmery, glittery golden dress, holding a shiny but sinister baton in her hands and sporting a stare that can melt hearts looks like she is ready to start the game. The viewers can see the queen of Bollywood sitting on a luxurious, velvet throne in a sombre jail cell and claiming, “Living here is no less than a dream… a bad one, though! Walking through the jail corridor, Kangana states how dangerous the ‘Lock Upp’ world is, and it will be a nightmare! 16 controversial celebrities will be put together in Lock Uppfor months and stripped of their amenities. Forget about fulfilling their high demands, and the contestants will be locked up in show’s prison with people they can’t see eye-to-eye. To avoid eviction, the celebrity contestants have no option but to reveal their dark secrets to the entire world, which will take the excitement level a notch higher.

The Queen of Bollywood Kangana Ranaut quipped, “The spectacular launch of the show had piqued everyone’s curiosity, and the trailer is a testament of how bold, controversial and exciting it is going to be. I am happy to unveil the trailer in our country’s capital city, and I am equally thrilled & excited for foraying into the OTT space with such a unique and brilliant concept. I want to thank my boss-lady Ekta, for always being by my side, and she has always been someone I admire and respect a lot. So to all my fans out there, get ready for the most FEARLESS show ever!”

Content Czarina Ekta R. Kapoor shares: “Unlike other reality shows, ‘Lock Upp’ is being launched on a massive scale and has all the elements that make for an entertaining reality show. The concept of the show is brilliant and never-seen-before, as you must have seen in the trailer, and I am sure that it will captivate the viewers and set a new standard for reality shows!”

Karan Bedi, CEO – MX Media, added saying, “Our focus on being technology led, user centric and disruptive have been the core pillars that have propelled MX Player to the Number 1 position in India in a very short time. With Lock Upp, we continue to double down on this core with exciting and disruptive content, lots of interactivity and a seamless UX. The teaser for LockUpp was very well received and we are very excited to give audiences a further glimpse of the show along with one of India’s finest entertainment personalities – Kangana Ranaut.”

Zulfiqar Khan, ALTBalaji- CEO shares, “We are excited with this partnership between ALTBalaji and MX Player. This collaboration has allowed us to stream path-breaking contentthat will entertain our audiences. With Lock Upp, we are foraying into the non-fiction reality space and I am certain this show will break barriers and open up new avenues for storytelling and audience engagement.”

‘Lock Upp’ promises to be an engaging captive reality show with all the ingredients that will keep you glued to your seat. A daring celebrity host, compelling tasks, dramatic fights, and an exciting mix of contestants who will do anything & everything to survive in the show’s jail is the perfect amalgamation of entertainment.

ALTBalaji and MX Player will live stream this show 24X7 on their respective platforms and will have the audiences interact directly with the contestants. The audiences will have the power to punish or award their chosen contestants and even play ‘Khabri’ to some. Produced by Endemol Shine India, the show premiers on ALTBalaji & MX Player from 27th February 2022.

Watch Lock Upp 24X7 live on ALTBalaji and MX Player from 27th February!

The post Trailer of Lock Upp out, Kangana Ranaut gives a sneak-peek into the world of fearless reality show! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Now, Kangana has dropped the second poster for Lock Upp and the Queen of Bollywood is looking badass and defiant. Grabbing a shiny pair of handcuffs and a big black sinister baton, Kangana is seen sporting a spiky, glittering gown, and her look says she means business this time around! Behind Kangana, we can see a bunch of prisoners with their hoods on, which signals that Kangana is ready to take on the 16 celebrity contestants inside her jail and flag off a wild ride of entertainment!

While the host’s caption reads: “Yaha sab hain equal… equally in danger. Because this is MY #LockUpp!

Streaming from 27th Feb on @mxplayer and @altbalaji. Watch Live FREE!

Trailer out on 16th Feb”

Link: https://www.instagram.com/p/CZ8qCXcMYo4/

Lock Upp: Badass Jail Atyaachari Khel will be streamed live on ALTBalaji and MX Player. There will be 16 popular celebrity contestants locked up in Kangana Ranaut’s jail. They will compete for the most basic amenities as they fight for the winner’s title. The celebrity contestants will soon be revealed to the viewers who, as a first, can also interact with them and be a unique part of the show.

Watch Lock Upp live only on ALTBalaji & MX Player starting from 27 February 2022!

The post Kangana Ranaut sizzles in the second poster of Lock Upp with Shiny handcuffs and a sinister baton! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

https://www.instagram.com/p/CZyXH4rMymC/?utm_source=ig_web_copy_link

ALTBalaji and MX Player have released the show’s first poster featuring the bold and glamorous Kangana Ranaut posing like a total boss as a treat for the fans! In the poster, Kangana is seen posing in a prison set-up with cops in the background, holding a glittering pair of handcuffs promising to lock up the contestants and flag off the biggest reality show ever seen on OTT platforms in India.

Kangana Ranaut posted the first look on her social media saying, “Mere saamne ab sabko karna padega kneel!
Iss badass jail mein hoga atyaachaari khel!

Lock Up promises to be an engaging captive reality show with all the ingredients that will keep you glued to your seat. A daring celebrity host, compelling tasks, dramatic fights, and an exciting mix of contestants who will do anything & everything to survive in the jail is the perfect amalgamation of entertainment.

ALTBalaji and MX Player will Livestream this show 24×7 on their respective platforms and will have the audiences interact directly with the contestants. This show will empower the audiences to punish or award their chosen contestants and even play ‘Khabri’ to some. Produced by Endemol Shine India, the show premiers on ALTBalaji & MX Player from 27th February 2022.

Catch a sneak-peek into the show tomorrow on ALTBalaji & MX Player.

The post Kangana Ranaut looks bold and glamorous in her first look from the fearless reality show ‘Lock Upp’ first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.