As the end of 2020 approaches, award season has begun, and being recognized at the AACA signifies global recognition for the show and representation for the Indian kids’ animation sector at the international media stage. Motu Patlu recently celebrated its 1000-episode milestone, a record it’s managed to set in the short span of 8 years since the show’s launch in 2012, and the show has commanded a viewership of 7 billion globally by nearly 55 million subscribers on Cosmos-Maya’s YouTube multichannel network WowKidz.

One of the prime viewership drivers for kids’ channel Nickelodeon, Motu Patlu has consistently commanded the Top 4 slot in viewership, watch time and ratings as per BARC statistics, and it’s been declared the most popular animation show in the world by Google, 2 years in a row. Moreover, Motu and Patlu are the only animated characters from India to have their wax statues at the famous Madame Tussaud’s Museum. The success of the series has resulted in 21 telemovies, a full-length 3D stereoscopic feature film and a spin-off show with one of its characters, Inspector Chingum which currently streams on Amazon Prime.

Anish Mehta, CEO of Cosmos-Maya stated, “As we are closing in toward the end of 2020, this was extremely welcome news for our production and executive team. Motu Patlu is the crown jewel of Indian animation industry. It is our first kids’ IP that kickstarter our content production wing, which currently holds 60% market share in the Indian kids’ animation space, catering to 200 million kids in India, and millions abroad in more than 10 languages. We are absolutely elated to witness the manner in which our Motu and Patlu have slowly gained pop icon status in India, from comic book characters to one of the top-viewed cartoons by Indians globally. This recognition by AACA goes to show how the world is our oyster and how our industry is gearing up for a global culture-agnostic media market.”

Suhas Kadav, Chief Creative Officer at Cosmos-Maya and director of Motu Patlu stated,
“Watching our creations grow from familiar characters to one of the most viewed and loved shows is a journey few content creators get to undertake. Motu, Patlu, Dr. Jhatka, Ghasitaram and the townspeople of Furfuri nagar have been nurtured by our team like family and will always hold a special place in my heart. There’s no better feeling than seeing our beloved characters win such huge laurels at such prestigious events. I’m immensely obliged towards the panel at AACA for bestowing this honor upon Motu Patlu.”

Motu Patlu will compete with national winners from 10 other countries for the final round of the AACA to be held virtually from Singapore in Dec, 2020.

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‘Motu Patlu’ which is produced by Cosmos Maya, it’s the first of its kind animation show to complete 1000 episodes that too in less than a decade. The show has a consistent top television rating and has retained its top-tier position in the BARC weekly rankings for over 5 years.

The homegrown, made-in-India show that went on air in October 2012 has captivated millions of viewers across the world and has set a record of producing 1000 episodes. It has held significant rating contribution on channel partner Nickelodeon and is currently airing on TV and digital platforms in 250 countries and 9 languages and has garnered above 6.5 billion views from international audiences on their Youtube multi-channel animation brand, WowKidz. Apart from the TV series, the show has spawned 20 TV films, a full feature and currently streams online for Indian audiences on Voot Kids with whom it maintains an average viewership of 4.8 million views per 11-minute video.

As India’s favourite cartoon show characters have come a long way to becoming bona fide Indian pop culture icons and achieved cult status. The creator Cosmos-Maya revolutionized the entire industry with this powerful, emotionally engaging and consistently popular story. The characters have found a place at the Madame Tussauds in New Delhi, becoming a key attraction and the first Indian animated characters to have their wax statues at the reputable museum.

Among its many monikers of success, Google had declared it to be the most popular animation show in the world, 2 years in a row. The winner of the Most Popular Show for consecutive 5 years at the Kids’ Choice Awards, Motu Patlu has been winning top honours everywhere. The show also holds the distinction of being the only show in the world wherein 1000 stories were created and delivered in a record span of less than 8 years.

Talking about the milestone, Anish Mehta, CEO, Cosmos Maya, said “Through Motu Patlu we have created the Indian version of Laurel and Hardy. Our IP creation journey began with Motu Patlu and it’s a great moment for us to see it complete 1000 episodes and maintain the interest of the kids for 8 years. It is a huge achievement for the entire team that has created 1000+ stories in less than a decade for this show. As we now move to a new phase with Motu Patlu going international, we hope that kids continue to watch the show and love it to help achieve the next milestone.”

Commenting on this occasion, Suhas Kadav, creative director behind Motu Patlu said, “The milestone is a celebration for us as it approves our belief in meaningful entertainment. The show has beautifully weaved the journey of these two friends and their quirks. Our characters started their journey from Furfuri nagar and travelled internationally and added more colour and culture to their stories. The show has set trends, won the hearts of the audiences for its storyline and made records, and we couldn’t be prouder. As it makes the 1000-episode mark, we are sure that Motu Patlu will keep raising the bar and continue to be the audience favourite by delivering exciting storylines”.

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There has always been a method to how Cosmos-Maya makes decisions regarding the subjects of their content offerings and the kind of socially relevant conversations their characters have represented. Nationalism and patriotic values have been a necessary conversation, especially these past few years, and Captain Bharat will communicate the same in a jovial energetic manner to half a billion kids across the Indian subcontinent. This is captured aptly in the show’s motto: Meri aan tirangaa hai, Meri shaan tirangaa hai, Bharat ke bachche bachche ki, Jaan tirangaa hai.

Captain Bharat will be a first-of-its-kind animated program, as no other animated show in India has had national pride and patriotic heroism at its core. Anish Mehta, CEO Cosmos-Maya said, “As content producers, we must always find gaps in what our audience is viewing and what is going on in the world around them, and accordingly we strive to provide cartoons and content that is loved by kids and families alike with messaging they’ll find relevant, approve of and appreciate. Captain Bharat is a celebration of our country’s democracy and unity in diversity. We want the character to be an aspirational role model for kids to become proud, responsible citizens of the future. Keeping with the nationalistic spirit of this special day, it is our absolute pleasure to unveil this newest offering that we are confident will build an immediate and strong rapport with young children and their families across the territory of India.Captain Bharat is our studio coming together to say proudly, Jai Hind!”

Suhas Kadav, Chief Creative Officer, Cosmos-Maya said, “Captain Bharat is our action-filled ode to India’s finest, the armed forces and the security personnel that protect our country from external and internal threats. Through CB we seek to imbibe the values of patriotism and love for the country, the flag and respect for the military uniform early on in the minds of our young generation. Kids are an impressionable lot, and we always strive to provide them meaningful and relevant messaging through entertaining content that keeps them hooked and fosters socially responsible values at the same time.”

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