Seagram’s Royal Stag BoomBox returns for its third edition, blending Bollywood’s iconic melodies with contemporary hip-hop beats. With this season being produced by Mirchi, the immersive music festival showcased its upcoming lineup at an exclusive media preview in Mumbai on January 14th, 2025. This unique cultural fusion continues to redefine the intersection of traditional and modern Indian music, embodying the brand’s ‘Living it Large’ philosophy.

Music has been a key consumer engagement pillar for the brand. Royal Stag BoomBox audaciously brings together Bollywood’s timeless melodies with hip-hop’s raw energy, creating the original sound of today’s generation, Generation Large. The festival’s unique format creates a distinct sound that resonates with today’s youth – a tribe that makes rather than follows trends.

The festival will tour across four major youth centers – Hyderabad, Mumbai, Gurugram and Guwahati – featuring headline musical acts alongside cutting-edge interactive experiences. The previous 2 editions drew close to 1 Lac attendees across cities and generated 200 Mn+ views across digital platforms. Attendees can engage with art installations, AR/VR technology as well as AI-powered personalization. In addition to this, there will be performances by celebrated local artists.

This year, the platform has also tied up with Ampverse DMI Pulse, the cutting-edge marketing agency who will bring in the gaming experience for the 1st time to Seagram’s Royal Stag BoomBox. Leveraging their expertise in identifying youth trends and the intersection of gaming and entertainment, a lineup of top gaming influencers has been curated, who resonate with audiences in each city. These Influencers will take part in an exhilarating EAFC 24 gaming showdown, bringing high-energy face-offs to Hyderabad, Mumbai and Gurugram. The event will feature showdowns, intense gameplay, lively banter, and real-time crowd interactions, creating an immersive experience that seamlessly blends gaming, music, and live entertainment.

Complementing the live events, the property will also produce a series of in-studio collaborations, creating original tracks that blend melodic and hip-hop elements, to be released as singles with accompanying videos across digital platforms.

Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India said, “The universal language of music, especially in live experiences, has this remarkable power to unite people and create moments of pure magic. Royal Stag continues to celebrate music as its key youth passion pillar. Now, as we unveil the third edition of Royal Stag BoomBox, the platform is set to elevate the experience with an exciting new soundscape, blending the melodies of Bollywood with the pulsating beats of Hip-Hop, along with art and cultural experiences, truly exemplifying the brand philosophy of Living It Large.”

Speaking about the third edition of Royal Stag BoomBox, #AjayGupte, CEO-South Asia, Wavemaker said, “Royal Stag has always championed music as a core passion point for today’s youth. In this 3rd edition of Royal Stag Boombox, we are amplifying our ‘Live It Large’ philosophy. The overwhelming success of previous iterations proved we are tapping into something truly special. Expect an even more dynamic experience, a truly electrifying fusion of Bollywood’s emotive melodies and the raw energy of hip-hop. Get ready for a power-packed lineup that will redefine music festivals.”

#YatishMehrishi, CEO of ENIL said “Royal Stag BoomBox is all about bringing people together through the magic of music—it’s where innovation meets culture, and tradition blends seamlessly with modern vibes. At ENIL, we’re excited to collaborate on something so special that celebrates diversity and creates unforgettable moments. This edition is a step forward in raising the bar, delivering energy, joy, and memories that music lovers across the country will treasure for a lifetime.”
Charlie Baillie, CEO and Co-Founder, Ampverse Group said, “We’re excited to partner with Seagram’s Royal Stag BoomBox for its third edition, bringing gaming into the heart of this amazing cultural celebration. Gaming is such a big part of how today’s youth connect and express themselves, and with insights from PULSE, we’ve seen just how much gaming, music, and entertainment overlap in shaping youth culture. This collaboration lets us create something truly special, a gaming showdown that combines intense gameplay, fun banter, and real crowd energy. At Ampverse DMI Pulse, we’re proud to help reimagine live events and be part of a platform that speaks directly to Generation Large.”

Music director and singer Amit Trivedi shared, “Royal Stag BoomBox is a beautiful celebration of music – raw, authentic, and straight from the heart. For me, it’s about sharing stories through melodies and connecting with people on a deeper level. I feel truly grateful to be a part of this platform and can’t wait to create some memorable moments together with the audience.

Singer-songwriter Armaan Malik said, “Music has always been my way of connecting with people, no matter where they’re from and what language they speak. Performing for Royal Stag BoomBox across the country last year was an unforgettable experience – the energy from the crowds in every city was truly electric. I got to meet amazing people, experience different cultures, and see firsthand how music brings everyone together. I can’t wait to create even more magical moments with audiences this time around as I perform in multiple cities across India.”

Singer Neeti Mohan shared, “Music has always been a universal language that connects people together. This platform is a fantastic space for artists to not just perform but also connect deeply with fans. I’m looking forward to creating an evening full of soulful melodies, dance-worthy beats, and unforgettable memories!”

Singer Nikhita Gandhi added, “Personally for me, Royal Stag BoomBox has always been about experimenting and breaking boundaries through music. Whether it’s fusing genres or delivering an electrifying live performance, this platform allows us to push creative limits. I’m thrilled to be part of this year’s lineup and share my journey through music with such an incredible audience.”

Eminent Hip-Hop artist Raftaar shared, “Royal Stag BoomBox is where the beats hit hard, and the vibes are always on point. For me, it’s about more than just rapping – it’s about taking the crowd on an energetic and emotional ride. I’m bringing my A-game this year and can’t wait to set the stage ablaze with high-octane music and raw energy!”

Artist Ikka expressed, “What makes Royal Stag Boom Box special is how it lets every artist showcase their unique sound and vibe. I’m excited to bring my signature desi hip-hop style to the stage and create a musical experience that resonates with the crowd. It’s going to be all about real stories, killer beats, and unforgettable moments!”

DJ Yogii said, “Royal Stag Boom Box is all about making the crowd move and feel alive through music. As a DJ, my goal is to blend beats and genres to create an electrifying atmosphere. I’m stoked to bring my high-energy set this year and turn the event into one big, unforgettable party!”

Gaming YouTuber #ShreeManLegenD expressed, “As a gamer and creator, I am very excited to collaborate with Ampverse DMI Pulse for this incredible opportunity and be a part of Royal Stag BoomBox. The live gaming face-offs at Royal Stag BoomBox add a thrilling dimension to the experience, and I can’t wait to bring the gaming community’s energy to the stage. It’s initiatives like these that showcase the future of youth-focused entertainment.”

By Keerti Kadam

The post The Experiential Music Festival, ‘Royal Stag BoomBox’ Returns With Its 3rd Edition! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

As the first glimpse into the musical journey of “Do Aur Do Pyaar,” this song sets the bar high, offering a taste of the magic that awaits audiences. Complemented by Vidya Balan, Pratik Gandhi, Ileana D’Cruz, and Sendhil Ramamurthy’s stellar performances, the music of this film promises to be a standout feature.

Directed by the talented Shirsha Guha Thakurta and presented by Applause Entertainment, an Ellipsis Entertainment production, “Do Aur Do Pyaar” is a captivating tale of romance filled with surprises. Set against the backdrop of mesmerizing melodies, the film invites audiences to embark on a journey where love knows no boundaries.

Mark your calendars as “Do Aur Do Pyaar” gears up to hit the screens on April 19, 2024.

Jazbaati Hai Dil (Song)| Do Aur Do Pyaar | Vidya B, Pratik G, Ileana D, Sendhil | Armaan M, Ananya B

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Celebrating the spirit of ‘Living it Large’, Seagram’s Royal Stag presents the second edition of Royal Stag BoomBox, a one-of-its-kind musical festival where the best-loved melodies of Bollywood meet the pulsating beats of hip-hop. In an exclusive preview in Mumbai on 07th February 2024, the brand unveiled what’s in store at the second edition of Royal Stag BoomBox.

For many years, music has been a key consumer engagement pillar for the brand. Royal Stag BoomBox audaciously brings together two distinct genres of the music industry, the melody of Bollywood and the gully vibe of Hip-Hop, to create the original sound of today’s generation, the Generation Large. This is a tribe that tends to make rather than follow trends; a tribe that is in constant search of soul-touching experiences. Royal Stag BoomBox intends to stir the imagination of this generation, blending music they have inherited, Bollywood scores, with the genre that speaks to them, Hip Hop.

This cultural movement manifests itself in two unique, engaging formats:
• The On-ground format: this format will travel to four of India’s biggest youth hubs – Bhubaneswar, Indore, Jaipur and Pune, offering marquee musical performances with interactive Phygital activations like insta-live sessions, art showcases, AR/VR installations, AI-based engagement, selfie-booths and more. Last year, the festival witnessed a footfall of over 50K across multiple cities generating 180 Mn+ digital views & 13 Mn+ social interactions.

• The In-studio format: a unique musical concept featuring three original Melody x Hip Hop music tracks that will be released as singles and videos across platforms. The 4 original songs from season 1, Pehle Jaisi Baat Nahi Ft. Dino James X Jasleen Royal, Hoodie Ft. Bali X Nikhita Gandhi, Mohabbat Ft. Amit Trivedi X SlowCheeta and Imtihaan Ft. EPR X Neeti Mohan garnered close to 70 Mn+ views across multiple OTT & audio platforms.

Kartik Mohindra, CMO, Pernod Ricard India said, “Music and live experiences bring people together and are natural enablers of conviviality. Royal Stag continues to celebrate music as its key youth passion pillar. Carrying forward the brand’s ‘Live It Large’ ethos and youth connect; we are excited for the launch of the second edition of Royal Stag BoomBox. The kind of response and engagement we received for the festival last year was truly overwhelming. This year, the platform is set to elevate the experience by blending the melodies of Bollywood with the pulsating beats of Hip-hop, along with art and cultural experiences, truly exemplifying the brand philosophy of living it large.”

Speaking about the second edition of Royal Stag BoomBox, Ajay Gupte, CEO-South Asia, Wavemaker said, “Wavemaker is thrilled to continue to be a part of the journey of Royal Stag BoomBox. More than just a musical festival, it represents a cultural movement embracing the ‘Living It Large’ spirit of the brand. Royal Stag BoomBox guarantees an unforgettable blend of swag, emotion, and the vibrant synergy between Bollywood and hip-hop. The beats of this generation will resonate loudly, and we are confident that the second edition will be another massive hit, just like the last one”.

Commenting on the association, Preeti Nayyar, Senior Vice President – New Business Development & Brand Partnerships, Universal Music Group, said, “As we launch the second season of Royal Stag BoomBox, UMGB (Universal Music Group for Brands) is thrilled and honoured to collaborate with Royal Stag for Royal Stag BoomBox, in partnership with GroupM – WAVEMAKER. As UMG for Brands, we are dedicated to shaping culture through music, artists, and experiences uniquely crafted for our partners. With this musical odyssey, our goal is to deliver a ground-breaking fusion of ‘Melody meets Hip-Hop’ featuring live festivals and original music, creating a unique experience for the fans.”

Singer-songwriter Armaan Malik said, “Music transcends all boundaries and brings people together. I am overjoyed to be a part of Royal Stag BoomBox for the second year in a row.”

Excited about the association, rapper Badshah shared, “I look forward to a stellar association with Royal Stag BoomBox once again and can’t wait to perform for all my lovely fans in Bhubaneswar and Jaipur next month.”

Singer Neeti Mohan shared, “I am so excited to be collaborating with Royal Stag BoomBox for another edition! We created some beautiful memories last year and I hope the musical experience is going to be even more special this year.”

Singer Nikhita Gandhi added, “I had a lot of fun being a part of the first edition of Royal Stag BoomBox and I am delighted to be a part of this unique platform once again. I am excited to perform in Indore and Pune this year.”

Rapper Dee MC mentioned, “Royal Stag BoomBox has carved a niche for itself among lovers of Hip-hop and Bollywood music. I am elated to be associated with the platform for its second edition. Looking forward to creating the Original Sound of Generation Large.”

Artist Ikka expressed, “It’s really cool when people come together to explore new genres of music. And Royal Stag BoomBox is the perfect platform for that. I am delighted to be a part of the music festival this year, can’t wait to make new sounds for the Generation Large.”

Actor and DJ Ali Merchant said, “Royal Stag BoomBox is back with a bang with new Hip-Hop X Bollywood collabs! I am really looking forward to the experience.”

The post Second edition of ‘Royal Stag BoomBox’ announced! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

The couple shared this life-defining moment on their respective Instagram handles and if the pictures are anything to go by, this is a love story we can’t wait to know more about!

https://www.instagram.com/p/Cwem_HKMZtD/?igshid=NzZhOTFlYzFmZQ==

https://www.instagram.com/p/Cwem_GxtdrH/?igshid=NzZhOTFlYzFmZQ==

IG : @aashnashroff @armaanmalik
X : @AashnaShroff @ArmaanMalik22

The post Armaan Malik and Aashna Shroff engaged! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Mithoon and Armaan Malik were earlier spotted at the T-Series office and speculation rose about the song being a romantic track considering how the artists are known for their soulful love songs. However, with the song now out, the music video directed by Video Brains showcases a butterfly effect of kindness as it passes down from one person to the next, eventually spreading smiles and making the world a better place. The song is in a completely different zone as compared to the artists’ other songs, making it even more special.

Says Mithoon, “Audiences must have definitely not expected this one from us but we are happy to bring this kind of soulfulness in a song that will hopefully make an impact and encourage kindness. I always wanted to write a song like ‘Wahi Toh Khuda Hai’ for a long time.The world is in need of kindness and Armaan and I hope to inspire people via this song.”

Adds Armaan Malik, “I was thrilled to collaborate with Mithoon on our very first single together. While we are known for our individual music sensibilities, ‘Wahi Toh Khuda Hai’ is the perfect track to bring that contrast together in a beautiful and harmonious melody. I’m truly glad to be a part of such a song.”

Armaan Malik and Mithoon’s ‘Wahi Toh Khuda Hai’ is produced by T-Series. With vocals by Armaan Malik and Mithoon and music and lyrics by Mithoon, the song is out now on T-Series’ YouTube channel.

Wahi Toh Khuda Hai | Ft. Mithoon, Armaan Malik | Video Brains | Bhushan Kumar

The post Mithoon and Armaan Malik come together for T-Series’ ‘Wahi Toh Khuda Hai’! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Shot in the picturesque mountains up in Himachal Pradesh, ‘Bas Tujhse Pyaar Ho’ is all about reliving the nostalgic moments in love and creating beautiful memories together. Recreating the warm and fuzzy instances from the video, the song was launched in presence of the makers including Armaan Malik, Vedika Pinto, Kumaar, Rochak Kohli and Charit Desai.

Says Armaan Malik, “‘Bas Tujhse Pyaar Ho’ is one of my favourite ever songs because it is a brand new sound with a tinge of nostalgia that brings together the modern as well as old world romantic charm so beautifully. From hearing the first demo to working with Bhushan Ji, Rochak, Kumaar, Vedika, Charit and everyone involved in putting this project together has been an absolute blast! I hope the fans fall in love with ‘Bas Tujhse Pyaar Ho’ as quick as we did!”

Says Vedika Pinto, “I love Armaan’s music and undoubtedly I enjoyed shooting for this song. What makes it more special is that Armaan and I have known each other since childhood and it was an amazing feeling to connect again after so long for this beautiful song.”

Adds Rochak Kohli, “Bas Tujhse Pyaar Ho is a very pure, unadulterated track and so we kept the melody upbeat but still very soft and melodious. Armaan’s vocals are soothing and the perfect fit for this track.”

Lyricist Kumaar expressed, “From the music and the lyrics to the video, I am really glad with how the song turned out to be. I am that the listeners are going to enjoy and love the song.”

Director Charit Desai said “As soon as I heard the song, conceptually I wanted to create a beautiful aspirational romance in a love story setting and pad it with a slightly dreamy visual palette. I wanted the physical camaraderie to pop between my characters which Armaan and Vedika really helped me with. They were supportive of all the madness I wanted to show in the song.”

T-Series brings you Armaan Malik’s Bas Tujhse Pyaar Ho produced by Bhushan Kumar, directed by Charit Desai with music by Rochak Kohli. Featuring Armaan and Vedika Pinto the music video is out now on T-Series’ YouTube channel.

The post The soft and soulful love ballad “Bas Tujhse Pyaar Ho” features Armaan Malik and Vedika Pinto! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Composed by Rochak Kohli with vocals by Armaan Malik, this soulful love song is something listeners of all age groups will love, that features Malik alongside Vedika Pinto who relive nostalgic moments in love in the music video directed by Charit Desai.

Says Armaan Malik, “Bringing ‘Bas Tujhse Pyaar Ho’ to life wouldn’t have been possible without the unparalleled support of Bhushan Ji and T-Series. Such songs aren’t made often – the melody by Rochak and lyrics by Kumaar have that super fresh and modern approach yet maintaining the old world romantic charm we all love. Rarely I get attracted to a song instantly, but ‘Bas Tujhse Pyaar Ho’ got me hooked right from the moment I heard it. I’m particularly excited about the video which is directed by the amazing Charit Desai and features Vedika Pinto as the female lead, who I absolutely adore. I’m keen to see how fans react to our on-screen chemistry!

Says Vedika Pinto, “It’s not every day that a song like Bas Tujhse Pyaar Ho comes your way. It’s an extremely special song with T-Series and Armaan Malik and I’m extremely excited to be a part of it.”

T-Series brings you Armaan Malik’s Bas Tujhse Pyaar Ho produced by Bhushan Kumar with music by Rochak Kohli. Featuring Armaan and Vedika Pinto the music video is directed by Charit Desai and will be out soon on the T-Series’ YouTube channel.

The post T-Series collaborates with Armaan Malik, once again, for “Bas Tujhse Pyaar Ho”! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

The song was launched on Saregama Music YouTube channel . Also,an on-ground event was executed in Mithibai College, Mumbai among 1500 high-spirited youth who were able to relate with every single word from the song. The makers wanted the youth to find similarities with the song’s music and they were successful in it.

‘Waqt Ke Jungle’ is a melody that is sung by Armaan Malik while it has been composed by Gaurav Chatterji. The relatable and heart-touching lyrics of the songs are written by Hussain Haidry. The song will capture glimpses from the film while it will take the audience deep into the suspenseful world of Dobaaraa.

Speaking about the song Armaan Malik shares, “I have been an ardent fan of Anurag sir’s cinema and I am so excited to know that my new song ‘Waqt Ke Jungle’ is part of his upcoming mystery-thriller ‘Dobaaraa’ featuring Taapsee Pannu in the lead role. This one is very different from my other releases, especially because it’s a genre I haven’t sung in for Bollywood. It’s an out-and-out Drum & Bass track, composed by Gaurav Chatterji and written by Hussain Haidry. I’m so glad I get to showcase a different side of my musicality with each passing release. I just can’t wait to see the reaction of my fans to this one!”

Starring award-winning actress Taapsee Pannu, the film is directed by the acclaimed director Anurag Kashyap and produced by Shobha Kapoor & Ektaa R Kapoor’s Cult Movies, a new wing under Balaji Telefilms and Sunir Kheterpal & Gaurav Bose (Athena).
Waqt Ke Jungle is available on Saregama Music YouTube Channel all leading streaming platforms.

Watch Dobaaraa on 19th August 2022 at the cinemas near you.

The post ‘Waqt Ke Jungle’ from Dobaaraa released amongst 1500 high-spirited youth! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Song Link:https://SMI.lnk.to/RehnaTerePaas

The picturesque music video, directed by Ravi Jain, featuresactors Priyank Sharma and Shivaleeka Oberoi, and has been shot across scenic locations in southern India. Priyank and Shivaleeka play the role of best friends Rohan and Amaira who discover their love for each other during the course of the song. Their on-screen chemistry is truly captivating, and the visual scape of the video is young, vibrant and exudes happy vibes.

Talking about the launch of the song, Armaan Malik says, “Rehna Tere Paas is a one-of-a-kind heartfelt, melodic declaration of love for the people we want to keep close. This one’s special – the soothing composition by Anurag, poetic lyrics by Kunaal and the music video directed by Ravi have all come together beautifully. It’s always a pleasure working with Sony Music and I am happy that today, we get to share this piece of work with music lovers across the world.”

Priyank Sharma adds, “This song has a unique calming vibe to it and Armaan’s voice is truly magical. RehnaTerePaas depicts the story of two best friends and their true love for each other. Shivaleeka and I had a great time shooting across the many beautiful locations, and I’m sure a lot of youngsters will relate to the romantic moments depicted in the music video.”

Shivaleeka Oberoi shares how she felt a connection with the song the first time she heard it. “There is something about the melody and feel of the song that transcends you to a different world. I am elated to be a part of this musical melody. Armaan has always been one of my favourite singers & it was a delight working with on this song.It is indeed a heart-touching number that motivates you to confess your feelings to the one you love. Making this song with Priyank as my co-star was an amazing experience, something that I will always cherish.”

RehnaTerePaas is out now across all streaming partners.

Song Link:https://SMI.lnk.to/RehnaTerePaas

The post Priyank Sharma and Shivaleeka Oberoi beautifully binds the delicate thread of love with friendship in ‘Rehna Tere Paas’! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Talking about the song, says Armaan Malik, “Kya Yehi Pyaar Hai is an iconic R.D. Burman composition sung by Lata di and Kishore da and to perform it in a modern approach was definitely a daunting task. But I’m extremely proud of our final result and I hope the audience connects to it! This is my 10th collaboration with Amaal and Rashmi Virag and I know our fans are always eager to listen to our songs together. Grateful to T-Series and Bhushan Kumar sir for this opportunity.”

Adds composer Amaal Mallik, “Celebrating all things love, ‘Kya Yehi Pyaar Hai’ is very special song as I’ve grown up crooning to the original track which was composed by RD Burman and penned by Anand Bakshi and now getting to work on it along with Rashmi Virag – it truly feels surreal!”

Says Nushratt Bharuccha, “The visuals of ‘Kya Yehi Pyaar Hai’ are simple yet beautiful because they are tiny memories that stay with us and remain cherished. We hope we’ve done justice to it and I can’t wait for audiences to watch it.”

Adds Sunny Kaushal, “Stolen glances, meeting your loved one and just enjoying the small experiences is what we’ve captured in ‘Kya Yehi Pyaar Hai’. I look forward to the reception and I hope the camaraderie Nushratt and I share reflects in our chemistry on screen.”

Produced by T-Series, ‘Kya Yehi Pyaar Hai’ with vocals by Armaan Malik starring Sunny Kaushal and Nushratt Bharuccha, is penned by Rashmi Virag and Anand Bakshi and composed by Amaal Mallik and RD Burman. ‘Kya Yehi Pyaar Hai’ is out now on T-Series’ YouTube channel.

The post Sunny Kaushal and Nushratt Bharuccha asking each other ‘Kya Yehi Pyaar Hai’’? first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.