Commenting on the recognition, Mr. Vinit Kapahi, Head of Marketing, Aviva Life Insurance, said, “We are pleased to have won the Most Trusted Private Life Insurance Brand of the Year Award for the fourth time in a row. It is the continued belief of our customers and partners that has made us achieve this recognition. This award is a testament to our consistent customer-centric approach and our purpose ‘With you today, for a better tomorrow.’ Going ahead, we shall continue our endeavour to innovate while staying true to our customers’ needs.”

Aviva Life Insurance has retained trust amongst its customers despite the pressing times, by offering a range of life insurance products, including child, investments and retirement plans, etc.to fulfil the customers’ financial needs. Keeping its brand purpose into consideration, the company is dedicated to offering seamless and hassle-free life insurance solutions, since its inception.

Mr. N. Chandramouli, CEO, TRA Research quoted that “Aviva Life Insurance has shown tremendous performance in gaining the trust of its customers by becoming Most Trusted Private Life Insurance Brand of India this year. While it has been a trusted leader among Private Life for four years consecutively, it is a sign of its customer responsiveness, engagement, and Trust. We are very happy to see them do so well in this study.”

Brand Trust 2022 is conducted by TRA, a consumer insights and brand analytics company that has been conducting this syndicated research for the last 10 years. This year the study was conducted through Face to Face mode amongst 1617 consumer influencers in 16 cities in India between Nov-Jan 2021. This syndicated research arrives at a Brand trust score basis a comprehensive Brand Trust matrix which has been derived basis years of research and empirical data. Brand trust comprises of 3 foundations of trust: Building capacity to Trust, Building perception of Positive Intent and Demonstrating Relevant Competence. These foundations are based on 10 brand behaviours which are essentially business traits and combine to create the 3 foundations of brand trust matrix. Aviva Life Insurance India is a leading life insurer in India with a sustainable growth model. It is a joint venture between Dabur Invest Corp and Aviva International Holdings Limited, a UK-based insurance group that has been taking care of people for more than 325 years.

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Aviva Fortune Plus offers an exciting feature of returning at least 100% of the charges paid by a customer during the policy term, at maturity. The plan also allows customers to choose the policy term, premium paying term, and the premium amount and design their plan as per their needs to get the maximum benefit. Another feature is that customers can extend the coverage by 5 to 10 years beyond the original maturity date. In addition, customers get an additional protection against Accidental Death, and the plan offers the flexibility of partial withdrawals, free switches, and premium redirections to manage their investments.

Mr. Amit Malik, CEO and MD, Aviva Life Insurance said, “The ongoing pandemic has taught us that the only thing certain about life is that it is uncertain. While we cannot predict the future, we can certainly prepare for it. At Aviva, we are driven by our purpose of With You Today, For a Better Tomorrow. Our focus is to ensure that our customers feel confident in their decision to safeguard their loved ones’ future. Keeping this in mind, we’ve launched Aviva Fortune Plus, a life insurance plan that makes money multitask, it not only provides life insurance cover but also returns the charges at maturity to further enhance our customers’ wealth.”

He further added “Fortune Plus is a response to investors’ growing affinity towards long-term returns, flexibility, and the benefit of life insurance cover. With this launch, our aim is to provide multiple benefits with one plan, wealth creation and financial security, with added convenience, and I’m sure this will help our customers build a sound corpus for meeting all their financial goals.”

Some Key Features of Aviva Fortune Plus are:
• Return of Charges (Premium Allocation; Mortality for base policy life cover & Policy Administration Charges; excluding fund management charges, charges for riders and taxes): At maturity, customers get back at least 100% of these charges which get deducted during the policy term
• Opt for Additional Protection (on payment of additional risk charges) with
a) Accidental Death Benefit (Optional Cover)
b) Waiver of Premium (Optional Cover)
Extend Life Cover: Extend policy term by 5 or 10 years
• Multiple Fund Options: One can choose from 7 unit linked funds as per risk appetite
• Top-up Premium Option: ‘Top-up’ premium by paying extra towards policy
• Easy Withdrawal Options: With Partial Withdrawal & Systematic Partial Withdrawal options customers can customize withdrawal as per their needs

To know more about the Aviva Fortune Plus and its features, please visit: http://www.avivaindia.com

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