Navratri 2025 is just around the corner, and excitement is at its peak. Every year, the festival brings an explosion of colours, energy, and music — but this time, one track is already stealing the spotlight: Julmi Sawariya. The vibrant number is being hailed as the Dandiya Anthem of the Year, combining Bollywood glamour with traditional beats.

Produced by Vibha Films and released under the Saregama label, Julmi Sawariya is directed and choreographed by Vijay Ganguly, who has turned the song into a festive spectacle. Speaking about the shoot, Vijay shares, “It’s always the team and good energies that make a good song. From the audio to 100 dancers, a fantastic set, amazing costumes, good actors, and great people to work with — we had a blast shooting this track.”

The song stars #Divyenndu, best known for his powerful roles in Mirzapur and other acclaimed projects. For the first time, audiences will see him in a celebratory, romantic avatar. On why he said yes to the song, Divyenndu reveals, “Two reasons — first, when I heard the track, I instantly liked it. It’s funky, groovy, and beautifully composed by Amit Trivedi, whose sensibilities I truly admire. Second, I’ve never done a Garba song before, so this was something new to experiment with, and I thoroughly enjoyed the process.”

Sharing screen space with him is #CharmeeZaveri, one of Bollywood’s rising stars, who won hearts with her viral hit Mashooqa. For Charmee, this project felt especially close: “Being a part of a Garba song was exciting as I’m Gujarati myself. I loved the song, the exquisite set, and especially the choreography, which makes it look larger than life.”

Their chemistry lights up the screen, and the energy was just as strong off-camera. Talking about shooting with Divyenndu, Charmee says, “It was fun because the song is so energetic and lively that it didn’t feel like performing — it felt like actual Navratri vibes. Overall, it was a great experience working together.”

The song’s festive pull lies not just in its video but also its soundscape. Composed by Amit Trivedi, Julmi Sawariya fuses traditional garba roots with a modern, energetic beat. Paired with Bhoomi Trivedi’s powerful vocals and Kumaar’s celebratory lyrics, the track feels both rooted and contemporary.

Director Vijay Ganguly adds, “The audio is a banger, and for the Navratri season, it will be an anthem. The video is grand, entertaining, and features Divyenndu in a new avatar, while Charmee is someone to watch for. When both audio and video click, the audience always gives it love.”

Produced by Hitendra Kapopara, co-produced by Piyush Jain, and released under Saregama, Julmi Sawariya is set to rule Navratri 2025 and beyond — as both a festive anthem and a visual spectacle.

Julmi Sawariya (Official Video) | Divyenndu | Charmee Zaveri | Amit Trivedi | Bhoomi Trivedi |Kumaar

By Keerti Kadam 

The post ‘Julmi Sawariya’, the new-age dandiya anthem of 2025, is out! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

The top 6 finalist i.e. Mohammad Faiz, Mani, Pranjal Biswas, Aryananda R Babu, Rituraj, and Sayisha Gupta will be seen rocking the stage one last time with their stunning performances. While the finalists with their energy and zeal showcased in their performances will sweep the audience off their feet, the captains – Pawandeep Rajan, Arunita Kanjilal, Mohd Danish, Sayli Kamble, and Salman Ali will also be seen taking the entertainment quotient a notch higher with a dhamakedar finale act. Flattering the audience with back to back performances, the superstar captains will put up an spectacular act on some of the blockbuster hits songs. From ‘Pawandeep and Arunita’ making you fall in love with their romantic act on Dhadak to the ultimate bhai dance of Danish and Salman Ali on Issaqbaazi to Sayli and Arunita showing off their dance moves and singing on Saami Saami and to all the captain’s grooving together on Dance ka bhoot; the Grand finale is definitely going to be super LIT.

With the Grand Finale all set to air on 3rd September, Tune into Superstar Singer 2 this Saturday at 8:00 pm on Sony Entertainment Television!.

The post Superstar Singer 2’s captains give a mesmerizing performance in the Grand Finale! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

The soothing music of ‘Shayera’ is composed by Jam 8 under the careful supervision of none other than Pritam, one of the most successful and accomplished music composers of Bollywood. The music video is beautifully directed by Attreyi Sen and artistically headed by the national award winning director Srijit Mukherjee. ‘Shayera’ features Bengali films’ heartthrobs Saheb Bhattacharya and Parno Mittra. The track is sung by the multi-talented singer Babul Supriyo.

Commenting on the launch of ‘Shayera’, Babul Supriyo said “All of us have worked very passionately on every aspect of the song for the last few months & we are all very happy & super-excited with the outcome. It’s time for melody & music to take over & win hearts. My very special thanks to my very dear friend Rajitta, CC&OO of SpotlampE without whom this wouldn’t have been possible & of course Pritam, another dear friend who needs no introduction, helped enrich the song with his rich & exemplary acumen with today’s sound & music that strikes a chord with not only young minds but music lovers across the horizon.”.

In a short span of time, SpotlampE has successfully launched many independent tracks collaborating with established as well as upcoming singers. Currently, this vibrant music label has partnered with top 5 Bollywood singers like Shreya Ghoshal, Babul Supriyo, Amit Mishra, Ankit Tiwari and Bhoomi Trivedi, to launch their original / independent tracks as part of ‘9XM Indiefest with SpotlampE Originals’.

Commenting on the launch of this eternal romantic song ‘Shareya’, Rajitta Hemwaani, Chief Content & Operating Officer, SpotlampE said, “Babul and I go back a long way. I’m amazed to see how he’s grown as a person and how his voice has matured over the years. Us, Babul, Srijit and Jam 8 with Pritam, I think it’s an unbeatable combination! Shareya will definitely resonate with the listeners.”

‘Shayera’ will be promoted across 9X Media Network and its social media handles. Hungama, BIG FM and Chingari app will also promote the Song on all their platforms. This melodious ode to love will also be available across all Audio & Video streaming platforms & on YouTube.

The post A Beautiful Melodic Ode To Love & Togetherness In His Mellifluous Voice first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

In terms of business estimates, as per census* 2011, only 43.6% of Indians speaks Hindi as a mother tongue, while 56.4% speak the other 1370 languages as their mother tongue including the 21 national languages which have over a million native speakers. Recognizing this, brands are increasingly turning regional to reach out to customers in their languages. Last year, Google launched its Assistant in 9 Indian languages. Twitter has launched a 6-language feed in India and now reports that only half of its tweets are in English, followed by Hindi and Tamil. Content apps like Facebook, Netflix and Amazon support 8-9 Indian regional languages, in addition to the many international languages they serve their content in.

According to a KPMG report titled ‘India’s Digital Future: Mass of niches’, with the digital migration of English-speaking audiences almost complete, most new users coming online, there are expected to be 500 million of them by 2030, will access the internet in their local language. With the rapid proliferation of Jio and cheap internet in the country, people have access to the internet but not content in their regional language. This is one of the main reasons why Tips Industries also known to be pioneer in the business in many aspects is now looking at this large, net-savvy yet untapped market across India.

There is a great creative and business opportunity for local language-specific and culturally appropriate content relevant to diverse audiences and we are already working having great content in the development in Gujarati, Punjabi, Bhojpuri, Haryanvi and now Marathi, Mr Taurani asserts. In the past one month itself our reginal channels have had some great heart whelming work: On our Gujarati channel: our last music video “Vidaai” featuring Bhoomi Trivedi, Parth Bharat Takkar and Priya Saraiya was an instant hit. It has got great reviews and acceptance across the industry and viewers. A few days ago saw the launch of “Muinja Lada” a Sindhi song by Vandana Nirankari. Sindhi having a very niche audience yet Tips is backing its artists with great dedication. Now, we launch the Marathi channel which will encourage local artists and bring its viewers path breaking content.

‘At Tips Industries we see a multilingual decade ahead and are working towards creating path breaking content for the viewers in terms music and films’ Kumar Taurani concludes.

The post Decade ahead entertainment will be Multi-Lingual as well as Multi-Cultural : Kumar Taurani first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.