The entrepreneurs of Kadak entertainment are sisters-in-law and have been doing some path-breaking work and also crushing the image that popular culture has painted for this particular relationship.

Chingari will not only leverage the unique touch that this Jodi brings to the table but also strengthen its regional content library through this collaboration. The short video app has been forging ties that fortify its regional presence and this association with Kadak entertainment too is a step in this direction.

Sumit Ghosh, Co-founder, and CEO, Chingari App said, “Breaking stereotypes and working to our best potential to offer wholesome entertainment to our user base has been a brand philosophy for Chingari. Kadak Entertainment has the same brand values and we see a natural fitment with them and are glad to have them on board”.

While talking about the collaboration with Chingari App, Shruti Akshay Munot & Mayoorii Swwapnil Munot of Kadak Entertainment said, “We are really excited about this tie-up, especially for the humor Content. We make sure that Chingari users will get more Content for entertainment as Kadak Marathi has various plans of content creations and lots of campaigns in association with the Chingari app. The fresh content of Kadak Marathi meets the wide reach of the Chingari App to deliver maximum entertainment to the maximum number! Here’s to a great start and a long-lasting association that brings out the best for our audience!.”

In the post-Covid-19 world, people are always looking for content that helps them disengage from what is happening around them for a little while and be in the moment. The content at Kadak entertainment will help add that element to Chingari’s content library and also enable it to offer more content to its Marathi audiences.

Deepak Salvi, COO and Co-founder, Chingari App, said, “It is always a pleasure to collaborate with like-minded partners. With Kadak Entertainment coming on board we have enhanced our Marathi library even further. At Chingari we have always strived to offer better and greater content to all our users and add to our regional library and we will continue to do that as we go along”.

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Chingari, a home-grown, short video sharing app collaborates with Madhuri Dixit-Nene’s online dance platform DanceWithMadhuri. The move comes in time for upcoming festivities, inspiring users to learn and showcase their art with the best choreographers & gurus.

With growing popularity of short format video content,  Chingari has collaborated with DanceWithMadhuri, providing users with a chance to access dance lessons and latest videos especially by Madhuri Dixit-Nene and dance gurus like Pandit Birju Maharaj, Remo D’souza, and Terence Lewis amongst other choreographers.

Chingari app now has its own page for DanceWithMadhuri and along with dance, the users have access to new conversations to stay updated with every video. The pandemic may have restricted everyone to the confines of their home but this festival season Chingari and DanceWithMadhuri will make sure you groove to some old and new tunes with your favorite dancers.

Mr Sumit Ghosh, Co-founder and CEO of Chingari, said, “With the current love and popularity that Chingari was receiving, we realized that we need to do more and open up new experiences for our users. We want to bring your favorite celebrities to your home with exclusive packages and special access to our subscribers.”

Mr. Deepak Salvi, Co-founder and COO – Chingari, stated, “We view music, entertainment and Bollywood in the same lens. Celebrities like Madhuri Dixit-Nene inspire people to explore their creative side and that is what Chingari as an app is trying to promote. While we provide space for people to express their creativity, this collaboration will also give them an opportunity to learn, grow and keep grooving through this period.”

Commenting on the association Dr. Shriram Nene, “Director – RNM Moving Pictures” said, “Dance With Madhuri has classes covering 35 different global dance forms taught by the best choreographers in their respective disciplines. Our vision is to create a global village for culture by democratising learning and providing access to world class gurus.  Ultimately, we want to give people a platform to showcase their talent.”

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Adding another feather to its cap, home-grown short-videos sharing platform, Chingari announces collaboration with NH Studioz, a pioneer in Indian Film Industry. Chingari has announced its license agreement with the leading content house with distribution of Indian cinema around the globe – NH Studioz. With this new collaboration, Chingari enters the forte of movies and announces the launch of their own movies. These movies will be launched on October 11, 2020, as a special tribute to the legend of Indian cinema Mr. Amitabh Bacchan, screening his blockbuster movies.

The new pact with NH Studioz is in line with Chingari’s efforts to collaborate with multiple entertainment platforms to offer the best user experience to its consumers through the homegrown social media app. NH Studioz has a vast library of 1400 titles and this will give an opportunity to Chingari consumers to watch the most popular and blockbuster movies of Mr. Amitabh Bacchan along with some interesting collection of movies. Chingari Multiplex will screen a free pack of Amitabh Bacchan’s all-time hits like ‘Hum’, ‘Shaan’, ‘Lal Badshah’, ‘Sarkar’, ‘Kohram’ and many more.

Mr Sumit Ghosh, Co-founder & CEO of Chingari, also narrated his views on the deal. He said, “The partnership with NH Studioz is crucial for Chingari, taking us closer to the users and making us more user-friendly, not just in terms of technology or content creation but also understanding their interest levels. Majority of the population in India is still hooked on to watching movies and enjoys revisiting the old classics. We feel that if we make an improvement or additions to the product it will have an impact on millions of users. This will also enhance our associations with the users and create a strong bond with our users.” 

Mr. Deepak Salvi, Co-founder & COO – Chingari, stated, “We are happy to associate with one of the oldest and the pioneers in the Indian film industry, the NH Studios. Our collaboration will change the perspective of Chingari consumers of watching the movies. We are also glad that Chingari has got an opportunity to pay tribute to the living legend of Hindi Cinema on his birthday by screening his blockbuster movies on Chingari multiplex. This also earmarks the launch of ‘Chingari Multiplex’ dedicated to only movie screenings. Indian viewers have evolved over the period of time and there has been a paradigm shift in the way we watch the movies. Today, OTT platforms have picked up in a big way and Chingari is happy to announce their Chingari movies by entering the forte of OTT platforms and make the consumer viewing more flexible and enjoyable experience”. 

Speaking on this association, Mr. Shreyans Hirawat, Director NH Studioz said, “We at NH Studioz have the largest content house with a vast library of films which range from features produced in 1930s to 2017s with more than 1400 titles. The partnership with Chingari will help reach out to a wider audiences and also provides us an opportunity to showcase our library. The idea of NH Studioz is to generate a bank which will give audiences an opportunity to watch any and every Bollywood film ever made.”

The post Chingari collaborates with NH Studioz and launches ‘Chingari Multiplex’ first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.