Indian superstar Ajay Devgn’s multiplex chain, Devgn Cinex, has redefined the movie-going experience with the launch of its new theatre today at Bellona Tower, a state-of-the-art luxury multiplex, within The Walk — the signature high street retail destination at Hiranandani Estate, Ghodbunder Road, Thane. This multiplex boasts 5 luxury screens and a 953-seat capacity, promising an unparalleled movie experience for the residents and visitors.

Designed to redefine the movie-going experience, the new multiplex features five state-of-the-art screens, including a luxury all-recliner auditorium named “Amor.” For the first time in India, the theatre is equipped with Buttkicker motion seats. This technology directly correlates chair vibrations to the action on the screen, allowing the audience to feel every part of the film as if they were part of it, regardless of whether they experience either of the two major types of film effects or the same intensity of the film’s action. Devgn Cinex will open its screens on March 19 with the release of Dhurandhar The Revenge, one of the most anticipated Bollywood releases of the season. Ajay Devgn shared his excitement about this next-gen theatre launch by saying, “For me, cinema has always been about the experience of watching a story unfold on the big screen. With Devgn CineX, we aim to create a theatre experience with the best technology and comfort that enhances the way audiences watch films.” *About Devgn Cinex* Devgn CineX, formerly known as NY Cinemas, is a next-generation cinema brand founded by Ajay Devgn. Blending cinematic heritage with advanced projection technologies and seamless digital platforms, the brand is redefining luxury cinema experiences in India. Devgn CineX currently operates 57 screens across 19 locations, with a presence in cities including Bhuj, Ahmedabad, Gandhinagar, Gurugram, Guwahati, Ghaziabad, Meerut, Kanpur, and Mumbai, with the latest launch at The Walk, Hiranandani Estate. Beyond movie exhibition, Devgn CineX also offers spaces for private events, corporate gatherings, celebrations, and special screenings, creating unique cinematic venues for memorable experiences.

By Keerti Kadam 

The post Ajay Devgn’s New Devgn Cinex at The Walk, Thane, to Open with ‘Dhurandar 2’! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

The ceremony began with Durga Puja festivities, followed by the big reveal of the Devgn Cinex logo against a backdrop of cheers, music, and lights. The rebrand came as Vishwa Samudra and NY Cinemas joined forces, with the group pledging to redefine the movie-going experience through upgraded theatres, modern digital technologies, and nationwide expansion.

Speaking at the launch, Ajay Devgn said, “Durga Puja is a celebration of tradition, togetherness and shared joy. In many ways, cinema does the same, it brings people closer through stories. And what better day than today to announce the next chapter for our cinemas. With Devgn CineX, our vision is to bring this magic to audiences across India with state-of-the-art formats that allow every emotion and every moment of a film to be experienced at its fullest.”.

Shivdutt Das, Executive Director of Vishwa Samudra, added, “Devgn Cinex is more than a new name; it is a vision to transform cinema halls into spaces of innovation, comfort, and culture. We are committed to scaling this brand across India.”

With its debut, Devgn Cinex announced plans to introduce premium formats, while also leveraging modern digital technologies, including AI, app and web platforms, customer engagement tools, and rewards programs to create seamless experiences for moviegoers. The company also outlined its strategic focus on expanding across metros, tier-1 cities, and particularly strengthening its footprint in South India in the coming years.

Mr. Satish Kottakota, Chief Executive Officer, NY Cinemas, added, “Devgn Cinex is ready to expand its footprint with new screens planned across the country. Our immediate focus will be metros and tier-1 cities, particularly in South India, where the appetite for cinema is unmatched. This is just the start of a growth story we are excited to share with audiences nationwide.”

The event’s cultural setting at North Bombay Durga Puja, a gathering spot for Mumbai’s creative community since 1948, lent the launch both heritage and emotional depth. The ceremony was also graced by acclaimed actress Kajol, wife of Ajay Devgn, and Mrs. Sonam Shivdutt, who joined the celebrations as special attendees.
Devgn Cinex now steps forward as a brand that promises: “Cinema. Reinvented.”

By Keerti Kadam

The post For ‘Devgn Cinex’, Ajay Devgn and Vishwa Samudra Group come together! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.