Waves marks a significant step in the Indian government’s vision for an accessible entertainment hub, offering free content even in remote regions of the country. It features not only a diverse range of content for viewing and listening but also free-to-play gaming and e-commerce options through ONDC.

As part of this initiative, Eros Now, powered by Immerso AI, will bring its extensive premium digital library of over 12,000+ titles, including films, original series, short-form content, and more across 10 Indian languages, to Waves OTT. This includes blockbusters like Tanu Weds Manu, Bajirao Mastani, English Vinglish, Desi Boyz, Love Aaj Kal, and many more. This collaboration aims to meet the growing global demand for Indian contemporary and localized content.

This partnership is built on cutting-edge AI and blockchain technology, ensuring seamless integration between the two OTT platforms. Immerso AI’s advanced AI models, which power Eros Now, will drive deeper personalization, enhancing user engagement, content discovery, and localization. With AI-driven recommendations, users will experience content tailored to their unique preferences. Additionally, Prasar Bharati will provide its sports and entertainment content to Eros Now, enriching the viewing experience for Eros Now’s global audience.

Talking about the partnership, #GauravDwivedi, CEO, Prasar Bharati, said, “Partnering with Eros Now marks an exciting milestone in our efforts to keep the nation entertained. This collaboration supports our commitment to offering diverse, high-quality programming, powered by cutting-edge technology and exceptional content. Together, we aim to set new benchmarks in digital entertainment and connect with viewers in more meaningful ways.”

#VikramTanna, CEO, Eros Now, commented, “This partnership with Prasar Bharati represents a significant step in expanding our reach and delivering premium content to a broader audience. By combining our strengths, we aim to redefine the digital entertainment landscape and provide unparalleled experiences to viewers worldwide.”

As part of the collaboration, Eros Now will leverage Immerso AI’s next-generation AI-driven capabilities, ensuring hyper-personalized content, immersive storytelling, and seamless content discovery, creating a truly intelligent entertainment ecosystem.

By Keerti Kadam

The post Waves and Eros Now Collaborate to Enhance Digital Content Delivery! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

This year, the influencer-driven cricket extravaganza promises to be bigger, better, and even more competitive, with 150 top digital influencers—boasting a combined following of 900 million—taking center stage.

The tournament will kick off with a grand opening ceremony at the Indira Gandhi Indoor Stadium in Delhi. The inauguration ceremony will be led by the Chief Minister of Delhi, #SmtRekhaGupta, today.

The first match—a highly anticipated clash between Haryanvi Hunters and Rajasthan Rangers—will begin at 6 PM, setting the tone for what promises to be two weeks of high-octane cricket.

This year’s edition sees the addition of three new teams, expanding the competition and raising the stakes. The new entrants are the #RajasthanRangers, led by popular YouTuber #ZaynSaifi; #KolkataSuperstars, captained by #PushkarRajThakur; and #ChennaiSmashers, with #MaheshKeshwala at the helm. They will join returning teams, which include heavyweights like #MunawarFaruqui, #AbhishekMalhan, #ElvishYadav, #SonuSharma, and #AnuragDwivedi, all of whom will once again captivate fans both on the field and across social media platforms.

Prasar Bharati CEO #GauravDwivedi shared his excitement about the upcoming matches being broadcast live. “We are thrilled to bring the Entertainers Cricket League live to our viewers on Waves OTT! This season is set to ignite an electrifying showcase of talent, fierce competition, and unparalleled fan energy. With record participation and an unstoppable wave of enthusiasm, we are gearing up for a tournament like never before, and we can’t wait for the action to unfold,” Dwivedi said.

“We’re thrilled to have Waves, Prasar Bharati’s OTT platform, as our sponsor for ECL Season 2. Their commitment to bringing diverse and engaging content aligns perfectly with our vision for the league.” – #HimanshuChandnani, Founder, Entertainers Cricket League.
“Having Waves as a sponsor for ECL Season 2 is a great addition. Their support strengthens the league, and we’re looking forward to an exciting season ahead.” – #AnilKumar, Founder, Entertainers Cricket League.

The ECL 2025 final is scheduled for March 16 at 9 PM, promising an epic conclusion to a tournament that has redefined the intersection of cricket, content creation, and fan engagement.

By Keerti Kadam

The post Entertainers Cricket League (ECL) to be Broadcast live on Waves OTT! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

It is interesting to note that there will be 9 different stories which will be showcased in the film and Swara Bhaskar will be seen playing 9 different characters in the movie. This is the first time that Swara Bhaskar will be playing so many characters in the film.

While talking about playing 9 different roles in ‘Mrs. Falani’ Swara Bhaskar excitedly said, “Normally actors sometimes do get to play double or triple roles but I am playing 9 very interesting characters in this film which is quite unbelievable for myself too. I hope you just don’t like the film but you will find all my characters interesting too in the film. I am not only excited to start the shoot in the beautiful locales of Chattisgarh but I am equally waiting for the film to be released soon.

The film is being produced under the banner of ‘3 Arrows Entertainment’. Talking about the film director of ‘Mrs. Falani’ Manish Kishore said, “All the 9 stories shown in the film is rooted in the milieu of our society which also contains strong messages.”

When asked about getting Swara Bhaskar to play 9 different roles in the film Manish Kishore said, “Swara Bhaskar is one of the finest actors we have. Once you see the film and all 9 stories in the film, you will understand why we have cast Swara Bhaskar in 9 different roles. You will be surprised after seeing the range Swara Bhaskar possesses as an actor.”

Notably, Manish Kishore started his career in television for which he wrote and produced many popular TV shows. Later, he debuted in Bollywood through Sharman Joshi starrer film ‘Kashi : In Search Of Ganga.” He not only wrote the film but he also produced the film which was praised for its story telling and the message it conveys. He has also written and produced upcoming film called ‘Suswagatam Khushamadeed’ which stars Pulkit Samrat and Isabelle Kaif who is Katrina Kaif’s sister.

The post Swara Bhaskar will be seen playing 9 different characters in 9 different stories in “Mrs. Falani”! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.