The We Foundation is an NGO formed by highly committed professionals from prestigious social UN-WHO, INGO- Rotary and other noteworthy institutions with diverse experience in the development sector and the organization acts as a catalyst in driving change in the lives of the underprivileged families in India. In an endeavour to uplift urban, semi-urban and rural communities, the NGO is set to host a hand hygiene awareness drive in one of the most vulnerable communities like Dharavi to reinforce the importance of hand hygiene and how it can prevent a host of diseases. During this awareness drive, the organisation will also work closely with government bodies like BMC and internationally acclaimed health institutions like WHO to promote hand hygiene and climate for safety, and create a sustainable practice of hand hygiene for a healthy school and community.

Commenting on the initiative, Ms. Nabanita Banerjee, Director of The We Foundation, said, “Team The We Foundation has set out with the mission to uplift urban, semi-urban and rural families through the development and replication of reliable, cost-effective, and technology-based solutions. This awareness drive is a step towards reaching the goal of safety and quality with clean hands through collaboration with Corporates and Government bodies, and equipping school children and communities with knowledge on how a hand hygiene practice can help them prevent diseases and several such health contingencies. We have specially launched the campaign now as we are celebrating Global Handwashing Day on 15th October 2022 and it is in line with the Sustainable Development Goal 6 . . We are planning to expand not only in Mumbai but other parts of Maharashtra and nationally.

To know more about the initiative and help raise awareness about the importance of hand hygiene, click here – https://www.thewefoundation.org.in/hand-hygiene/

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As a part of its commitment as a purpose-driven brand, the company has launched several new products under Protekt. A total of 12 new products have been launched during 2020 in the personal and home hygiene range, foraying into products such as face masks, germ protection Fruit & Veggie Wash and Multipurpose Disinfectant Solution.

While there is a growth expansion plan in the segment, the organisation has always been purpose-driven at heart. To help fight against the Covid-19 crisis, Godrej Protekt – the range of personal and home hygiene products from Godrej Consumer Products Limited (GCPL) – launched an initiative called ‘Protekt India Movement’ in July this year. Protekt India Movement’s aim is to build awareness amongst people by keeping them informed about the preventive measures to ensure protection against the coronavirus. The brand kick-started this initiative with a digital anthem highlighting the importance of regular handwashing, featuring children as the messengers in order to create more awareness about hand hygiene. It showcases how important it is to clean hands not just when they are dirty and smelly but at regular intervals such as after sneezing, after using the washroom, before and after meals, after petting animals, and after touching doorknobs, doorbells, and other publicly used equipment.

The movement has also been running a successful partnership between Godrej Protekt and Mumbai division of Central Railway to improve travel hygiene and its awareness among passengers and rail employees. Godrej Protekt Health Soap has been given to railway employees for their hand hygiene. Besides this, hand sanitiser sachets have been distributed among passengers on Central Railway local trains as well as long-distance trains originating from Mumbai. The programme covers close to 400 local and long-distance COVID-19 special trains.

Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited (GCPL) said “We have been focused on catering to the large demand in the hygiene segment and spreading awareness on the importance of regular handwashing. Protekt is largely a personal and home hygiene brand with a strong focus on hand washing. We aim to grown it 7-8 times the current size. While India is seeing a huge growth in inculcating good hand hygiene habits, there is still a long way to go. Having always been a purpose-driven organisation, we launched the Protekt India Movement to support the government and help make our country healthy and hygienic. With #ProtektIndiaMovement and this anthem, we want to make sure that the message of washing hands regularly and correctly is conveyed to every Indian.”

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Aasif Sheikh says, “One of the first few lessons we learnt as children were to wash our hands to keep diseases at bay, but as we grew up, we almost forgot its importance. This year we not only relearnt this lesson but also learnt that proper Handwashing not only reduces the spread of Coronavirus (COVID-19), it can prevent the spread of other viral illnesses such as cold and flu.”

Tanvi Dogra added, “Washing hands is a 20 second practise, but it has the power to protect people from respiratory infections, eye infections, in addition to reducing the spread of COVID-19. Though people clean their hands with water, that is not enough. Using soap or handwash helps get rid of germs. This Global Handwashing Day, let us make it a point to wash our hands thoroughly and maintain good hand hygiene.”

Yogesh Tripathi said, “Washing hands properly at regular intervals seems simple, but one of the most effective ways to remove germs. While there is no daily quota of Handwashing prescribed, you should unforgettably do it at regular intervals. The power is in your hands, use it wisely.”

Manmohan Tiwari concluded, Handwashing is one of the best ways to protect yourself and your family from getting sick. A lot of people do not wash hands the correct way. Minimum 20 seconds of washing hands with soap and water is all it takes to keep various infections at bay. Handwashing is indeed the easiest and powerful weapon against germs.”

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