Montfort Academy is a premier education institute, with 23 years of academic excellence with distinctive academic profile. The new centre will conduct training programs for college students, underprivileged youth in Goa, apart from Godrej Appliances’ ASP technicians. The training programs ranges from 15 days to 3 months duration and are designed to impart know how on repairing of refrigerator, washing machine, microwave oven and air conditioner.

Hon’ble Chief Minister of Goa, Shri Pramod Sawant, inaugurated the new excellence centre in the presence of Mr. Gregory K. Paulose, Regional Service Manager, Godrej Appliances along with Fr. Roland Coelho SJ, Provincial Supervisor, Montfort Academy. In addition to the content and curriculum for the training, the excellence centre will receive support in terms of tools, equipment, spare parts and products from Godrej Appliances.

As per the India Skill Report 2021, employability of the youth in India has decreased from 47.38% in 2019 to 45.9% in 2021. The 2019 edition of ISR suggests that only 29.46% of ITI graduates are employable. Through Godrej Disha, Godrej Appliances is trying to address this skill gap by providing high-quality vocational training in collaboration with renowned training institutes that will allow our underprivileged youth to be employable as appliance service technicians.

Speaking on this occasion, Mr. Ravi Bhat, National Head – Service, Godrej Appliances said, “Our industry is undergoing significant changes in technology and customer expectation has been climbing up.  Hence the demand for skilled technicians will increase proportionately. The on-going pandemic has also impacted the employment opportunities across the nation for the past year. As a responsible corporate, we introduced these affiliated programs focused on building employability and help instil an entrepreneurial spirit among the trainees. We are elated to share that we have successfully added over 65,000 skilled youth to the appliance industry by 2020. Our Disha initiative strives towards bridging the employability gap, by specifically targeting the underprivileged youth.”

Fr. Roland Coelho SJ, Provincial Supervisor, Montfort Academy further added, “Equipping the youth with skills that can help them become employable is a high priority in our country. We are privileged to be associated with a trusted brand as Godrej. Apart from our students, the partnership will immensely benefit the economically weaker and socially disadvantaged youth and empower them through the acquisition of skills relevant to the industry, leading to employment, entrepreneurship or community enterprise.”

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Godrej Appliances recently won a tender for 11,856 units of state of art vaccine refrigerators and deep freezers under the Universal Immunization Programme by the Ministry of Health & Family Welfare. These advanced medical equipment are being delivered at various state depots across the nation at numerous government hospitals, district hospitals and health centers, strengthening the cold chain for the massive Covid-19 vaccination programme.

India Health and Wellness Awards 2020 – is a flagship initiative of the Integrated Health and Wellness (IHW) Council and it brings together the key government authorities, healthcare industry, international and national health & wellness organizations, social organizations, community leaders, innovators, technology providers, and influencers dedicated to the health and wellness of the people. Every year, the Integrated Health and Wellness (IHW) Council invites applications from across the country and recognizes remarkable and meaningful contributions to the health and wellbeing of mankind.

The eminent jury members of the award were Mr. JVR PrasadaRao, Former Union Health Secretary, Dr. Atul Mohan Kochhar, Chief Executive Officer, NABH, Dr. Vijay Agarwal, President, CAHO, Dr. Ravi Mehrotra, CEO, ICMR Consortium, Dr. Hema Divakar, CEO, ARTIST and Dr. Y.K. Gupta, President, AIIMS, Bhopal; and was attended by the who’s who of the healthcare fraternity.

Godrej & Boyce has been committed to serving the country especially in the trying pandemic times, through its efforts across its offerings – be it through medical components – Hospital Bed Actuators and  Electro-magnetic valves for ventilators, or through disinfectant devices aimed at keeping the population safer at home, or setting up socially distant offices to keep people safe at work; and is proud to serve the country with Made in India medical refrigerators and freezers, at a time when they are most needed.

While receiving the award, Jaishankar Natarajan, Associate Vice President and Head – New Business Development, Godrej Appliances said, “Over the years, Godrej Appliances has gained its expertise in refrigeration and has extended this further into the medical refrigeration domain. We are delighted that this expertise is proving to be useful today in times when the country needs a strong vaccine cold chain and are glad to be able to contribute to the cause. We take this opportunity to thank the entire team of Integrated Health and Wellness (IHW) Council for the appreciation. Through this project and beyond, together with the government and health workers, we are committed to provide last mile immunization for Covid-19 vaccine distribution, to safeguard millions of lives.”

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Godrej Appliances, a leading Indian consumer durables manufacturer for 62 years, has always endeavored to offer relevant technology suited to Indian consumer needs. During this pandemic, the brand again rises to the occasion to offer another relevant India made product for the Indian consumer to help them tide over these testing times – Godrej Viroshield 4.0, a UV-C technology-based device which disinfects against more than 99% Covid 19 Virus in 2-6 minutes. It operates at ~254nm UV wavelength which is optimal for neutralising Covid 19, other viruses and bacteria. The brand which is known for its trusted offerings has ensured that Viroshield is tested and certified by ICMR empanelled lab for its UVC Irradiance.

The brand is very particular about consumer safety. Prolonged direct exposure to UVC is harmful to human health. And hence, Viroshield is designed with no see-through surfaces, thick side & door walls, and a gasket-based magnetic sealing system and Auto Cut-off facility as soon as the door is opened, Godrej Viroshield 4.0 is thus 100% UV leak-proof for human safety. Its leak-proof effectiveness has also been tested and certified.

Commenting on the launch, Mr. Kamal Nandi, Business Head and EVP – Godrej Appliances said, “The pandemic has clearly impacted consumer behaviour. Health and hygiene are paramount concerns of our consumers currently. We have always endeavoured to put forth offerings based on consumer insights and current needs, staying true to the brand philosophy of ’Things made thoughtfully’. We are working on various technologies and innovations, around the themes of health, hygiene, and effort minimisation. In line with the same, we bring to our consumers – Godrej Viroshield 4.0, a UV-C technology-based disinfecting device that can protect our consumers and their loved ones from Covid 19, other viruses and bacteria. We want our consumers to not take any chances and be worry-free as they embrace the new normal.”

Mr. Anup Bhargava, Product Group Head – Refrigerators, Godrej Appliances, further added, “Happy to share that we are launching the brand-new Godrej Viroshield 4.0 to safeguard our consumers from Covid 19, other viruses and bacteria, as they deal with the fear of pandemic every day. Certified by ICMR empaneled lab for UVC irradiance, it delivers 99%+ disinfection against Covid 19 in just 2 to 6 minutes. With 360° UV Surround Technology, the 100% UV leak proof Godrej Viroshield 4.0 is feature-rich and very competitively priced for a 30 L offering. With this unique offering, we are targeting a revenue of INR 40 Crore in the year of launch. It has been made available on Amazon already, during its annual event. We are working closely with our e-com partners for online promotions as well. We will be making it available pan India across our network this month itself. Its superior value proposition and positive trade feedback give us the confidence to target a 20% share in this financial year.

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Apart from assisting the trade partners to come aboard on Google My Business, the brand is enabling offline retailers build a digital presence by creating a Facebook Business Page for each of them. The brand targets each of its 25000 offline retailers’ network to have a Facebook Business Page by end of June, with 2300 already on board and counting. For customers, this will help them access product information and allow them to purchase a Godrej appliance from their familiar local retailers. All the Godrej Exclusive brand outlets and bulk of the preferred retailer partners and Godrej Green AC Hubs have already been made live on Facebook with their shop pages. This allows them to link up with consumers through WhatsApp also to discuss, negotiate and conclude the sale.

Godrej Appliances has made arrangements to help consumers buy appliances without having to step out of the comfort of their homes through the new video-assisted remote selling initiative. The initiative is already seeing signs of acceptance. Under this initiative, customers are being provided the option of a scheduled live demo via video call by the brand’s store-based advisors followed by flexible payment options as per the customer’s preference.

Godrej is also undertaking extensive online trade engagement program. It has already covered 5000 trade partners explaining to them the changing dynamics of industry, rapidly evolving consumer behavior and how they need to prepare themselves, underscoring the need and ways for digital transformation.
The brand has tied up with the new age merchant platform, Pine Labs’ ePOS – facilitating multiple modes to payment for customers and disruptive payment & EMI technology platform Benow, which acts as an easy digital payment medium for customers and retailers alike. The Brand has also been registering its exclusive outlets on e-com platform like Amazon, leveraging the digital wave and creating a synergy on both sides – with Amazon being able to reach customers in tier 3 – 4 cities and EBOs getting more business from online space.

Mr. Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, said, “The trade partners are an important spoke of our ecosystem. We believe digital will be the way forward and that through these initiatives we will empower them to step up in the new normal. The brand is partnering with the key online players and foresees more integration of offline & online channel in the coming times. This will establish a new way of selling and will also drive more efficiencies in the entire ecosystem in the long run.”

Another important pillar amongst Godrej Appliances’ initiatives, has been to reach out to the large network and use this lockdown effectively by training them on the product front. The brand has been training the entire sales staff, store promoter staff and its trade partner and their staff actively during the lockdown and the initiative has received tremendous feedback.

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To avail the exclusive extended warranty offer, the COVID warrior will have to connect with the brand’s service team on the official website of www.godrejsmartcare.com or call on Toll-free 1800 209 5511 to register for the same, within 7 days of purchasing a Godrej appliance. The COVID warriors may also avail other offers by the brand comprising Cashback up to INR 3000 (with select bank partners), up to INR 10,000 off on MRP, up to 47% off on Annual Maintenance contracts (valid on booking within a year of purchase), 0% Interest on EMI on all leading credit / select debit cards with easy EMI options starting from 18/4 and many more on select models at select stores.

“In these challenging times, our COVID warriors – healthcare professionals, government employees, local authorities and essential service providers are prioritizing our safety over their own and extending selfless services to all the fellow countrymen. As an acknowledgment of this indomitable spirit of our COVID warrior, we announce a thoughtfully curated extended warranty offer exclusively for them. The brand salutes the warriors and their continued contribution to the country’s fight against the coronavirus pandemic.”, said Kamal Nandi – Business Head and Executive Vice President – Godrej Appliances.

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