The event marked Shefali’s return to the IPL as she previously hosted in the 2020 edition too, and since then, she has been covering many cricket and sports leagues. Talking about her experience of hosting IPL 2024, she shares, “Seeing so many cricketing legends in person like MS Dhoni, Virat Kohli and all coming together to celebrate cricket in unity was an experience of a lifetime. It felt great that I got to introduce some of the biggest legends of cricket as well as the entertainment industry. I can still hear the roar of the crowd echo in my ear. It is something I can never forget.”

Shefali became a household name after her stint in ‘Bigg Boss 13’, and since then, she has been shining in the world of anchoring and her sports connection has just gotten stronger. She even has a unique experience to recall, “A fan of mine from Oman proposed to me on the ground, and the video of it went viral.” Shefali is growing leaps and bounds and her work speaks for itself.

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Joy Personal Care’s dedication to gender equality and inclusivity perfectly mirrors the values upheld by its brand ambassador, Shah Rukh Khan. Renowned for his vocal support of women’s empowerment, Shah Rukh Khan has captured the hearts of women across generations. This shared ethos makes this collaboration a powerful conduit for spreading the brand’s message far and wide.

Commenting about the association Sunil Agarwal, Founder and Chairman, Joy Personal Care (RSH Global) expresses, “With the face wash category accounting for approximately 2500 crore, this collaboration signifies our commitment to making a measurable impact by expanding our market share within the category. Moreover, Shah Rukh Khan’s influential presence in our nation will enable us to connect with audiences across the length and breadth of the country.”

Poulomi Roy, Chief Marketing Officer at Joy Personal Care (RSH Global), further commented, “Mr.Khan is an iconic figure renowned for his vocal advocacy for gender equality and inclusivity. He shares a synergy in his values with our brand. Furthermore, we have been associated with KKR for the past two years and this year, with Mr.Khan coming on board for our face wash category, we will be launching a high-voltage campaign featuring him.The campaign will be leveraged through both TV and digital media, ensuring maximum reach and engagement.”

Commenting on the association Shah Rukh Khan said, “I am delighted to partner with Joy Personal Care as the brand ambassador of the facewash category. It’s a progressive brand, with a refreshing approach that shuns unrealistic beauty ideals and prioritizes inclusivity in its thoughtfully crafted campaigns. I’m eager to embark on this exciting journey with them.”

Joy has persistently been an advocate for social causes and inclusiveness, evident in their impactful campaign, “#JustEmpowerOne,” which aims to raise awareness and empower survivors of acid attacks. The brand has also partnered with Gujarat Giants this year, as an associate sponsor for the Women Premier League series. Through the collaboration with the Gujarat Giants, Joy is not just endorsing a sports team but actively engaging in a cultural dialogue, challenging outdated perceptions where individuals are free to pursue their interests, whether in beauty or sports, without conforming to limiting stereotypes.

Additionally, an exciting rap music video featuring the celebrity women cricketers Mithali Raj, Harleen Deol, Sneh Rana, and Shabnam Shakil and penned by Shikha Makan. (Video link :https://www.instagram.com/reel/C3znYiLhCTH/?igsh=d3B3ZXRoMGI1Zjk3)
has also been rolled out.

These actions underscore the brand’s conviction that skincare goes beyond gender, colour, body size, and shape, celebrating the distinctive beauty of every individual. Through these endeavours, Joy Personal Care is actively challenging and transforming conventional beauty norms.

The post Shah Rukh Khan comes on board as a Brand Ambassador for Joy Personal Care! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.