Gone are the days when directors would vie for big budget projects, popular starcast, larger than life storyline. These days a socially relevant film that entertains while passing a message to the society is exciting enough. That’s precisely how debutant director Jai Basantu Singh feels about his maiden venture Janhit Mein Jaari. “I really couldn’t have found a better project to kickstart my directorial journey,” says Singh.

It wouldn’t be wrong to say that Jai Basantu Singh’s journey to film industry was predestined. His mother was a huge film buff, and he grew up amidst film shoots and film screenings. “My mother was total film buff and would watch all films first day first show. She would take me to watch a lot of films also. That’s where I picked up the love for cinema. I grew up in Goregaon, Mumbai. That’s where most of the film studios are located. I still remember, I would bunk school and go and watch shootings on the sets for hours. I knew even then; this is the industry I wanted to get in. I wanted to be the man, the name called director. While many of my friends would be interested in watching the actors, I used to be fascinated by this person who would call the shots. The one everyone would listen to and follow. I didn’t know what a director was but I knew back then too, this is who I wanted to be. This was my dream in watching the person in my childhood,” says Singh with certainty.

Janhit Mein Jaari didn’t just fall in Singh’s lap. There were long, struggle some years before getting his chance to helm a full length feature film. Singh recalls his journey and says, “When I entered the industry, I went straight into production and it didn’t take much time for me to realise that direction was my true calling. I worked as an assistant director for 3-4 years and then joined Zee Tv as campaign and promo director. I shot 600-700 campaigns and promos of fiction and reality shows. That’s where my journey into direction began. My boss then, Puneet Goenka and Ashwini Yardi really gave me a free hand to shoot the way I wanted. I would really owe a great deal of my learning years to Zee Tv and both of them. In 2008 I quit Zee and went onto independently direct campaigns and promos of almost all big broadcasters. In 2009 recession came and that’s when i started directing Tv shows as set up director where my journey of telling a story from 30 sec to 30 min began. I owe a great deal of my journey upto this point to television shows. I couldn’t be where I am today if it weren’t for all the campaigns and tv shows I directed.”

Singh directed many popular and successful shows like Ye Un Dino Ki Baat Hai, Ek Duje Ke Vaste, Ye Pyaar Nahi To Kya Hai, Ye Rishta Kya Kehlata Hai, Namune, Jeannie Aur Jiju many hit shows.

I came on this project as Screenplay writer But wherever I used to narrate the script be it to actors, studios, or producers they always acknowledged of how effortlessly I narrate without even looking at the script even once that too for straight two and half hours. That is when my team , producers and studios started telling me that I should direct the film. Seeing the faith people had in me, I got the strength to direct this film.

He further adds, “Janhit Mein Jaari is a challenging subject. It’s about a woman who’s a salesgirl for condoms. In a country that still finds condom as a taboo word, I had to be very mindful to treat this subject delicately. I was walking a thin line. I didn’t want this film to be preachy but pass a good message at the same time. Didn’t want people to make fun of it but wanted to make this film entertaining too. But things eventually fell in place and I got the talented actress Nushrratt Bharuccha to work with who couldn’t be more right for this role. Even the rest of the cast was all very supportive. I really want this film to be a family entertainer and not a tv commercial people awkwardly move away from at homes.”

The post Jai Basantu Singh reveals, “Before ‘Janhit Mein Jaari’ I shot 600-700 campaigns and promos of fiction and reality shows”! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

The Hindi trailer which garnered more than 10million views in 24hrs of its release and immediately trended on YouTube was highly appreciated by audiences who took to social media to share their likeness to the trailer and responded on YouTube showing their excitement for the film.

Within minutes of the trailer being unveiled, netizens reacted to the trailer like

“Nushratt Bharuccha is a voice to reckon with in the socially enlightening movie.”

“It is being told from the trailer itself that how much fun the movie is really going to be, in this every actor has done his act very beautifully.”

“How often we get to watch movies like this?! Very less. Let not the taboos around using “Condoms” keep people shying away from watching this movie. @Nushrratt You have done an amazing job again.”

From being touted as a trailer that shatters stereotypes by netizens across the globe to being called educational and entertaining, viral videos and memes have already surfaced across the internet and within the media, that have all congratulated the makers on releasing such an exciting conceptual social comedy-drama that comes with a message. The film is not here to merely entertain but it is here to break taboos without preaching to one and all.

Speaking about the response on the trailer Nushrratt Bharuccha says, “The response is so overwhelming and encouraging. I want to thank everyone for giving us so much love. It feels great to be appreciated for the efforts one puts into taking a brave new step and this reaction has brought a smile to all our faces. I hope they enjoy the film as well.”

A Bhanushali Studios Limited and Think Ink Picturez production in association with Shree Raghav Entertainment LLP, produced by Vinod Bhanushali, Kamlesh Bhanushali, Vishal Gurnani, Raaj Shaandilyaa, Vimal Lahoti, Shradha Chandavarkar, Bunty Raghav, Rajesh Raghav & Mukesh Gupta, co-produced by Juhi Parekh Mehta, a Zee Studios release, Janhit Mein Jaari will release on 10th June in cinemas worldwide.

LINK: https://www.youtube.com/watch?v=hg2Y2UUR1g0

The post Producers of ‘Janhit Mein Jaari’ dub trailer in south languages to spread the message as it receives applaud from masses! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Vinod Bhanushali and Raaj Shaandilyaa brings you a social-comedy-drama ‘Janhit Mein Jaari’ helmed by debutant director #JaiBasantuSingh, headlined by #NushrrattBharuccha that promises to tickle your funny bones and open your mind to possibilities.

Narrated in Shaandilyaa’s trademark humour, ‘Janhit Mein Jaari’ encompasses the journey of a young girl who sells condoms for a living despite societal resistance. Its the story of a girl who juggles working towards the betterment of women, telling people the importance of using protection while handling the resistance of her family and in-laws towards her job.

Anud Singh who makes his Hindi film debut opposite Nushrratt portrays the character of her supportive husband to the T. The film is supported by a stellar cast like #VijayRaaz, #ParitoshTripathi, #TinnuAnand, #BijendraKala, #NehaSaraf, and many others.

Talking about leading this social comedy, Nushrratt Bharuccha says, “I was intrigued with the concept of ‘Janhit Mein Jaari’ right from the moment I first heard the one-liner. To be able to speak aloud about such a hush-hush yet crucial matter, and for it to be laced with humour that will appease the family audience and all of this narrated from a female’s perspective attracted me to the script. It’s an absolute delight to collaborate with Raaj again and I’m so excited to be part of India’s first female franchise backed by Vinod Bhaunshali.”

Says Raaj Shaandilyaa, “I have always loved bringing small-town narratives to the big screen but with ‘Janhit Mein Jaari’ we touch upon socially relevant subjects. I am glad Vinod was equally passionate to create something on this subject and Nushrratt has outdone herself in this film. Jai has fabulously brought to life the story that was on paper with the stellar cast to support Nushrratt.”

Adds producer #VinodBhanushali, “Good storytelling that makes you think has always piqued my interest and that is exactly what you can expect from ‘#JanhitMeinJaari’. The film is entertaining, thought-provoking and sprinkled with #Raaj’s signature brand of humour. My film’s hero #Nushrratt with the entire cast will tickle your funny bones & open your mind to some realities of life.”

YT: https://www.you
tube.com/watch?v=hg2Y2UUR1g0

The post Hilarious trailer of Nushrratt Bharuccha starrer social-comedy ‘Janhit Mein Jaari’ out! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.