In the campaign films, Fatima playfully challenges quick-fix glow hacks, buzzworthy jargon, and complex multi-step regimens – calling out trend-chasing and urging viewers to trust the experts, just as she does. She advocates for Kaya’s product innovations in skincare, co-created with dermatologists and designed to deliver trusted, credible results for Indian skin.

In a world where skincare trends change by the season, the campaign reminds consumers that radiance isn’t found in viral hacks or makeshift remedies – lasting glow comes from trusting skincare experts that truly understand Indian skin.

With over 20 years of dermatological expertise in Indian skin, Kaya introduces Kaya Gluta Glow Face Serum – an efficacious formula with eight potent actives including the power of Glutathione, that delivers a visible glow from the very first use.

With Fatima as the new face of the brand, Kaya enters an exciting new chapter – one where storytelling meets skin science, and beauty is led by knowledge, not noise.

The brand’s range of 75+ efficacious science-based personal care products is co-created with dermatologists, ranging from specialized solutions for skincare concerns like acne, dullness/pigmentation, sun protection, ageing, to hair & body care.

The films will roll out across leading digital platforms, reaching a wide audience of skincare-conscious consumers.

Trends don’t fix skincare issues, trust skincare backed by Kaya’s 20+ years of Dermat Expertis

By Keerti Kadam

The post Fatima Sana Shaikh Features in Kaya’s Latest Campaign! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.