Roposo is India’s first dedicated digital destination for pop-culture driven live streaming commerce. It brings together creators, brands, shoppers, and entertainment in a live, ‘virtual mall’ environment. The platform is committed to empowering creators and artists through differentiated entrepreneurial opportunities. For musicians, it is building a live music platform that will potentially enable independent, budding artists and bands to gain a massive fan base through live, interactive performances. Via Roposo, artists also get a stage on Glance, the lock screen content platform with over 163 million active users, giving them the potential to reach millions in real time. They can also get the opportunity to further monetize their expertise through paid masterclasses, ticketed live events, and commerce.

The IPRS is a representative body of authors and owners, which includes composers, lyricists, and owner publishers of music. The deal with Roposo will cover the publishing rights for their services by making the same available to the end users through their platforms including the live versions by way of user videos.

“Music plays an important role in our culture, and we are determined that the songwriters, composers, and all the rights holders receive what is due to them. By entering into this agreement with IPRS, Roposo is going a long way to ensure that artists and creators ultimately benefit for their work,” said Rakesh Nigam, CEO IPRS.

“Roposo has always been committed to the creator ecosystem and we take all necessary steps to safeguard and promote the interests of artists and creators. Through this association, the members of IPRS would not only be able to potentially get their music out to millions of our users, but also there would be royalties for the songwriters and composers behind the music represented by IPRS.  IPRS plays a critical role in advancing the interests of its members and we are glad that we could partner and contribute,” said Mansi Jain, Vice President & General Manager, Roposo.

Roposo offers its users unique live experiences across entertainment and commerce. Through these, they not only buy Live from their favorite influencers through creator-driven pop-stores across various categories but can also interact with their favorite stars in real time.

The post IPRS enters partnership with creator-led LIVE entertainment commerce platform Roposo for Publishing/Performing Rights! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

This is a noble initiative by 7Entertainment to give the artists a platform for them to showcase their wares and the viewers to interact with them on a personal basis during the LIVE chat sessions.
“We reached out to all our partner agencies and their artists whom we have worked with in the past. Initially we had planned to host one session per day but the response from artists and their managers were so overwhelming that it led us to hosting 150 artists in a span of 15 days” said one of the organisers.

#Quarantunes is a social awareness initiative which intends to bring together 150 different artists from the entertainment industry LIVE in a span of 15 days during this lock down period. The artists go on LIVE chat with 7Entertainment in order to interact with their fans, make them jam to their favorite tunes, give them a sneak-peak into their quarantine lifestyle, share their personal stories, and provide professional insights along with spreading awareness. The mantra is to Stay Home, Stay Safe. No need to get bored even when you are isolated. Tune in to 7Entertainment Instagram LIVE chat to have an engaging interactive session with your favorite artists.

The post “#Quarantunes” to bring together 150 different artists from the entertainment industry LIVE first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.