The beauty of this thought and relationship has been captured through unique illustrations and a story-telling style by renowned illustrator Alicia Souza who has created heart-warming illustrations in partnership with MILKYBAR.

Commenting on the new campaign, Ms. Rupali Rattan, Head – Confectionery Business, Nestlé India said, ‘Nestlé MILKYBAR truly believes that a mother plays a key role in developing her child’s creativity and imagination through constant encouragement and the ability to make them learn as they play. We are pleased to tie-up with Alicia Souza, the very talented illustrator for this campaign to help bring this very powerful thought to life through a series of very endearing illustrations’

Talking about the association, illustrator Ms. Alicia Souza said, “As a mother myself, I encourage and appreciate the power of imagination with my child. I am pleased to associate with Nestlé MILKYBAR to focus on this beautiful part of a mother-child relationship. I am elated to have been able to bring some of these moments of the relationship to life through my work.”

The digital campaign would be promoted on Instagram and Facebook.

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