Nachiket Pantvaidya takes charge as General Manager, Sony Pictures International Productions – India!

CineBuster Online | Updated — Tue, 18 Jun 2024 18:39:02 +0000

Today, #SonyPicturesEntertainment announced that veteran executive Nachiket Pantvaidya has been appointed as General Manager of Sony Pictures International Productions (SPIP), India.

In this role, Nachiket will oversee local Indian production while working alongside Shony Panjikaran (General Manager and Head of Sony Pictures Releasing International, India).

Shebnem Askin, EVP, Creative Production and Head of Sony Pictures International Production says, “Sanford Panitch and I are so pleased to have Nachiket join the Sony Pictures International Productions to lead our local Indian production. These are exciting times as we take a step to make and release our biggest local slate for the Indian market in the next two years. We are most excited as Nachiket brings along not only rich industry experience but also new energy and dynamic execution skills to lead SPIP to a prime position.”

Commenting on his appointment, Mr. Nachiket Pantvaidya says, “I am pleased to lead and nurture our creative and business forces to ensure that we best serve our movie audiences, especially in these dynamic times where the creative and business parameters for movie making in India are being redefined. We are aiming to scale our output to not only match audience expectations, but also to ensure that the right cohorts get to see the movie of their choice on the distribution medium of their choice. I hope to partner fruitfully with the players in the market and with Sony Pictures Networks India (SPNI) and optimize SPIP’s strength going ahead.”

In his earlier assignments, Nachiket was Group CEO, Balaji Telefilms, Business Head of Sony Entertainment Television. He was also the Business Head of Star Plus and held several roles in the Star TV network, including Head of Star Pravah and Managing Director of Fox Television Studios. An IIM-Ahmedabad alumnus, he has also held key management roles in BBC and Disney.

As he takes up this new assignment, he will continue to perform his duties as CEO, Sony Entertainment Talent Ventures in parallel.

By Keerti Kadam

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Lockdown sees surge in subscriptions of ALTBalaji

CineBuster Online | Updated — Wed, 29 Jul 2020 18:52:22 +0000

“There has been substantial growth in the subscription of ALTBalaji even before the lockdown had begun” confessed Nachiket Pantvaidya, CEO ALTBalaji, and Group COO Balaji Telefilms. According to a recent survey, the percentage of increasing internet users in rural areas is surprisingly more than the urban cities. The latest report by the Internet and Mobile Association of India (published in Times of India) suggests that rural India had 227 million users, 10 percent more than urban India’s about 205 million.

There’s no denying the fact that there has been tremendous growth in digital consumption, especially during the Covid-19 lockdown. Naturally, there has been a huge spike in the OTT subscription by the content-hungry populace. One of the major players in the OTT space – ALTBalaji (India’s leading homegrown OTT platform) has witnessed higher engagement with the platform, with consumers watching more shows, including older library content that offers a bouquet of different genres of content spread across 62 original shows.

Understanding the changing OTT behaviour in urban towns v/s rural places, the percentage of traffic observed from top eight metros including Delhi NCR, Mumbai, Pune, Bengaluru, Jaipur, Ahmedabad, Hyderabad, and Kolkata during the fourth quarter is 44 percent as compared to viewership from non-metros, tier 2 /tier 3 towns, and cities, which equals to 56 percent. It translates to an increase in subscriber base from the hinterlands, with them spending more time on the platform hence providing a dual advantage.

Nachiket Pantvaidya, CEO ALTBalaji, and Group COO Balaji Telefilms said, “There has been substantial growth in the subscription of ALTBalaji even before the lockdown had begun, and more importantly during the three months of lockdown. As per statistics, India’s tier 2 & 3 towns have seen an upswing of internet users that has been hugely beneficial to the OTT platforms.”

“The last few months have been beneficial, in terms of content and subscribers’ growth. The growing demand for new seasons of the popular shows including, Baarish 2 and Kehne Ko Humsafar Hain 3, among others, have also added to the brand popularity. Post lockdown, the target is to launch two shows every month, and we have got around 10-12 shows that are in various stages of production. We are the No 1 player with 62 original shows in various genres, and we will continue fuelling that position by putting more shows on our platform,” he concludes.

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Nachiket Pantvaidya takes charge as General Manager, Sony Pictures International Productions – India!

Lockdown sees surge in subscriptions of ALTBalaji