Directed by renowned music video director Mihir Gulati and produced by DreamsVaultMedia and BANG ON Films for Donear studios, the launch is a star-studded celebration of entertainment and fashion. Donear Group, the textile marvel and the largest manufacturer of 4-way stretch fabric in India, brings a unique rhythm to freedom in movement with this textile innovation, delivering unmatched breathability, flexibility, and comfort, setting a new standard in the market.

Neo Stretch suiting fabrics will be available in various blends such as Polyester Viscose, Cotton, Linen, and Wool, catering to diverse preferences. The campaign’s objective is to carve a niche for Neo Stretch, establishing it among distinguished specialty fabric segments like Liva and Lycra.

On the association, Tiger Shroff shared, “I’m absolutely thrilled to be a part of the ‘Freedom To Move’ project. This track is a celebration of comfort allowing me to express myself through the seamless fusion of music and effortless movement. Personally, as someone who incorporates stretching into my pre-performance routine and gymnastics, Neo Stretch has been a game-changer. It eliminates any concerns about comfort, allowing me to stretch according to my flexibility. I’m genuinely excited and can’t wait for everyone to experience the infectious energy we’ve collectively infused into the track.”

Mr. Rajendra V. Agarwal, Managing Director, Donear Industries Ltd. on the launch shared, “Choosing Tiger Shroff as the brand ambassador for Neo Stretch was a natural fit. His dynamic energy and effortless style resonate with the essence of our innovative fabric, Neo Stretch. The fabric by Donear Group is our commitment to quality and the relentless pursuit of redefining comfort and fashion. We at Donear believe that with Neo Stretch, we will set new benchmarks in the world of textiles.”

Speaking about Freedom To Move campaign, Aakash Mishra, AVP Brand Marketing, Donear Group, shared, “The idea behind ‘Freedom To Move’ campaign was to create an experience with a niche for specialty fabrics, and Neo Stretch is our flagship product leading this revolution. We aim to make Neo Stretch the heartbeat of fashion, where every step is a statement, and every move is an expression of absolute freedom. Stay tuned for the exciting journey of innovation and creativity.

Director Mihir Gulati on the release expressed, “It was a fun experience directing ‘Freedom To Move’ featuring Tiger, Jannat and Natasha. The concept of the video is to break boundaries and redefine entertainment that aligns with the essence of Neo-Stretch. The song weaves together music, dance and fashion. I can’t wait for audiences to experience the dynamic fusion we’ve created in this campaign.

Bollywood Stylist Kazim Delhiwala on the launch of the campaign shared, “Creating the wardrobe for Tiger, Jannat and Natasha from the ‘Neo Stretch Freedom To Move’ collection was a creative journey. Every outfit moved so effortlessly with the performers complementing the rhythm and energy of music. It was a fun challenge, and Neo Stretch surely enhances the overall experience making visual narrative come alive without compromising on comfort.

Step into a world where every move is a dance, and every dance is an expression of freedom with Neo Stretch, the world’s best four-way stretch fabric. Donear Group, the pioneers in textile innovation, introduces a fabric that’s not just worn; it’s experienced, that aligns perfectly with the rhythm of entertainment.

Watch Freedom To Move featuring Tiger Shroff, Natasha Bharadwaj and Jannat Zubair here* – Freedom To Move | Tiger Jackie Shroff for Neo Stretch ft. Natasha Bharadwaj, Jannat Zubair Rahmani

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Prime Video today unveiled the trailer of the second season of one its most anticipated medical drama, Mumbai Diaries. The second season begins months after the events of season one as the staff at Bombay General Hospital has to confront a new set of challenges brought about by a day of torrential rain and the devastation that follows. Created and directed by Nikkhil Advani, the medical drama is produced by Monisha Advani and Madhu Bhojwani of Emmay Entertainment. The series brings back the highly versatile ensemble star cast from the previous season, that includes Konkona Sen Sharma, Mohit Raina, Tina Desai, Shreya Dhanwanthary, Satyajeet Dubey, Natasha Bharadwaj, Mrunmayee Deshpande and Prakash Belawadi alongside newer cast members including Parambrata Chattopadhyay and Riddhi Dogra. It is set to premiere exclusively on Prime Video in India.

The trailer promises a thrilling season that raises the stakes with a devastating deluge that threatens to submerge the city of Mumbai. The staff at Bombay General Hospital once again needs to put aside their personal issues; some of which threaten to destroy them, their relationships and their very futures, to help a city survive. They will have to come to terms with past demons and present circumstances to try and stay afloat and do what they do best – save lives.

“I’m incredibly excited about the second season of Mumbai Diaries. It’s been a remarkable journey so far, and I think the audience will get to see a different side to Dr Kaushik in this season. In the first season, we laid the foundation for our characters and the hospital’s dynamic, and now, in season two, we’re delving even deeper into the personal and professional lives of our characters,” said actor Mohit Raina. “The medical cases are more complex, the relationships are more intense, and the drama is dialled up to another level with the devastation brought about by the floods. Nikkhil and the teams at Emmay and Prime Video have created a show that will truly have the viewers hooked. I can’t wait for audiences across the world to once again join us on this journey”

“Working once again on the sets of Mumbai Diaries was like coming home for me,” said Konkona Sen Sharma. “It has always been a rewarding and joyful experience to work with Nikkhil Advani. Prime Video and Emmay Entertainment have raised the bar this time, and it is evident in this season’s narrative, as it delves deeper into the intricate web of relationships among the doctors, nurses, and staff, adding layers of intrigue and drama. What’s particularly exciting for me is that my character, Chitra, undergoes significant development in this season as she comes face to face with her past. I am thankful for the love and appreciation given to the first season and look forward to sharing the next chapter with everyone.”

The post Second season of ‘Mumbai Diaries’ to premiere on Prime Video on 6th October! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.