The new division marks the company’s foray into new media, hyper short formats and new technology aided content creation and production. It will include producing independent music videos, advertorial short films, micro-dramas and vodcasts.

Helmed by producers Sagar Manik and Kushal Mansukhani, Emmayzing has already kicked off operations with its maiden music video titled “Jugni” (available on social media platforms) for fashion brand Style Junkie, launching a new rap talent Vheer.

Both producers are extremely excited to partner with brands and emerging talent to create content that uses new tech like AI to generate budget friendly and visually immersive storytelling.

Speaking on behalf of the parent company, Monisha Advani says “This move underlines Emmay’s commitment to supporting and nurturing new minds, new technicians and behind the camera expertise, while continuing to develop its interests in promoting new media and formats.”

By Keerti Kadam

The post Emmay Entertainment launches a new subsidiary ‘Emmayzing’! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

This retrospective spans his remarkable journey across five languages and 28 films, featuring seven of his most influential works. What sets this retrospective apart is its focus on the visual language crafted through his collaborations with renowned cinematographers #RaviKChandran, #RaviVarman, #RajivMenon, and #SantoshSivan.

“G5A Cinema House is here to celebrate and give platform to independent and bold stories. This retrospective does that and more by celebrating the vision of a filmmaker who has shaped not only my career but also the cinematic language of an entire industry. Mani Ratnam’s films are a masterclass in storytelling. Each frame, each nuance carries a depth that is unmatched. For generations of filmmakers like myself, his work remains an eternal source of inspiration.” shares Filmmaker #NikkhilAdvani.

Curator and Filmmaker Bejoy Nambiar reflects, “As a curator, bringing these masterpieces together is my humble way of honouring a visionary who taught us that cinema is not just about telling stories, but about touching hearts.

I am thrilled to collaborate with the G5A Cinema House team to present a carefully curated selection of pivotal films, showcasing a remarkable cinematic journey that spans over four decades. From the analog era of 1983 to the digital age, and from traditional tales of marriage to modern narratives of live-in relationships, this cinematic odyssey has continued to evolve, pushing boundaries and challenging conventions.”

Screening Schedule:

Friday, January, 24
6:00 PM | #OpeningRemarksvideobyManiRatnam
6:15 PM | #Nayakan

Saturday, January, 25
11:00 AM | #Bombay
2:30 PM | #Raavan
6:00 PM | #ManiRatnamOpenForum
7:30 PM | #KannathilMuthamittal

Sunday, January, 26
11:00 AM | #KaatruVeliyidai
2:30 PM | #Alaipayuthe
6:30 PM | #InConversation
7:30 PM | #Iruvar

Each screening features exclusive discussions with the cinematographers who helped shape these cinematic masterpieces. The retrospective will be held at G5A’s Cinema House, continuing its monthly series dedicated to showcasing independent and world cinema.

Location: G5A Warehouse, Mahalaxmi.

*About Cinema House*

Cinema House, a collective film viewing series, creates opportunities to celebrate independent films. Every month, our black box theatre transforms into a single-screen theatre dedicated to independent, regional, and contemporary world cinema accompanied by conversations with cast, crew, and audiences.

*About G5A Warehouse*

Home for Experimental and Independent Arts Practice
At G5A, we believe that art and culture have the power to catalyze change for the better – by challenging people to think critically, creatively, and courageously. Through a series of diverse programs and projects, we are committed to nurturing a vibrant, safe, and inclusive platform that encourages the creative and just – in thought and expression.

In doing so, our endeavor is to enrich people’s lives, rebuild resilient and responsible communities, and strengthen the cultural fabric of our community and city.

By Keerti Kadam

The post Retrospective of Mani Ratnam Films at G5A! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Addressing the challenge of portraying such a layered character, Ira shared, “Many have wondered how someone like me, could convincingly play Fatima Jinnah. But as an actor, it’s a dream to transform and bring a character to life. I don’t shy away from looking a certain way on screen if it serves the story. The wig and discussions about prosthetics helped, but my focus was on absorbing her through the limited footage, books, and archival material available fto do justice to her legacy.”

Fatima Jinnah was not only a pivotal figure in her brother’s life but also a beacon of strength during Pakistan’s independence movement. Ira emphasized the importance of honoring her life’s work and spirit, saying, “Her relationship with her brother was the cornerstone of her life, and through this story, we’ve tried to capture her love for her people and the difficult situation they were in. Women like her, often standing behind prominent men in history, are frequently overlooked. I’m grateful the writers chose to give her story the spotlight it deserves.”

Ira also reflected on the creative freedom and challenges of portraying a historical figure with limited representation in popular culture. “There hasn’t been much about Fatima Jinnah in films or shows over the years. In Pakistan, a recent series had three actresses play her at different stages of life, but it’s largely been an open canvas. I love playing historical characters because it’s about finding their essence through research and imagination.”

Created and directed by #NikkhilAdvani, the series delves into the 1947 partition of India and is streaming on Sony LIV

By Keerti Kadam

The post Ira Dubey Plays an Older Woman in ‘Freedom at Midnight’! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

The post John Abraham’s Vedaa opens with ₹6.75 cr net! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Circle your calendars for this action-packed spectacle! July 12th marks the explosive debut of Nikkhil Advani’s #Vedaa, starring John Abraham and Sharvari, only in theatres.

Get ready for this adrenaline packed thriller! Unleashing the powerhouse duo of John Abraham and Sharvari in this Nikkhil Advani’s action thriller #Vedaa, releasing in theatres only on July 12th.

The post Get ready for a riveting experience, Vedaa, starring John Abraham and Sharvari to release on July 12th! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Prime Video unveiled the trailer of the upcoming Amazon Original series, Adhura. The series marks Prime Video’s foray into the Hindi horror genre. Produced by Nikkhil Advani’s Emmay Entertainment and directed by Ananya Banerjee and Gauravv K Chawla, the series features Ishwak Singh, Poojan Chhabra, Rijul Ray, Zoa Morani, Sahil Salathia, and Aru Krishansh Verma as high school friends alongside Rasika Dugal, Shrenik Arora and Rahul Dev playing pivotal roles. Prime members across 240+ countries and territories worldwide can stream Adhura starting 7th July. Adhura is the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just ₹1499/ year.

The trailer of Adhura takes us on a chilling journey revolving around a prestigious boarding school in Ooty, set in two timelines – 2022 and 2007. Secrets, disappearances, and eerie occurrences connect a guilt-ridden alumnus Adhiraj (Ishwak Singh)and a troubled student Vedant (Shrenik Arora), blurring the lines between the past and present. As the shocking truth threatens to unravel, the batch of 2007 is forced to confront their inner demons, as the school’s core is threatened, forever changing the lives of those involved.

“Stepping into the shoes of Adhiraj in Adhura has been intense. The series masterfully combines the elements of supernatural and disrubia and has a vivid tapestry of emotions that makes the storytelling very poignant” shared Ishwak Singh. “The audience will experience a horror story that’s one of a kind in that it delves deep into the world of supernatural and also into the complexities of human mind. It is very direct at the same time symbolic, which is what makes it an immersive watch.”

https://youtu.be/rIPnNOeQrs4

“As an actor, I found it extremely interesting to explore the life of a person who is seemingly in complete control… only to realise, as the story unfolds, that no one is free from their inner demons. That’s why I was thrilled that a character like Supriya came my way,” said Rasika Dugal “As a student counsellor in a boarding school, Supriya has a complex and captivating journey in which she finds herself torn between her need to nurture and a terrifying past that she cannot seem to leave behind. Adhura explores the delicate balance between human compassion and the unknown forces that lurk within. I’m glad to be back on Prime Video with a new genre and I am hoping audiences will resonate with the humanness of this story while enjoying the spookiness if it all.”

Adhura is a part of Prime Video’s Prime Day 2023 line-up that includes highly-anticipated original series and blockbuster movies across languages, some of which are already available on the service. Additionally, Prime members get ready to discover joy with big savings, great deals, blockbuster entertainment, new launches from top brands & small and medium businesses, FREE One-Day delivery on eligible items, and much more. Prime Day 2023 is on July 15 & 16.

The post Trailer of the Hindi horror series Adhura, starring Rasika Dugal and Ishwak Singh, released! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

The actors took to the podium in presence of a special audience to announce this year’s program schedule with Taapsee Pannu’s Dobaaraa being the opening night film. Other exciting events lined up apart from the screening of over 120 films are the Independence Day Celebrations, an array of panel discussions amongst other specially curated events.

Abhishek Bachchan said, “I’m finally here in Melbourne and I’m absolutely loving it. I’m looking forward to watching Dobaaraa. My almost entire family has represented India here and I’m very proud of it. I’m looking forward to being part of all the celebrations and I thank the government and Mitu for having me here. It feels great to be given the Leadership in Cinema award”.

Tamannaah commented when asked about the South and Hindi film debate at the festival. She said, “I think this conversation is only unique to India, whenever I travel abroad I never hear people distinguish, they simply call it Indian cinema. And such is the case even here at IFFM. I think what the audiences want is to see pan India films and more of such content is being made and being admired by all”.

The post IFFM 2022 flagged offer by Abhishek Bachchan, Vaani Kapoor, Tamannaah Bhatia, Taapsee Pannu! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

The show based on the book by Dominique Lapierre and Larry Collins, ‘Freedom at Midnight’ is an epic political thriller/drama that highlights several incidents from the year of India’s independence and interconnected stories about crucial events and personalities who played a significant role in writing the country’s history as we know today. With Nikkhil Advani as the show runner, the story has been penned by Abhinandan Gupta, Adwitiya Kareng Das and Gundeep Kaur. .

Danish Khan, Head – Sony Entertainment Television, Sony LIV & StudioNext : “SonyLIV’s constant endeavor has been to bring forth tales of contemporary history that have global relevance. India has many landmark stories that are untold and ‘Freedom at Midnight’ is one such authentic narrative of the country’s struggle and success for independence. The book by Dominique Lapierre and Larry Collins is one of the most notable reads about the event that brings out the unknown facts about the incident and what ensued thereon. We are glad to have StudioNext and Emmay Entertainment coming together for this intriguing series.”

Nikkhil Advani, Producer & Showrunner: “The year 1947 has been etched in India’s history as the year that shaped its fate. A riveting, emotional tale of an incident that altered the course of the nation, ‘Freedom at Midnight’ is an attempt to bring to Indians the whole truth about the events that led us to our freedom – the courage, and the hope instilled in people by the personages who gave us the new India. This is a story every Indian should know, and I feel honoured to be able to tell it along with my partners, Monisha and Madhu, and the team of writers, along with StudioNext. It is even more special for Emmay Entertainment that we get to bring this story to SonyLIV after our successful stint with Rocket Boys. The platform has been at the forefront of narrating the stories of the homeland, and I look forward to associating with them on this project too.

The post Produced by StudioNext and Emmay Entertainment ‘Freedom at Midnight’ is to be presented by SonyLIV! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Madhu Bhojwani explains “Initially we gained hands-on experience in running end to end productions. We soon learnt that the shock absorbers to ensure business continuity despite the possibility of a bad day at the box office could be achieved by building scale. This empowers a commerce-driven approach where financial discipline keeps cash flows in check and ensures we come back to work with our teams Monday to Monday.”

Adds Monisha Advani “Anticipating the advent of the digital economy, we consciously diversified to develop web-based content. Audiences interact with characters and stories through information available at their fingertips to test the veracity and source of what they see. Did this character really exist? Is this fashion label available to me? Did this event really happen in history? These are real time questions that get answered and the more we trigger such interactivity through our stories, the more we engage and retain attention.”

Emmay’s creative lead Nikkhil Advani says quietly “The best is yet to come. We remind ourselves to stay humble and focus on building succession-planning, making all this last beyond us. The company will continue to attract best-in-class and untried talent. Our business decisions will always be audience-led.”

Currently self-funded and held between the three partners, Emmay is in conversations to raise institutional funds through dilution of equity. The intention is to invest in further scale, as well as post-production capabilities which would add another revenue stream to the company.

From DDay, Airlift, Satyameva Jayate, Batla House, Baazaar, The Empire, Mumbai Diaries, Rocket Boys, and more, the road ahead promises to be anything but light-weight lifting.

The post Emmay Entertainment’s Monisha Advani, Madhu Bhojwani, and Nikkhil Advani, celebrate the success of ‘Rocket Boys’! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Also present was the stellar cast of the light-hearted, entertaining series Kaun Banegi Shikharwati along with Directors Gauravv Chawla and Ananya Banerjee.

The post Emmay Entertainment celenmbrates the launch of their much awaited series, ‘Rocket Boys’! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.