The Untitled Mari Selvaraj project is scheduled to commence production early 2024 and is a sports drama, a tale of guts, grit and glory in the life of a young man where the whole world was a Goliath to his David. A story of a man who defied the lines on his hand to achieve what no one thought possible, to choose sport over a gun, peace over violence and life over death.

Superstar actor Chiyan Vikram’s son Dhruv Vikram leads the cast playing the titular role along with Anupama Parameswaran (Premam, Kurup) playing the female lead.

Sameer Nair, Managing Director, Applause Entertainment, “Our collaboration with Neelam Studios signifies an exciting chapter for Applause Entertainment. This partnership, starting with an extraordinary sports drama, underlines our commitment to weaving impactful narratives. Bringing together the brilliance of Pa Ranjith and the talent of Mari Selvaraj, supported by a talented ensemble, lays the foundation for us to carve a significant space in the vibrant world of South Indian cinema.”

Pa Ranjith and Aditi Anand, Neelam Studios – “After the special success of Pariyerum Perumal, Neelam Studios is very excited to be partnering with Mari Selvaraj on this project. We are delighted to be making this journey with Applause Entertainment underscoring our commitment to meaningful cinema and authentic stories.”

Mari Selvaraj, Director- “Pariyerum Perumal, my first film was with Pa Ranjith Anna. That was one major factor why the film reached such strong heights. It was a stepping stone for my next films as well. I’m pumped up and exhilarated to be joining hands with him once again now for my 5th film along with another strong partner – Applause Entertainment. It is with immense joy to say that this film is with Neelam Studios and Aditi Anand. She’s a really good friend and a massive support as she has been following my works closely ever since Pariyerum Perumal and I’m glad to be working alongside her for this project. This film will be a raw sports drama which goes back to the roots of Kabadi and to be working with Dhruv, a strong talented youngster will definitely add up different perspectives to the film. It is with no doubt I say that this film will be an important milestone for all of us.”

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Breaking records and winning hearts, ‘Por Thozhil’ has surpassed expectations, receiving accolades for its compelling storyline, outstanding performances, and impeccable production value. Many have hailed it as one of the ‘finest Tamil thrillers ever made’. Successfully running in theatres even in its 4th week, Por Thozhil is produced by Applause Entertainment in association with E4 Experiments & Eprius Studio.

Applause Entertainment remains committed to delivering captivating stories, and setting new benchmarks for entertainment across genres and formats. With a firm dedication to building a diverse content portfolio across all markets, the studio is poised to create an exciting slate of movies, premium series and documentaries in various languages.

Sameer Nair, Managing Director, Applause Entertainment says, “Through ‘Por Thozhil,’ we’ve not only made a remarkable debut into Tamil cinema, we have also forged invaluable partnerships with an incredibly talented and diverse set of individuals. The overwhelming response from audiences and critics alike validates our commitment to creating exceptional content. Our aim is to further expand our unique hub & spoke model that fosters collaboration and creativity with risk and reward, as we continue to create groundbreaking content that resonates with audiences across markets.”

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India’s premium content studio, Applause Entertainment, is set to make its debut in Tamil cinema with the release of a taut, edge-of-the-seat investigative thriller, ‘Por Thozhil’ in collaboration with E4 Experiments and Eprius Studio. The movie, directed by debutant Vignesh Raja, stars Ashok Selvan and Sarath Kumar in the lead roles, with Nikhila Vimal in a pivotal role.
The makers today released an intriguing title reveal with a chilling animation and haunting musical score, leading to much anticipation. ‘Por Thozhil’ translated as ‘The Art of War’, promises to be an intriguing thriller and is slated to release soon in cinemas.

The content studio has earlier produced several popular series, including ‘Humble Politician Nograj’ (Kannada), ‘Vadham’ (Tamil), ‘Kuruthi Kalam’ (Tamil), and ‘Iru Dhuruvam’ (Tamil). With a strong commitment to building a diverse content slate in all southern markets, Applause Entertainment is focused on creating a range of movies and premium series across different languages.

Applause Entertainment
Applause Entertainment is a leading Content & IP Creation Studio with a focus on premium drama series, movies, documentaries and animation content. A venture of the Aditya Birla Group, led by media veteran Sameer Nair, the studio has produced and released popular series across genres and languages which includes shows like Rudra: The Edge of Darkness, Mithya, Criminal Justice, Scam 1992: The Harshad Mehta Story, Undekhi, Bhaukaal and others that have gone on to win acclaim and applause. Applause’s feature film Zwigato, directed by Nandita Das and starring Kapil Sharma recently released in cinemas worldwide to tremendous critical acclaim. The Rapist, directed by Aparna Sen, recently won the prestigious Kim Jiseok Award at the Busan International Film Festival. Currently in production is also a robust slate of Theatrical and Direct-To-Streaming movies including Sharmajee Ki Beti, Jab Khuli Kitab and more. Applause has partnered with leading platforms like Netflix, Disney+Hotstar, Amazon Prime Video, Sony LIV, MX Player, ZEE5 and Voot Select for its creative output.

Eprius Studio LLP
Eprius Studio LLP. Is a Startup Production Studio. Led by Sandeep Mehra who has proven himself an incredibly inspiring and creative entrepreneur over the past years with Reliance Entertainment and an Investment Banker. Under his leadership, the company has ventured into syndication and content development. Multilingual content production has been prioritized, as have content collaborations with major studios such as Applause Entertainment, E4 Entertainment, to mention a few.
E4 Experiments LLP

The Production company is led by Mukesh Mehta who is in the South film Industry for the last 45 years along with CV Sarathi who have a proven track record for content driven films such as North 24, Kaatham starring Fahadh Fasil, directed by Anil Radhakrishnan, which won the National and State Awards, NAPKCB starring Dulquer Salman, directed by Sameer Thair , GODHA with Tovino Thomas directed by Basil Joseph, Ezra starring Prithviraj Sukumaran directed by Jay Krish in Malayalam and had launched Dhruv Vikram with Aditya Varma in Tamil.

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