The project brings together AI-first creative studio Imagine If and filmmaker Prataya Saha, combining storytelling ambition with cutting-edge technology. What started as an exploration into AI’s creative potential rapidly scaled into a globally recognised benchmark for cinematic storytelling.

Launched with Kaliyug Rising – The Beginning, Imagine If marks the evolution of a viral creative journey into a full-fledged AI-first studio. The project itself grew out of early experimental videos that amassed over 60 million views within weeks — laying the foundation for a studio built on the belief that AI can power stories at a global cinematic scale.

At its core, Kaliyug Rising – The Beginning is driven by a strong creative trio — #PratayaSaha (Writer/Director), Krishna (Founder, Imagine If), and AI artist Ankush Deva — each pushing the boundaries of what AI can achieve in narrative filmmaking, while keeping realism and story at the forefront.

Krishna (Founder, Imagine If), shares, “We didn’t set out to go viral. We set out to understand how far AI could push storytelling. The virality and global recognition came as a byproduct of focusing on quality, realism, and storytelling from day one. With Imagine If, we’re building a studio that doesn’t just use AI, but redefines how films and brand stories are created.”

Prataya Saha (Writer/Director – Kaliyug Rising: The Beginning) adds, “I’ve always believed AI and live-action hybrid filmmaking is the future. With Kaliyug Rising, the story came first — AI simply allowed us to push its scale and ambition further. Collaborating with Imagine If enabled that vision to be executed at a global standard.”

Ankush Deva (AI Artist – Kaliyug Rising) notes, “For me, AI is not just visual output, it’s about building a cinematic language. With Kaliyug Rising, the goal was to push realism to a point where the medium disappears, leaving only the story.”

With a growing slate of AI-led films and brand storytelling projects, and the expansion of the Kaliyug Rising universe already underway, Imagine If is signalling a powerful shift — where AI doesn’t just support storytelling, it helps redefine it at a global scale.

By Keerti Kadam

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