Senior Citizens will now have the opportunity to experience the latest blockbusters on the big screen with their loved ones in a setting that has been carefully designed keeping their special needs in mind. This tailor-made proposition has been developed to value every segment of audience that forms a part of the big screen movie viewing experience.

The special benefits will include seating assistance, serving a complimentary beverage, wheelchair assistance, on-seat food service and allocating aisle seat on priority.

Get ready to experience the magic of Big Screen with your pals and catch up on old times

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The product was launched in the presence of Actor-Producer, Mr. John Abraham at PVR Juhu, Mumbai along with the promotion of his upcoming movie, ‘Satyamev Jayate 2’.
Cinemas have reopened nationally with various states removing restrictions in capacity and others expected to join them soon. The country has also reached a sustained endemic state and audiences have resumed their big screen movie watching experience with the vibrant content pipeline in the offering.

PVR Cinemas becomes the first multiplex in India to install these units at its theatres across the country, further making the cinema experience safe for its patrons beyond the standard safety protocols laid down by the government and its 100% vaccinated staff. The device would be installed in the auditoriums, lobbies and washrooms.

The technology adoption is an extension to the overall gamut of the PVR Cares program that covers enhanced safety measures and procedures for the Post Covid-19 World ensuring the health and well-being of patrons and employees. The Cinema Exhibition Sector is one of the worst hit sectors and amidst the tumult of this unprecedented period, the Company’s priority has been to safeguard the health and well-being of its employees, customers and communities at large while continuing the business operations with responsibility and care. As a category leader, PVR went ahead to ensure that cinemas are safe in every possible way for both guests and staff; and going beyond what was mandated by the government. The safety and hygiene parameter across every touch point in the customer journey right from Box Office, Security, Lobby, Audi, Concession, Rest Room and Exit was addressed in PVR Care. Technology has played a key role in making cinemas safer such as the use of anti-microbial film on most-touched surfaces, use of UV cabinets to sterilize all food packaging, digital transactions enabled via NFC, E-Wallets, paperless movie ticket purchase through QR code entry. Going beyond vaccinating its own employees before PVR reopened its cinemas, it played a humble role in becoming the evangelists for the film fraternity by providing free vaccination at its cinema to the marginalized daily wage workers such as spot-boys, light-men etc registered with the Federation of Western India Cine Employees (FWICE).

Talking about the initiative, Mr. Gautam Dutta, CEO, PVR Ltd., said “As a responsible organization, we are strictly adhering to all health and safety protocols for the wellbeing of our guests and employees. We are pleased to announce an exclusive partnership with UFO Moviez for the installation of UFO-Wolf AirMask in our theatres as part of our new technology adoption initiatives. The revolutionary technology that powers this device stands as a testament to our ethos of placing supreme importance on safety and comfort. Through this initiative, we are confident that we will reassure our patrons on the safe environment that cinema provides to enjoy their favourite movies the way they used to.”

UFO-Wolf AirMask features state-of-the-art technology that eliminates air-borne viruses in enclosed spaces. Its non-chemical negative ION Generation enhances health and vitality providing a 360-degree and 24×7 protection. Non-chemical negative ion generation is found in mountains, waterfalls and beaches. The product can discharge up to 100 trillion negative ions per cm3 / second, which will bind with the surface protein /Spike protein of the coronavirus, or any other harmful viruses and microbes present in the air and neutralize it. Also, it can neutralize 99% of SARS COVID-2 VIRUS within 15 minutes. The Real time indoor Air Sterilization leads to a non-toxic and non-allergic microbial neutralization for the purest air in closed spaces. It allows for usage during shows, ensuring faster turnaround time thereby making it a perfect and long-term solution for the sanitization of huge cinema halls. UFO-Wolf AirMasks are energy efficient, works silently and are not a biohazard. The product has been tested and certified by various bodies for its effectiveness in rupturing the envelope and spike proteins of SARS CoV-2 Virus. These include Dubai Central Lab, SGS Chemical Solutions Laboratories, Envirodesigns Eco Labs. Besides, CE and RoHS Directive of European Parliament affirm the product’s conformity with EU health, safety and environmental protection standards.

Speaking on the partnership, Mr. Kapil Agarwal, Joint Managing Director, UFO Moviez India Ltd., said “Our association with PVR goes back to over a decade when we partnered with them to convert their screens to digital projection. We are delighted to introduce UFO-Wolf AirMask, a revolutionary technology in cinemas across the country through PVR, the leading cinema chain in India. The covid pandemic has resulted in the disruption of the movie watching experience and the biggest challenge for cinema theatres is to regain the confidence of their patrons. Safety protocols such as fumigation and sanitization are just not enough to sterilize these public spaces and there is a need to sterilize the air circulating in these areas. A safe and healthy environment will help patrons to enjoy watching movies without any fear. The efficacy of the product has been tested and certified by reputed government labs”.

UFO Moviez is further associated with Allabout Innovations Pvt Ltd, a technology fostering firm based out of Kochi, for distributing their product to theatres in India on an exclusive basis. As a part of Make-in-India initiative, UFO-Wolf AirMask are designed and manufactured in India and these units will be installed across the country in all PVR screens and upcoming properties.

Providing details on the product, Mr. Sujesh Sugunan, Chairman & CEO, Allabout Innovations Pvt Ltd, said, “Wolf AirMask when placed in a theatre will ensure that the air inside the theatre neutralizes virus, bacteria, dust and odour within no time. The non-toxic and non-allergic microbial neutralizer provides super safe ambience for people of all ages. The product ensures the purest air that one can ever breathe inside confined places and works better with air-conditioning. It is the perfect solution for safeguarding one’s surroundings with India’s first ion based covid solution”.

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The initiative falls under the overall gamut of the PVR Care program that covers enhanced safety measures and procedures for the Post Covid-19 World. This ensures the health and well-being of customers, employees and other stakeholders of the film industry. Being vaccinated is the top most priority and among the key PVR Care initiatives ensuring safety of people belonging to the film fraternity in its return towards normalization and revival.

The first vaccination camp is being organized at PVR Cinemas, Dynamix Mall, Juhu, Mumbai on 19th and 20th July’21 and will be later extended depending upon the response. The registration will be open for walk-ins with on-the-spot registration and free of cost. On-ground assistance for logistics, manpower support, queue management will be provided by the PVR Operation Staff while the medical support including registration process of workers on the Co-win portal and their vaccination is organized by the Nanavati Max Super Speciality Staff.

PVR Ltd associated with Nanavati Max Super Speciality Hospital due to the latter’s vast experience in seamless vaccination drives at over 500 corporate giants and large residential complexes in and around Mumbai. Nanavati Max Super Speciality Hospital is one of Mumbai’s largest vaccinator with over 4 lakh inoculations since May 1.

Commenting on the initiative, Mr. Ajay Bijli, Chairman and Managing Director, PVR Ltd, said, “We appreciate the government’s effort for nationwide vaccination drive and we are extending our resources and play our part to vaccinate the marginalized sections of the film industry. Vaccination is the key for the industry to bounce back and the film fraternity at large. We are all in this together and we want to become the evangelists for the film industry workers and protect their lives. Expanding the drive with free vaccination to the daily wage workers of FWICE is a step in that direction.”

The vaccination drive will be carried out seamlessly in collaboration with the on-ground team thereby maintaining social distancing norms at PVR Cinemas, Dynamix Mall, Juhu and adhering to safety protocols like the use of masks and sanitizers. Given the success, PVR intends to hold similar vaccination camps for entertainment industry members, partners, and retail colleagues and this initiative will be expanded across cinema properties in the coming months.

The post PVR, the first multiplex, to organise free vaccination drive for 5 lakh registered members of FWICE! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.