In a historic cultural outreach initiative, the creative team behind Ramayana is rolling out a massive nationwide school activation campaign starting July 9. The groundbreaking drive aims to bring the core values, spirit, and timeless legacy of India’s most revered epic straight to the younger generation across the country.

Conceptualised as an immersive engagement programme for students, the campaign will span 400+ schools across 18 cities, with an expected reach of 5 lakh+ students. As part of the initiative, children will participate in specially designed activities inspired by the world of Ramayana, including drawing and creative expression exercises, quiz competitions, and interactive discussions that encourage them to engage with the epic alongside their families. Through these activities, the campaign aims to spark conversations between children and parents around the values, stories and cultural legacy of Ramayana. Built around the thought “Hamara Satya. Hamara Itihaas.”, the activation seeks to introduce a new generation to the enduring power of the epic through participation, creativity and storytelling.

The initiative marks a significant step in the larger build-up to Ramayana, the cinematic retelling of the Indian epic being mounted on a global scale by filmmaker #NiteshTiwari and producer #NamitMalhotra. Envisioned as a two-part theatrical event, Ramayana Part One is a landmark big-screen spectacle that seeks to bring one of India’s most revered stories to audiences across the world with scale, emotion and cutting-edge visual storytelling.

Speaking about the school activation campaign, the makers of Ramayana said, “Ramayana has lived on for generations through stories, values and shared memory. With this school outreach initiative, our endeavour is to take that legacy to young minds in an engaging and meaningful way. As we build towards bringing Ramayana to the big screen, we wanted children to experience the epic not just as mythology they have heard of, but as a story of courage, duty, love and righteousness that continues to inspire even today.”

The school campaign is designed to create an early and meaningful touchpoint for students with the world of Ramayana, while also celebrating the epic’s place in India’s cultural fabric. Spanning multiple cities, the initiative is expected to drive widespread participation and build a strong youth connect for the film in the months leading up to its release.

Drawing inspiration from one of the most celebrated epics of all time, Nitesh Tiwari’s Ramayana is set to recreate its timeless emotions and grandeur on a massive cinematic scale. The film features #RanbirKapoor as Lord Ram and #SaiPallavi as Sita, while Rocking Star #Yash takes on the role of Ravana. #SunnyDeol portrays Hanuman, with #RaviDubey stepping into the role of Lakshman.

https://www.instagram.com/stories/iamnamitmalhotra/3937502856638902854?utm_source=ig_story_item_share&igsh=YTZmbXliZnU0aXVp

Directed by Nitesh Tiwari and produced by Namit Malhotra’s Prime Focus Studios in association with 8-time Oscar-winning VFX studio DNEG and Yash’s Monster Mind Creations, the two-part epic will release in IMAX worldwide — Part 1 in Diwali 2026 and Part 2 in Diwali 2027.

About Prime Focus Studios
Prime Focus Studios, founded by filmmaker and producer Namit Malhotra, finances and produces innovative and compelling content across film, TV and gaming for global audiences. Leveraging the DNEG Group’s award-winning global capabilities, including soundstages, production facilities, visual effects, feature animation and more, Prime Focus Studios is a new home to innovative filmmakers and a partner to studios and rights-holders.

About Monster Mind Creations
Founded by Rocking Star Yash, Monster Mind Creations is an independent production house driven by a vision to nurture creative talent and deliver pioneering content that redefines cinematic storytelling. Monster Mind Creations is currently co-producing two event films: Toxic: A Fairy Tale for Grown-Ups in collaboration with KVN Productions, and Ramayana alongside Prime Focus Studios.

By Keerti Kadam

The post Cultivating a Cultural Movement Beyond Film, the Creators of Ramayana Launch a Massive School Outreach Drive Starting July 9: “We Wanted Children to Experience the Epic.” first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Backed by #NamitMalhotra — 8 times Oscar winner and the visionary force behind global blockbusters like Dune, Oppenheimer, and Interstellar. Ramayana is not just a film. It’s a global event rooted in Indian storytelling and powered by world-class collaborators.

From Oscar-winner #HansZimmer (making his Bollywood debut) to A.R. Rahman, from stunt director #GuyNorris (Mad Max: Fury Road) to an international crew of creatives across continents — Ramayana brings together a dream team to reimagine India’s greatest epic for the world stage.

Yesterday July 3, India witnessed an unprecedented rollout in Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Bengaluru, Pune, Ahmedabad, and Kochi — simultaneously unveiling Ramayana: The Introduction. Today, the world will witness its next chapter: Ramayana lights up Times Square, New York — with the film’s first visuals set to take over one of the most iconic digital billboards in the world.

Starring #RanbirKapoor as Lord Ram, #SaiPallavi as Sita, #Yash as Ravana, #SunnyDeol as Hanuman, and #RaviDubey as Lakshman, Ramayana is the biggest Indian cinematic event of all time.

Directed by Nitesh Tiwari, Produced by Namit Malhotra’s Prime Focus Studios and 8- time winning VFX studio DNEG in association with Yash’s Monster Mind Creations; Ramayana is being filmed for IMAX and will release worldwide: Part 1 in Diwali 2026 and Part 2 in Diwali 2027.

By Keerti Kadam

The post ‘Ramayana’ is set to take over Times Square in New York! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

PR is ever-evolving. From print to video, online and social media, everything is coexisting. I feel instant information flow is the order of the day. It’s like fast food culture, but some stability is needed in the way the industry functions.

How do you incorporate social media into your PR strategies, especially with the rise of short-form content like reels and shorts?

PR has to be customized as per the client’s requirements. The client needs to be educated and informed about how the media operates. Actors have a lot of misconceptions about PR. A strategy needs to be customized as per the personality, and it has to be made relevant as per the profile potential and realities.

How do you prepare for and manage a PR crisis?

We first understand the situation, evaluate the pros and cons of the strategy, and then take immediate action through releases. Client has to be constantly updated, guided and explained what is being done and why.

How has the relationship between PR professionals and journalists changed in the last year?

Most of them are fast-paced workers but are multitaskers too. We have to give them leverage and vice versa. The pressure of competition, breaking news, and interviews of A-listers is there all the time. There are some genuine journalists who suffer because of so-called influencer culture. Influencer types do shoshebazi, which ironically is accepted by a lot of actors because of the influencer’s brand value. Everyone wants to give an interview to someone who is impactful on social media, but his or her nature or personality is immaterial. Quick, short-term gains are what many celebs fall for.

What challenges do you face in pitching to traditional media outlets versus digital or social media platforms? What is the most rewarding aspect of working in public relations today?

You surely feel good when your hard work makes a difference in someone’s career. The positive side is managing a wide variety of personalities. You end up increasing your patience and maturity too in the process. Social media is for us, and we are not for social media. There was a time when we used to crave watching the sex appeal of actors on the big screen, say, for example, #UrmilaMatondkar in Rangeela or #ManishaKoirala in 1942: A Love Story, but now some actors are going all out on social media. The novelty factor is missing because of the instant access. No one cares how much is too much. They feel everyone is doing it, so I should do it too.

How do you handle the situation when a loyal client leaves you?

Not one but three clients left us in 2024, and I surely take it in my stride. What can you do when people imagine things and believe only what they want to? I have stopped reacting, and my mindset is that leaving us is their loss, not ours. Who were or are meant to be part of our career journey will stay. True and honest people don’t need to explain or defend themselves unnecessarily all the time. I am a workaholic, and that is inevitably visible in my work, attitude, personality, and way of functioning. Honestly it is their loss totally, as we are the best when it comes to work. It’s not arrogance; it’s just knowing our own worth. Even the best of so-called good people have shown their immature side by getting carried away with rubbish planted about me and proving that they don’t even have common sense, let alone rationalised objectivity. Irony is they believed what was told just because they wanted to or wanted to imagine things out of their own frustrations.

We as a team bring certain positivity and objectivity, and we are very straightforward and not a yes man to pamper a client’s ego. We try to be their friend, philosopher, and guide and educate them and stand for what is right. Whosoever has worked with us has flourished.

Do you have any industry friends?

I don’t have any friends. I don’t believe in friendships. Friendship is an illusion. People say something, imagine something else, and do something else. I don’t fit into any friendship format. I am too obsessed with my work to have time or inclination for any friendships. Everyone is fighting their own battles, and it is foolish to expect from people who don’t even have clarity and consistency in their relationships. Trust is the base of any personal as well as professional relationship. Actors who claim that if they keep someone in their heart, they keep them there forever, are the biggest fakes.

In which industry you don’t find weed-like clients or you don’t feel bitter about certain happenings, but you have to be graceful and mature. One has to let go or overlook so many happenings. I have always believed ‘raat gayi, baat gayi,’ so I have no grievances against anyone. To be affected by people with bad vibes is giving them too much importance. Frankly, we are that PR team that needs to be deserved. People who left us didn’t deserve the best, I guess.

Which are the relationships that have stood the test of time and circumstances?

#ArjunBijlani, #EijazKhan, #ShivinNarang, #SumbulTouqeerKhan, #RajeshKumar, #NiveditaBasu, #AdaaKhan, #DelnaazIrani, #RaviDubey, #SharadMalhotra, #AniruddhDave, #ShivangiVerma, #HimanshuMalhotra, #FlorianHurel and Producer #RajanShahi, #PrateekSharma and #ParthShah, #BinaiferrKohli trust our professionalism and value us. Sense of professionalism and basics of these people are perfect at human level and that reflects in the way they function. We love to go extra mile for all of them as these associations have been long term and they are all very real, honest and are good humans.

What do you have to say about the competition?

Firstly, there is space for everyone, and there is enough work in the industry. Secondly, we mind our own business and are focused on what we have. We are the best and work with the best intentions. We don’t consider anyone our competition. ‘Jo prapt hai paryapt hai’. Like-minded people attract each other. We attract people who are serious about their careers and are good human beings too. We don’t judge anyone and take work by gut feeling. Few mediocre PRs call us old-fashioned PR, gossipy PR, and what not behind our back, and that is why they are behind our back. If we were not the best, why do we have the goodwill and the best reputation and the best clients?

Any suggestions for actors who want to hire you?

Don’t involve your manager or family members in your professional/personal PR. When you have come to the best, trust them with all honesty. If you have come to an expert, trust their expertise. It takes time to build a profile. Durable fame and goodwill is not a two-minute Maggi. Be a good human being and don’t change with popularity or success. The more honest and cooperative you are with your PR team, the better the result will be. We are real people and do and deliver what we say. If you are obsessed with your career or are ambitious then we are the best for you. Please have good relationship with Money. Money is energy. It is to be given with right attitude and love. Spending on PR is investment not expenditure.

What advice would you give to someone who’s just starting a career in PR?

Think twice if you are willing to work 24/7 like an addiction. Focus on yourself and your work. It is your heart that needs to be glamorous, and don’t get fooled by outer glamour or the social media of actors. Actors are as normal as anyone else, but their perception value makes them different.

You are fond of philosophy and shayari. Share a few lines you believe in.

Outside friendships don’t suit everyone, so choose to be your own best friend.

Baduao ka Zbaan se Nikalna Zaroori Toh Nahi, Agar Kissi ki Ruh Tadapti Hai aapki Wajah Se Toh aapka aane wala kal bhi acha nahi hoga!

Kehthe hai jab baat izzat pe aa jaye toh saamne dosti ho ya mohabaat chod deni chhaiye , kehte hai na ek sher hai khud pe waar ke pheke hai aise waise bahut, mera gurroor salamat rahe tere jaise bahut!

Be kind to people even if they are being mean, rude, and selfish to you, because eventually it won’t be between you and them, but between you and supreme power.

As you sow, so will reap. If you leave good people or forget good people who supported you when you were struggling or were nobody or in your hard times, the Universe will ask you for an explanation.

You are known by the company you keep. Who represents you, who you mingle with matters.

If you don’t leave your past in the past, it will destroy your future. Live for what today has to offer, not for what yesterday has taken away

Karma justice happens in this lifetime only gone are the days when you had to wait for the next birth.

Never keep any money due of anyone because if you do, it will happen with you ten times more in this life time only especially when you least expect it..

Be kind to people even if they are being mean, rude, and selfish to you, because eventually it won’t be between you and them, but between you and supreme power.

By Keerti Kadam

The post PR consultant Prashant Golecha says, “We don’t consider anyone our competition”! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Their latest music production, Ve Haaniyaan has received overwhelming love and appreciation from audiences, further solidifying their reputation as influential content creators. Dreamiyata Entertainment, under their stewardship, has also produced the zero-budget films TACIIT and Farradday, along with several other unannounced projects that promise to captivate viewers.

During the interview, Ravi and Sargun candidly discussed the unique challenges and advantages of working together in the same industry. Contrary to what many might assume, they emphasized the positive aspects of their collaboration. “There are no challenges, only advantages,” they said. “You understand and synergize with the world that your partner is a part of. You know the deadlines and pressures, so there is far more empathy and understanding.”

Ravi and Sargun’s journey from actors to producers has been marked by a series of successful projects that showcase their versatility and commitment to quality storytelling. Their collaborative efforts through Dreamiyata Entertainment continue to push boundaries and set new standards in the industry.

By Keerti Kadam

The post Ravi Dubey and Sargun Mehta talk about challenges and advantages of working together in the same industry! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

‘Ve Haaniyaan’, which recently surpassed 100 million views on YouTube, has captivated audiences worldwide, thanks to its catchy tune and mesmerizing visuals. This comes as no surprise especially since the track started trending on social media, inspiring countless fans to create their own reels and tributes as soon as it dropped. The dynamic duo, Ravi and Sargun, not only brought their undeniable chemistry to the screen but also brought this project to life through their production house, Dreamiyata.

‘Ve Haaniyaan’ marks Ravi Dubey and Sargun Mehta’s successful venture into music production. Their extensive experience in the entertainment industry has clearly paid off, allowing them to produce a song that resonates with a global audience. The success of “Ve Haaniyaan” is not just a milestone in terms of views but also a significant achievement for Dreamiyata, showcasing the producers’ ability to create content that both entertains and engages.

Sargun Mehta, a popular figure in Indian cinema and a Punjabi superstar, has consistently enchanted audiences with her performances over the years. Known for her charisma, beauty, and acting prowess, she has become a top choice for music videos, delivering captivating performances time and again. Her role in “Ve Haaniyaan” is yet another feather in her cap, demonstrating her versatility and enduring appeal. As fans continue to celebrate the success of this hit song, it’s clear that Sargun’s star power and production savvy are a winning combination.

By Keerti Kadam

The post ‘Ve Haaniyaan’, featuring Ravi Dubey and Sargun Mehta, hits 100 M+ views! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

For Dubey, embodying these various characters was a deeply satisfying experience. “There is no bigger gift an actor can get than to step in a new pair of shoes, to embody a character and to do justice to it. In this show, I had 11 opportunities to do that,” he said. Playing a con man and master of disguises required not just physical transformations, but also adopting different dialects and body languages to convincingly portray each character.

The inspiration for Dubey’s remarkable transformations can be traced back to his admiration for Kamal Haasan’s performance in Indian. Haasan’s ability to transform into completely different personas using prosthetics left a lasting impression on Dubey. “I recall watching Kamal Haasan’s 1996 movie Indian, where seeing an individual transform into a completely different person using prosthetics got me very excited,” Dubey shared.

When the opportunity arose to utilize prosthetics for his role in Matsya Kaand, Dubey couldn’t have been happier. However, he confessed that the process was far from easy. Each transformation demanded extensive makeup sessions, patience, and a commitment to authenticity. Despite the challenges, Dubey embraced the opportunity with enthusiasm and dedication, delivering a performance that has captivated audiences.

Dubey’s efforts have paid off, as his portrayal in Matsya Kaand has been widely praised. His ability to convincingly inhabit such a diverse range of characters showcases not only his acting skills but also his willingness to push the boundaries of his craft. Just as Kamal Haasan left an indelible mark with his performance in Indian, Ravi Dubey is leaving his own mark with Matsya Kaand.

The post Ravi Dubey plays 11 different characters for ‘Matsya Kaand’! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

The look showcases the actor in the form of an old man with a salty-looking beard and visible wrinkles on his face. It is more of a collage where we can all see Ravi in his most dashing avatar, donning a tux with all-done hair. Neitizens are admiring and applauding the transformation in his look, and we could not agree more! It is indeed a double dhamaaka for all the Ravi Dubey fans! The caption written by Ravi is what will again crack you up.

https://www.instagram.com/p/C7BlxnnopF6/?igsh=MWQ1YW1jaTVkZDN0Zw%3D%3D

He wrote,” Choose a man that can be both… and more.” We surely want a man in our lives like Ravi, who can nail both looks, knows how to channel love to their spouse, and never leaves a moment to show that.

Recently, Ravi Dubey and Sargun Mehta released their Punjabi filmJatt Nuu Chudail Takri’ under Dreamiyata Entertainment, with Gippy Grewal and Sargun in the lead. The netizens are excited for Ravi’s upcoming projects to be announced soon.

The post Neitizens are admiring and applauding Ravi Dubey’s look! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Recently, Ravi Dubey in an interview praised Sargun Mehta. The actor said , “She is my hero, because I don’t think I can be a human like her. She is the best professional I have ever seen.The way she is handling and creating value at every level. She is fantastic daughter.She is a fantastic sister. She is fantastic daughter in law, She is fabulous producer, she is a fabulous, fabulous actor. She is fabulous writer, fabulous storyteller and she is wonderful wife.”

He continued saying, “You know so there is actually nothing. I mean how can I actually zero it down to one thing when I actually everything she has is my what I aspire is to be and I remember what I told her at that time, will you give me chance to get old with you, by then we felt that we were deeply integrated with each other, we think like each other, we talk like each other, we act like each other. Whenever one of us falls another one is waiting with the hand.”

https://www.instagram.com/reel/C6G-yl5o4Fu/?igsh=ZzZ2OGNsMmRzb3Rl

Both Ravi Dubey and Sargun Mehta never keep themselves away from praising each other. The duo has set a major couple goals and also shares deep respect and love for each other.

Moreover, recently, Ravi Dubey & Sargun Mehta released their Punjabi film‘Jatt Nuu Chudail Takri’ under Dreamiyata Entertainmentwith Gippy Grewal and Sargun in the lead.

The post Ravi Dubey is in awe of his wife, says, “She is my hero”! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

The show has been loved for its twists and turns, impeccable storylines, and brilliant performances. Initially, the show was led by actors Priyanka Chahar Choudhary, Isha Malviya, Ankit Gupta, Twinkle Arora, and Hitesh Bharadwaj. Now, it has successfully undergone a time leap, and stars Alisha Parveen Khan, Anuraj Chahal, and Aditi Bhagat.

“Sargun and I feel truly blessed when we see how our first show, under our production, has received so much love. Udaariyaan, at every stage, has made us so proud. We are grateful to each and every cast member, as well as each and every member of the unit who has contributed to the show’s success. I am also thankful to the audience for loving the show, and watching it so ardently,” says an elated Ravi.

The big milestone is being celebrated with a special cake cutting ceremony on the sets of the show.

The post Team ‘Udaariyaan’ celebrates the completion of 1000 episodes! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

While many B-town celebrities are being featured in music videos, Khatija Iqbal’s new music video ‘Yaaron Rab Se Dua Karo’ is releasing soon. The actress seems to be delighted and all excited for her big release, she says, “Shooting for Yaaro Rab Se Dua Karo was adventurous, almost like a movie, many last-minute changes and obstacles were faced during the shoot because of the weather and the sudden lockdown announcement.”

She even opened up about her experience with Tseries, she says “Working with the T-series team was very professional and they ensured a safe shooting environment. I am very happy to be associated with such a great team like T-series. My director Ashish panda sir & team worked very hard and my co-actor Gaurav and singer Akhil Sachdeva were amazing. We had a lot of fun!”. Khatija Iqbal further added by explaining about the shoot and song, she says, “Yaaro Rab Se Dua Karo is a triangle love story coming up on 29th June, I am super duper excited for this. We shot at a Brilliant location like Mussoorie. it was an adventurous road-trip kind of shoot. Looking forward to many collaborations with T-series further.”

Finally it’s here…. #YaaronRabSeDuaKaro fills you with the feeling of melancholy! Releasing on 29th June, 2021. Stay Tuned. #tseries @tseries.official #BhushanKumar @sachdevaakhilnasha @houseofgaurav @meetbrosofficial @therashmivirag @ashishforf

Finally it’s here…. #YaaronRabSeDuaKaro fills you with the feeling of melancholy! Releasing on 29th June, 2021. Stay Tuned. #tseries @tseries.official #BhushanKumar @sachdevaakhilnasha @houseofgaurav @meetbrosofficial @therashmivirag @ashishforf By khatija.iq K H A T I J A shared a photo on Instagram: “Finally it’s here…. � #YaaronRabSeDuaKaro fills you with the feeling of melancholy! Releasing on…” • See 221 photos and videos on their profile.

On the work front, Khatija Iqbal is going to be a part of the famous show ‘Inside Edge Season 3’ on Amazon Prime. The actress will also be seen as a lead debutant in the film which will be releasing this year and the announcements shall be made soon.

Khatija Iqbal looks all excited about her project and hopes to garner a good response.

The post Caribbean Island beauty Khatija Iqbal features in T series’ ‘Yaaro Rab Se Dua Karo’! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.