Celebrating the spirit of ‘Living it Large’, Seagram’s Royal Stag presents the second edition of Royal Stag BoomBox, a one-of-its-kind musical festival where the best-loved melodies of Bollywood meet the pulsating beats of hip-hop. In an exclusive preview in Mumbai on 07th February 2024, the brand unveiled what’s in store at the second edition of Royal Stag BoomBox.

For many years, music has been a key consumer engagement pillar for the brand. Royal Stag BoomBox audaciously brings together two distinct genres of the music industry, the melody of Bollywood and the gully vibe of Hip-Hop, to create the original sound of today’s generation, the Generation Large. This is a tribe that tends to make rather than follow trends; a tribe that is in constant search of soul-touching experiences. Royal Stag BoomBox intends to stir the imagination of this generation, blending music they have inherited, Bollywood scores, with the genre that speaks to them, Hip Hop.

This cultural movement manifests itself in two unique, engaging formats:
• The On-ground format: this format will travel to four of India’s biggest youth hubs – Bhubaneswar, Indore, Jaipur and Pune, offering marquee musical performances with interactive Phygital activations like insta-live sessions, art showcases, AR/VR installations, AI-based engagement, selfie-booths and more. Last year, the festival witnessed a footfall of over 50K across multiple cities generating 180 Mn+ digital views & 13 Mn+ social interactions.

• The In-studio format: a unique musical concept featuring three original Melody x Hip Hop music tracks that will be released as singles and videos across platforms. The 4 original songs from season 1, Pehle Jaisi Baat Nahi Ft. Dino James X Jasleen Royal, Hoodie Ft. Bali X Nikhita Gandhi, Mohabbat Ft. Amit Trivedi X SlowCheeta and Imtihaan Ft. EPR X Neeti Mohan garnered close to 70 Mn+ views across multiple OTT & audio platforms.

Kartik Mohindra, CMO, Pernod Ricard India said, “Music and live experiences bring people together and are natural enablers of conviviality. Royal Stag continues to celebrate music as its key youth passion pillar. Carrying forward the brand’s ‘Live It Large’ ethos and youth connect; we are excited for the launch of the second edition of Royal Stag BoomBox. The kind of response and engagement we received for the festival last year was truly overwhelming. This year, the platform is set to elevate the experience by blending the melodies of Bollywood with the pulsating beats of Hip-hop, along with art and cultural experiences, truly exemplifying the brand philosophy of living it large.”

Speaking about the second edition of Royal Stag BoomBox, Ajay Gupte, CEO-South Asia, Wavemaker said, “Wavemaker is thrilled to continue to be a part of the journey of Royal Stag BoomBox. More than just a musical festival, it represents a cultural movement embracing the ‘Living It Large’ spirit of the brand. Royal Stag BoomBox guarantees an unforgettable blend of swag, emotion, and the vibrant synergy between Bollywood and hip-hop. The beats of this generation will resonate loudly, and we are confident that the second edition will be another massive hit, just like the last one”.

Commenting on the association, Preeti Nayyar, Senior Vice President – New Business Development & Brand Partnerships, Universal Music Group, said, “As we launch the second season of Royal Stag BoomBox, UMGB (Universal Music Group for Brands) is thrilled and honoured to collaborate with Royal Stag for Royal Stag BoomBox, in partnership with GroupM – WAVEMAKER. As UMG for Brands, we are dedicated to shaping culture through music, artists, and experiences uniquely crafted for our partners. With this musical odyssey, our goal is to deliver a ground-breaking fusion of ‘Melody meets Hip-Hop’ featuring live festivals and original music, creating a unique experience for the fans.”

Singer-songwriter Armaan Malik said, “Music transcends all boundaries and brings people together. I am overjoyed to be a part of Royal Stag BoomBox for the second year in a row.”

Excited about the association, rapper Badshah shared, “I look forward to a stellar association with Royal Stag BoomBox once again and can’t wait to perform for all my lovely fans in Bhubaneswar and Jaipur next month.”

Singer Neeti Mohan shared, “I am so excited to be collaborating with Royal Stag BoomBox for another edition! We created some beautiful memories last year and I hope the musical experience is going to be even more special this year.”

Singer Nikhita Gandhi added, “I had a lot of fun being a part of the first edition of Royal Stag BoomBox and I am delighted to be a part of this unique platform once again. I am excited to perform in Indore and Pune this year.”

Rapper Dee MC mentioned, “Royal Stag BoomBox has carved a niche for itself among lovers of Hip-hop and Bollywood music. I am elated to be associated with the platform for its second edition. Looking forward to creating the Original Sound of Generation Large.”

Artist Ikka expressed, “It’s really cool when people come together to explore new genres of music. And Royal Stag BoomBox is the perfect platform for that. I am delighted to be a part of the music festival this year, can’t wait to make new sounds for the Generation Large.”

Actor and DJ Ali Merchant said, “Royal Stag BoomBox is back with a bang with new Hip-Hop X Bollywood collabs! I am really looking forward to the experience.”

The post Second edition of ‘Royal Stag BoomBox’ announced! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

In 2016, Royal Stag Barrel Select Large Short Films presented the critically acclaimed short film, Chutney for which the powerhouse actor Tisca Chopra had turned producer and writer. Her second collaboration with the platform Churri (2017) also did exceptionally well. Rubaru is the actor’s third collaboration with the platform. The critically acclaimed actor turns director to tell the story of a Bollywood actress struggling to retain her confidence and remain relevant in a business obsessed with youth and beauty.

Royal Stag Barrel Select Large Short Films, ‘the’ destination for powerful short films presents the enigmatic actor Tisca Chopra’s directorial debut short film, Rubaru. The story follows Radha Malhotra played by Tisca Chopra, once a celebrated A-list actress, struggling to remain rational while preparing to make a comeback with a theatre production directed by Aditya Srivastava, played by Emmy award nominated, Arjun Mathur.

Talking about Rubaru, Tisca Chopra says, “As a first time director, it was important to me that I told a story that meant a lot to me. Rubaru is not just the story of an actor Radha Malhotra, or just a representation of the film industry, it is the story of any professional in any business because every professional has found themselves being nudged out of the frame as they get older. I wanted to showcase how one’s career can begin to wane with age in the beauty and youth obsessed world and how an actress faced with this predicament is able to find her confidence back, and at what cost.”

The film has seen an exceptional team of artists and technicians coming together. Sirsha Ray is the Director of Photography, National Film Award winner Bishwadeep Chatterjee is the sound designer, Vikram Singh has done the production design. Shot over four days at Sophia Bhabha auditorium and R City mall in Mumbai, it took three months to finish writing the script of Rubaru.

Royal Stag Barrel Select Large Short Films is one of the most influential and celebrated platforms for short films in India. Since its inception the platform has released some of the most prodigious and award winning short films with renowned artists and directors from the industry which truly reflect originality and creativity. With slew of powerful films, Royal Stag Barrel Select Large Short Films is the perfect stage that provides a canvas for directors and actors to tell compelling stories within 15-20 minutes. Through its powerful content, the platform has successfully built a loyal community of short film movie buffs.

The post Tisca Chopra’s directorial debut ‘Rubaru’ to be presented by Royal Stag Barrel Select Large Short Films first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Royal Stag Barrel Select Large Short Films is one of the most influential and celebrated platforms for short films in India. Since its inception the platform has released some of the most prodigious and award winning short films with renowned artists and directors from the industry which truly reflect originality and creativity. With slew of powerful films, Royal Stag Barrel Select Large Short Films is the perfect stage that provides a canvas for directors and actors to tell compelling stories within 15-20 minutes. Their latest offering is, India’s first film based on professional cuddling, ‘Call Him Eddy’. 

Royal Stag Barrel Select Large Short Films’ “Call him Eddy” brings forth the idea of hiring warmth for company. The film, directed by Sanjeev Vig, Produced by Savera Films. The film delves into the life of Eddy, played by Sanjay Suri, who’s platonic comfort is a bundle of joy for people seeking it, but is often viewed with suspicion by those mistrustful of his intentions. Professional cuddling as a service, which is as simple as ordering a warm cup of latte for many, is still a rare profession and service in many parts of the world.

Riya, played by Eisha Chopra, is a documentary film maker is also doubtful that what Eddy does is anything but a stress buster and decides to visit him. It is this staged encounter that unfolds a seemingly odd profession for the viewers and what goes in the mind of a man who is as easily misunderstood as his is understanding of people’s emotions.

Speaking on the occasion, Sanjay Suri said, “At a time when virtual world impacted human relationships & communication, a script like “Call Him Eddy” was offered to me. For me it was, “love at first read”. I remember telling the director that this film must be made with or without me. Am fortunate that I got to play Eddy. “A hug does more than what many words can do”. I think during such trying times when people could not even see their loved ones, losing them forever, it’s a huge price to  pay only to realize how important a comforting touch can be. Call him Eddy brings out an emotion that emoticons cannot justify.”

Talking about the experience, Eisha Chopra said, “I’ve always felt human touch was one of the most basic needs for a person to thrive, and to even just survive. Even the small moment of affection can heal and release years of baggage. So when Sanjeev offered me this role, I didn’t even need to read the script because it reflected everything that I believed in. And strangely, this year we’ve all had to experience this in a way that we’d never had imagined.”

The cast and crew of the film recently took to their social media profiles with a unique campaign called #WhosYourEddy asking their friends and followers to share pictures of moments where they felt comforted by other people, pets, pillows or even stuffed toys, The campaign is underlines the magic of human touch, warm hugs and a little bit of kindness for when one is feeling low.

The post A film based on professional cuddling, ‘Call Him Eddy’ first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.