Having won hearts the world over with Sangeet Setu, a series of virtual concerts by 18 Indian artists, fans and netizens were bedazzled in the middle of the 21-day lockdown. Aired across various portals, the concert witnessed an enthusiastic audience of over 5.6 crore viewers on the first day and over 6.5 crore viewers on the second day. The concert has been organized and conceptualized by the Indian Singers Rights Association (ISRA) to support PMCares Funds against COVID-19. Supported by Lata Mangeshkar, ISRA’s Sangeet Setu virtual concert with Asha Bhosle, Sudesh Bhosale, Sonu Nigam and others enjoys viewership of over 12 crores which trends across Social Media with reach of over 45 Crore users.

Hosted by superstar Akshay Kumar, Sangeet Setu saw an opening act by the legendary singer Asha Bhosle with her melodious voice winning hearts across the globe. Veteran playback singer Sudesh Bhosale, who was also a part of the Sangeet Setu virtual concert along with Asha Bhosle, S.P. Balasubramanian, Udit Narayan, Kumar Sanu, Hariharan, K.J. Yesudas, Sonu Nigam, Suresh Wadkar, Kailash Kher, Salim Merchant, Shankar Mahadevan, Anup Jalota, Kavita Krishnamurthy, Alka Yagnik, Pankaj Udhas, Shaan and Talat Aziz was available for a comment. “It is always a pleasure to perform for everyone in India on a unified platform. Some of the biggest names of the Indian music industry were roped in,” said Sudesh Bhosale.

On behalf of ISRA, CEO Sanjay Tandon said “ISRA decided that leading Singers of the Country will entertain the masses and try to lighten their stress, strain and depression and I Thank all the Artists who have made themselves available for this National Service. I would also like to thank MPC and XP&D Be.live to have partnered with us in this effort.” Narendra Modi, Honourable Prime Minister of India, expressed his happiness at this initiative when he tweeted, “Excellent gesture! Kudos to the artists for coming together for this. It would be a treat to listen.” After the Day 1 of the enthralling virtual concert, he tweeted, “Seeing such wonderful performances will make you happy. Do watch it tomorrow and the day after if you can.”

More power to ISRA and the Indian music industry who stand united in these trying times.