PR is ever-evolving. From print to video, online and social media, everything is coexisting. I feel instant information flow is the order of the day. It’s like fast food culture, but some stability is needed in the way the industry functions.

How do you incorporate social media into your PR strategies, especially with the rise of short-form content like reels and shorts?

PR has to be customized as per the client’s requirements. The client needs to be educated and informed about how the media operates. Actors have a lot of misconceptions about PR. A strategy needs to be customized as per the personality, and it has to be made relevant as per the profile potential and realities.

How do you prepare for and manage a PR crisis?

We first understand the situation, evaluate the pros and cons of the strategy, and then take immediate action through releases. Client has to be constantly updated, guided and explained what is being done and why.

How has the relationship between PR professionals and journalists changed in the last year?

Most of them are fast-paced workers but are multitaskers too. We have to give them leverage and vice versa. The pressure of competition, breaking news, and interviews of A-listers is there all the time. There are some genuine journalists who suffer because of so-called influencer culture. Influencer types do shoshebazi, which ironically is accepted by a lot of actors because of the influencer’s brand value. Everyone wants to give an interview to someone who is impactful on social media, but his or her nature or personality is immaterial. Quick, short-term gains are what many celebs fall for.

What challenges do you face in pitching to traditional media outlets versus digital or social media platforms? What is the most rewarding aspect of working in public relations today?

You surely feel good when your hard work makes a difference in someone’s career. The positive side is managing a wide variety of personalities. You end up increasing your patience and maturity too in the process. Social media is for us, and we are not for social media. There was a time when we used to crave watching the sex appeal of actors on the big screen, say, for example, #UrmilaMatondkar in Rangeela or #ManishaKoirala in 1942: A Love Story, but now some actors are going all out on social media. The novelty factor is missing because of the instant access. No one cares how much is too much. They feel everyone is doing it, so I should do it too.

How do you handle the situation when a loyal client leaves you?

Not one but three clients left us in 2024, and I surely take it in my stride. What can you do when people imagine things and believe only what they want to? I have stopped reacting, and my mindset is that leaving us is their loss, not ours. Who were or are meant to be part of our career journey will stay. True and honest people don’t need to explain or defend themselves unnecessarily all the time. I am a workaholic, and that is inevitably visible in my work, attitude, personality, and way of functioning. Honestly it is their loss totally, as we are the best when it comes to work. It’s not arrogance; it’s just knowing our own worth. Even the best of so-called good people have shown their immature side by getting carried away with rubbish planted about me and proving that they don’t even have common sense, let alone rationalised objectivity. Irony is they believed what was told just because they wanted to or wanted to imagine things out of their own frustrations.

We as a team bring certain positivity and objectivity, and we are very straightforward and not a yes man to pamper a client’s ego. We try to be their friend, philosopher, and guide and educate them and stand for what is right. Whosoever has worked with us has flourished.

Do you have any industry friends?

I don’t have any friends. I don’t believe in friendships. Friendship is an illusion. People say something, imagine something else, and do something else. I don’t fit into any friendship format. I am too obsessed with my work to have time or inclination for any friendships. Everyone is fighting their own battles, and it is foolish to expect from people who don’t even have clarity and consistency in their relationships. Trust is the base of any personal as well as professional relationship. Actors who claim that if they keep someone in their heart, they keep them there forever, are the biggest fakes.

In which industry you don’t find weed-like clients or you don’t feel bitter about certain happenings, but you have to be graceful and mature. One has to let go or overlook so many happenings. I have always believed ‘raat gayi, baat gayi,’ so I have no grievances against anyone. To be affected by people with bad vibes is giving them too much importance. Frankly, we are that PR team that needs to be deserved. People who left us didn’t deserve the best, I guess.

Which are the relationships that have stood the test of time and circumstances?

#ArjunBijlani, #EijazKhan, #ShivinNarang, #SumbulTouqeerKhan, #RajeshKumar, #NiveditaBasu, #AdaaKhan, #DelnaazIrani, #RaviDubey, #SharadMalhotra, #AniruddhDave, #ShivangiVerma, #HimanshuMalhotra, #FlorianHurel and Producer #RajanShahi, #PrateekSharma and #ParthShah, #BinaiferrKohli trust our professionalism and value us. Sense of professionalism and basics of these people are perfect at human level and that reflects in the way they function. We love to go extra mile for all of them as these associations have been long term and they are all very real, honest and are good humans.

What do you have to say about the competition?

Firstly, there is space for everyone, and there is enough work in the industry. Secondly, we mind our own business and are focused on what we have. We are the best and work with the best intentions. We don’t consider anyone our competition. ‘Jo prapt hai paryapt hai’. Like-minded people attract each other. We attract people who are serious about their careers and are good human beings too. We don’t judge anyone and take work by gut feeling. Few mediocre PRs call us old-fashioned PR, gossipy PR, and what not behind our back, and that is why they are behind our back. If we were not the best, why do we have the goodwill and the best reputation and the best clients?

Any suggestions for actors who want to hire you?

Don’t involve your manager or family members in your professional/personal PR. When you have come to the best, trust them with all honesty. If you have come to an expert, trust their expertise. It takes time to build a profile. Durable fame and goodwill is not a two-minute Maggi. Be a good human being and don’t change with popularity or success. The more honest and cooperative you are with your PR team, the better the result will be. We are real people and do and deliver what we say. If you are obsessed with your career or are ambitious then we are the best for you. Please have good relationship with Money. Money is energy. It is to be given with right attitude and love. Spending on PR is investment not expenditure.

What advice would you give to someone who’s just starting a career in PR?

Think twice if you are willing to work 24/7 like an addiction. Focus on yourself and your work. It is your heart that needs to be glamorous, and don’t get fooled by outer glamour or the social media of actors. Actors are as normal as anyone else, but their perception value makes them different.

You are fond of philosophy and shayari. Share a few lines you believe in.

Outside friendships don’t suit everyone, so choose to be your own best friend.

Baduao ka Zbaan se Nikalna Zaroori Toh Nahi, Agar Kissi ki Ruh Tadapti Hai aapki Wajah Se Toh aapka aane wala kal bhi acha nahi hoga!

Kehthe hai jab baat izzat pe aa jaye toh saamne dosti ho ya mohabaat chod deni chhaiye , kehte hai na ek sher hai khud pe waar ke pheke hai aise waise bahut, mera gurroor salamat rahe tere jaise bahut!

Be kind to people even if they are being mean, rude, and selfish to you, because eventually it won’t be between you and them, but between you and supreme power.

As you sow, so will reap. If you leave good people or forget good people who supported you when you were struggling or were nobody or in your hard times, the Universe will ask you for an explanation.

You are known by the company you keep. Who represents you, who you mingle with matters.

If you don’t leave your past in the past, it will destroy your future. Live for what today has to offer, not for what yesterday has taken away

Karma justice happens in this lifetime only gone are the days when you had to wait for the next birth.

Never keep any money due of anyone because if you do, it will happen with you ten times more in this life time only especially when you least expect it..

Be kind to people even if they are being mean, rude, and selfish to you, because eventually it won’t be between you and them, but between you and supreme power.

By Keerti Kadam

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Drawing from his previous notable works, such as his charismatic performances in film like “Goodbye” starring Amitabh Bacchan and shows like “Aakhri Sach”, “Beyhadh 2” and “Internet Wala Love,” Shivin’s versatility as an actor shines through, leaving an indelible mark on the hearts of viewers. His ability to convey emotions with depth and authenticity adds a unique charm to every role he undertakes.

In Baarish Ke Mausam Mein, Shivin elevates the narrative with his on-screen charisma, creating a memorable visual experience. The music video becomes a canvas for his expressive storytelling, and his collaboration with Priya Banerjee amplifies the magic of the song, making it a captivating visual and auditory delight.

Tere Liye Main – Shivin & Sanchi | Raj Barman, Prateeksha S, Vivek Kar, Kumaar | Zee Music Originals

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Shivin made his OTT debut with the show ‘Aakhri Sach’, starring Tamannaah Bhatia. He said, “The response to ‘Aakhri Sach’ was truly encouraging and accepting. It is crucial that, when venturing into something new, you are accepted, as the later part depends on it. With ‘Aakhri Sach’, I maintained my patience and belief, and after its release, I was confident it would resonate with people.”

“People now approach me, recognising me by my character’s name, showcasing the current impact of OTT platforms,” he shared.

The ‘Internet Wala Love’ actor further said: “Previously, I was known for various characters, but now, it’s predominantly for my latest release, ‘Aakhri Sach’, and I am very happy about it.”

“I am focusing on a few films and OTT projects now. As an actor, I believe in doing good work without specifying a particular role. Whatever role I take on, I ensure to do justice to it, making an impact for people to watch and enjoy. While competition exists, you must believe in yourself, do your best, and believe that you are the best. Therefore, there is no competition for me,” he added.

In the investigative drama ‘Aakhri Sach’, Shivin plays the character of Aman. The show stars Tamannaah as Inspector Anya, Abhishek Banerjee as Bhuvan, Pratik Sehajpal, Danish Iqbal, Nishu Dikshit, Kriti Vij and Sanjeev Chopra. Produced by Nirvikar Films, directed by Robbie Grewal, and written by Saurav Dey, ‘Aakhri Sach’ is streaming on Disney+ Hotstar. Shivin next has a movie ‘Hari Up’ in his kitty.

The post “Always believe that you are the best” advices Shivin Narang! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

“I believe depression is a state of mind and has a lot to do with chemicals present in the body. I have seen a lot of cases, whether it’s urban or rural, people coming from anywhere can be in this state. The problem is that they have never addressed what exactly is happening to them,” he says.

The actor adds that he has seen it happening with someone really close as well. “This happened to a close relative as well. When we found out and showed it to the doctor, it was diagnoses as a case of depression and anxiety. So I don’t believe it has anything to do with where you are from,” he says.

He adds, “It’s more about being aware. Right now, people living in urban areas are aware of it. There are a lot of doctors, campaigns, a lot more accessibility…where as in a rural area, there is still a stigma even in urban it is but rural there is a stigma associated with mental health. However, people are using the word depressed in everything and we need to be more careful about that. This word should not be used lightly,” he says.

The post Shivin Narang opines that the word, ‘depression’, should not be used lightly! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

The actor posted a picture of himself wearing a colourful jacket and a black outfit. He teamed the look with black sneakers, and captioned the picture as, “Spreading colors”.

The picture received numerous likes and comments from his fans in no time. One fan wrote, “Lots of love n love to you shivuuu,” while another one wrote, “Dude ……..ab bs kisi show me aapko dekhne ki ichha hai.”

The promo of the show is out and looks great. Punit J. Pathak and Haarsh Limbachiyaa will be hosting the show and they will give many tasks to the contestants. In the first episode, Shivin will be in one team with Haarsh. Meanwhile, actress Rashami Desai will be with Nishant Bhat.

The post Shivin Narang is ‘spreading colors’ on ‘Entertainment Ki Raat – Housefull’! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

“In the process of finding work, if I lose out on a project, I do not believe in crying ki mujhe ye nahin mila,” says the actor, who was seen in the recent release Goodbye as Rashmika Mandanna’s love interest. In his

Asked if he faced any discrimination auditioning for films and OTT projects, Narang says, “Auditions are to figure whether you’re fitting a part or not. Even Kareena Kapoor auditioned for her part in Laal Singh Chaddha. So, we as artistes, need to understand that while acting, it’s not about who you are, but if you can be a character or not. If you fit the bill, you get the role. It’s that simple,” he asserts.

However, Narang, who recently released the music video Deewana Deewana, adds that getting projects without auditioning also happens but it takes time to reach that stage. “That’s when you have worked with someone and they have the belief that you’re the right choice for a certain role, then you don’t need to go through an audition. So, I don’t think such things should be treated as problems. It’s routine in an actor’s life.”. On being asked about success and fame he says, ” Success is subjective. It is nice to be important but it is more important to be nice” he signs off.

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Shivin also wrote,”I wish I can be just 1% of your hard work, dedication and simplicity in my life as an actor.” He has also mentioned about her co star Rashmika Mandana and written, ”And what I can say for Rashmika Mandana you are amazing full of life and positivity National Crush in true sense.”

Shivin also expressed his gratitude towards his director Vikas Bahl and casting director Mukesh Chhabra. “Goodbyes are never easy specially from this wonderful team. Thank you Vikas Bahl and Mukesh Chhabra for believing in me & making me part of this wonderful journey.”

The post After wrapping up shoot of ‘Goodbye’, Shivin Narang says, “Thank you Vikas Bahl and Mukesh Chhabra for believing in me”! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

A leading portal has reported that It was Prerna’s decision to sign up Shivin for the song, which will have the voice of Ankit Tiwari. Shivin is working in her upcoming film ‘Hari Up’ and Prerna finds very good acting potential in him. Prena also confirmed this and said, “Shivin will do a fabulous job in both – ‘Musafir’ and ‘Hari Up’.

After the shoot is over, Prerna and Shivin plan to fly to Benaras where they will start the first schedule of ‘Hari Up’. “The movie ‘Hari Up’ will also see a song in Ayodhya. Interestingly Shivin has been a popular name in the showbiz and has also featured in many popular music videos titled Sunn Zara, Toota Tara, Fakira and Yaad Piya Ki Aane Lagi.

Shivin Narang’s fans will be thrilled to see him in various projects like this.

The post Shivin Narang to star in Prerna Arora-Aishwaryaa Rajinikanth’s ‘Musafir’! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

The work they did: While Shivin started the year gone by participating in stunt reality show Khatron Ke Khiladi, Aly joined the most controversial reality show Bigg Boss, and exposed himself to the prying cameras set up all around the house. The year 2020 saw Sharad’s playing a baddie on-screen for the first time in his career of almost 16 years.

Their looks: Sharad was seen in an all-new avatar in Naagin 5. The audience has always seen him in a clean-shaven look and he surprised them by sporting a beard for the show, and he looked handsome and sexy as ever. The tall and handsome Aly back-to-back drool-worthy looks in Bigg Boss and Shivin made the audience fall in love with his casual yet classy outfits in his reality show while taking it a notch higher in his music videos. All three of them have sex appeal in their eyes and smile and also in their simplicity and honesty with which they conduct themselves personally and professionally.

Not sticking to the rule book: While many TV actors like to play it safe, these three chose to break the monotony by choosing to not go by the rule book and experiment, be it on reality shows, music videos or TV shows.

The post Find out why Aly Goni, Shivin Narang and Sharad Malhotra, are the most desirable men! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Throwing more light on the song the good-looking Shivin says,” Yes I am a part of this special and beautiful song by Tips in the movie Rosie (saffron chapter) The moment I heard the song, I loved it. The theme and story is so well executed by Prerna Arora the producer of so many acclaimed films. She is the director for this song and she has been fantastic in her work her passion.”

“Prernaa’s level of involvement from rehearsals to actual shoot is really commendable. The look and the concept of this song is unique. Arbaaz Khan Sir is also part of this song and playing a never seen before character. Shooting with Arbaaz Sir was so much fun and I must say he is really kind and supportive. It’s a pleasure to be part of this project.” He ends.

Well, Shivin you are the heartthrob of millions and your fans will surely be excited to see you on the big screen.

The post Shivin Narang resumes shoot of Prerna Arora directorial ‘Rosie Saffron Chapter’! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.