To drive visitation and inspire travel for Singapore, the Singapore Tourism Board (STB) has partnered St+art India Foundation (St+art) to create a large-scale outdoor, art installation titled “Dreams from the Futures”, a cross-culture artistic collaboration between Singapore-based artist Ms Tina Fung and Indian artist Ms Osheen Siva.

Inspired by the concept of Utopia, Dreams from the Futures/ எதிர்காலக்கனவுகள் (Ethirkaalak kanavugal) features the seamless amalgamation of traditional Tamilian and Singaporean elements – such as Peranakan motifs and classic mudras – juxtaposed with futuristic elements like cosmic portraits to showcase inclusivity, coexistence, and a connection between past and future.

This multi-layered installation invites Chennai audiences to imagine new and expansive futures, in line with the theme of SingapoReimagine as visitors can look forward to new, unexpected and innovative experiences in Singapore, alongside enhanced hygiene and safety measures. The installation will be on display for three (3) weeks at Phoenix Market City, Chennai. The latest installation continues the series of cross-cultural artworks that STB and St+art have jointly unveiled at iconic locations like Sassoon Docks, Mumbai, Lodhi Colony, Delhi and Little India, Singapore, all brought to life by the spirit of the vibrant island destination’s brand, Passion Made Possible.

By weaving familiar elements from both cultures with futuristic imagery, the installation aims to reimagine the known and transport us through a journey of possible dreams. The diverse face silhouettes serve as a gateway into the work. As audiences walk through them, they are met by fellow visitors to share a sociable and explorative space. From the entrance onwards, the visitors are encouraged to consider the human connections we make as we cross roads with new cultures and people.

Speaking about the artistic collaboration, Mr. GB Srithar, Regional Director- India, Middle East & South Asia (IMESA), STB, said, “As Singapore reopens its borders cautiously and gradually for international travel, the country is ready to welcome back Indian travellers with renewed experiences and seamless safety standards. Together with St+art India Foundation, our ‘SingapoReimagine’ activation in the beautiful city of Chennai celebrates the Tamilian history and cultural connection between both the countries through the expression of art. Going forward, we aim to elevate the campaign to other parts of the country to bring out the cultural commonalities, and also give a glimpse of the reimagined experience that visitors to Singapore can enjoy.”

Giulia Ambrogi, Curator, St+art India Foundation, said, “I’m delighted to have had the opportunity of collaborating with such talented artists, thanks to the continuous support of The Singapore Tourism Board. Art can be extremely relevant in such difficult times and this installation aims at being a message of hope and of coexistence, looking at the future as something we can all reimagine together beyond borders. The immersive installation works as a crescendo, converging into the well as a final vision and epiphany to start from, in thinking about expansive inclusive futures.”

Talking about the art installation, Singaporean artist, Tina Fung, said, “I wanted to create an environment which parallels desire for experiences that are thought-provoking, fun and immersive. The work is not only social media worthy but most importantly engages, educates and supports the overall narrative and connection.”

Indian artist, Osheen Siva, added, “It has been a joy to work on this project, as it is an extension of the themes that I often like to explore in my own art practice – solidarity, utopia, connection and togetherness. I’ve loved working with Tina and her studio as they beautifully and seamlessly brought our ideas into the colorful, engaging and interactive physical realm.”

Talking about the collaboration, Mr. Sabari Nair, Centre Director of Phoenix Marketcity said, “Phoenix Marketcity has always acknowledged and appreciated all forms of art and has been in the forefront for providing its space to let people experience formative art. Our collaboration with St+Art and the STB for this project will give visitors an opportunity to be a part of interactive and immersive art that will take them on a journey to renew and relive the perfect imaginary world. This art installation designed by Indian and Singaporean artists will give a different perception to every visitor through their three-dimensional setting. We are looking forward for people from in and around the city to come in and visit the installation put up in the mall.”

Along with the art installation, STB and Singapore Airlines will organise a trade networking session on 18 March 2022 to share the latest updates on the India-Singapore Vaccinated Travel Lane (VTL) with the Chennai travel trade, which has now been extended to all points in India. More travellers from India who are fully vaccinated can now visit Singapore using VTL flights. To celebrate Singapore cuisines, a Master Class will also be held at the newly launched Singaporean restaurant “Mr Ong” at Park Hyatt Chennai. This will culminate with a feast of delectable Singaporean cuisines at the restaurant to give invited social media influencers a glimpse of gastronomic experiences awaiting visitors to Singapore.

The post Singapore Tourism Board and Start India Foundation float SingapoReimagine campaign to get visitors to reignite their passion! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Singapore Tourist Board (STB) handles millions of tourists every year. Singapore is home to some of the most unique tourist attractions and widely perceived as a safe, environmentally friendly and multi-faceted destination. From its stunning skyline, scrumptious food, efficient public transport to diverse ecological landscapes and rich heritage, Singapore deserves a spot on everyone’s list of must-visit destinations. With the aim of connecting people to Singapore and igniting their passions to travel, National Geographic, with its immersive and visually appealing style of storytelling will take viewers on an exciting tour of the city through an eight-part series titled – “Reimagine Passion in Singapore”. Starting February 12^th 2021, the films will be exclusively released on National Geographic India’s social media platforms that have reach of over 10 million fans.

These 60-120 second films will take audiences through a journey in Singapore to find diversity and marvel at the right balance in modernity, greenery and culture that will ignite one’s passions in the arts, photography, culinary and urban wildlife. Uniquely shot and edited to appease the digital audiences and fans across National Geographic’s social media platforms, all eight films will give viewers different perspectives on the various activities and experiences in Singapore.

“We offer a special, unfiltered view of our planet, cultures and distinct places through our National Geographic social media platforms for our fans across the country. Singapore, is undoubtedly one of the most spectacular locations in the world and we thought of creating special short, bite-size yet impactful stories and giving our very engaged community of 10 million+ fans, a unique perspective of the city,” said a National Geographic spokesperson

The association with National Geographic India is one of the initiatives undertaken by Singapore Tourism Board to invite the Indian audience to reimagine travel to Singapore as part of its global SingapoReimagine campaign. Over the past few months, Singapore’s tourism sector has been working towards showcasing both resilience and ingenuity to meet the evolving needs of visitors in a Covid-present world and ensure that every aspect of their experience is safe, yet delightful.

With international border restrictions still in place, this is a way to bring the Singapore experience closer to the Indian audience, who appreciate and enjoy Singapore as the destination for both leisure and business travel.

“We are happy to collaborate with National Geographic India, presenting Singapore through their trademark creative, passion-filled lenses. The films, featuring four creative Indian personalities and their takes on the city destination’s charms and offerings, will be entertaining and engaging for viewers. Each short film invites audience to reimagine Singapore and discover the city’s many layers. They will re-spark the desire to travel and enjoy the experiences, when the time is right.” said Mr. G B Srithar, Regional Director, India, Middle East & South Asia (IMESA), Singapore Tourism Board (STB).

National Geographic’s series of eight short films titled ‘Reimagine Passion in Singapore’ will be released on National Geographic India’s Facebook and Instagram platforms starting 12th February 2021. 

The post National Geographic India to promote STB films first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.