How are you associated with Tata Sky?

I have been roped in as the face of Tata Sky’s new service Tata Sky Classic TV which has an interesting bouquet of all the popular and most loved shows from the 80’s and the 90’s. The service will transport viewers into the golden era and offer an ad-free experience at an affordable cost of INR 2/- per day. I have also shot an amazing brand film to promote the same, where my audiences will see me reliving the good old days with my friends where we relish yesteryear shows.

What makes you connect with the classic series so much?

The 80’s and 90’s content has actually shaped and molded the Indian Television industry to what it is today. The quality of content during those times was not only realistic but engaging. The storyline and strong narratives highlighted the nuances of daily life of a commoner, the content was entertaining and had a realistic angle to it. For instance, my show Saans, though was not the most widely accepted theme but was definitely the most relatable one and something the Indian household could not discuss or showcase in the society accepted norms. On the other hand, some of the best sitcoms like Dekh Bhai Dekh, Hum Paanch, filled laughter across every household. TV shows from the ’90s still have massive followings today, and their influence was felt across all of television.

With more OTT content taking center stage, do you think such content will attract audiences to the platform?

I believe all the platforms like OTT, TV and movies have a place and an audience of their own. While the audiences still go back to their television sets, they are very eager to tune in on to the OTT channels and enjoy their choice and preference of content. I believe audiences still enjoy and watch shows like Saans, Fauji, Malgudi Days, Banegi Apni Baat etc that has been gems of yesteryears. The family viewing experience is something that they enjoy and love to watch.

What is your go-to content choice?

As an actor, I enjoy content across genres and platforms. It helps me understand the current industry trends and narratives. But I always prefer classic content as it takes me on a nostalgic ride to my old acting days.

Which are your favorite series on the platform?

I was always a fan of Shriman Shrimati, Fauji and Banegi Apni Baat.

We have seen you evolve as an actor over the years, but which is that one character that stayed in your heart forever?

As you rightly mentioned, I evolved as an actor with each character. Therefore, it gets difficult to put a finger on one character.But if I have to name one my favorite character was Priya from my show Saans and from my recent favorite was my character in Badhai Ho.

Can you please share details of your upcoming projects?

There are few projects lined-up, some of them are Masaba Masaba Season 2, Panchayat Season 2, amongst others. There are few films that are lined up for next year such as Shiv Shatri Balmohar, Gwalior, Goodbye, Oh my dog, amongst others.

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The evergreen and critically acclaimed Neena Gupta has been roped in as the face of the service. The campaign will feature her rekindling the good old days with her set of friends reminiscing the magic of gems like Hum Paanch, Saans, Fauji, Banegi Apni baat and more.

The service will also have an exclusive chat show hosted by the all-time favorite boy next door Vishal Malhotra. Titled‘Roobaroo with Star’, the segment will feature Vishal engagingin a friendly banter with stalwarts like Seema Pahwa, Sudha Chandran, Ashok Saraf, Vandana Pathak, Suchitra Pillai and others, reminiscing about their days of yore and share never-heard-before anecdotes with the subscribers. The service has been powered by Shemaroo Entertainment; it is ad free and available for viewing anytime on the Tata Sky mobile app. Tata Sky Classic TV also becomes the first service to curate and offer all classic content together on television.

Introducing the new service, Pallavi Puri, Chief Commercial and Content Officer, Tata Sky, said, “Tata Sky Classic TV brings back the nostalgia of television from the 80s and 90s with handpicked shows and titles from those decades. This service has been curated in partnership with Shemaroo, who are experts in genres across TV shows & movies and also power Tata Sky Classic Cinema, a popular service that celebrates the richness of vintage Bollywood. Tata Sky has always recognized the appeal of unique and varied content and we believe that Classic TV will bring a whole new facet of entertainment to our viewers and Neena Gupta is the perfect ambassador of this genre and the service.”

Commenting on her association with the service Neena Gupta, the versatile actor added, “Tata Sky has been known to amplify the entertainment quotient for all its subscribers. And this time I will be a part of that excitement. Tata Sky Classic TV will not only bring a bouquet of classic tv shows from the 80’s and 90’s to its viewers but also top it with a relatable brand film that is quirky and fun. I hope the audience love it as much as I did.’’

“Shemaroo has created a strong association with classics, which have the comfort of familiarity, and this has also been indicated by our research that confirms consumers are missing their favourite TV shows of yesteryears. We’re confident that there’s a strong appeal to this service due to the nostalgia factor. We are excited to partner with Tata Sky Classic TV and bolster our longstanding relationship with the brand.” Hiren Gada – CEO, Shemaroo Entertainment Limited said

The service includes some notable shows like Hum Paanch, Saans, Fauji, Banegi Apni Baat, Jeena Isi Ka Naam Hai, Movers & Shakers, Karamchand, Hasratein, Hip Hip Hurray, Zamana Badal Gaya, Raja Aur Rancho, Dard, Akbar The Great, Yug, Upanyas and Mahanagar among others.

Campaign Link: https://www.youtube.com/watch?v=qnO9oCkQXRU

The post #NeenaGupta has been roped in as the face of the ‘Tata Sky Classic TV’ service! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.