Both BabyChakra and The Moms Co will be donating a minimum of Rs 1 Lac to C.R.Y and will be donating an additional Rs 100 for every mention on social media about the event using hashtags BBCXCRY to lend further support.

Mumbai, 14th November 2022: India’s leading parenting platform and DTC brand BabyChakra and The Moms Co, a leading mother and babycare brand came together to celebrate Children’s Day and launch India’s first community meetup series exclusively for moms called ‘MomsTalk’ – a nationwide support group for mothers that brings moms from all walks of life to come together, to inspire each other, have frank open chats on motherhood and beyond and through shared experiences support the next generation of mothers & children.

Each support group meetup will also support a cause dear to the hearts of the community members. The current event was launched to co-incide with Children’s Day and was conducted to support the children of CRY India. The event was co-hosted by both BabyChakra and The Moms Co, in collaboration with India’s largest creator platform, the Good Creator Co and Charity partner C.R.Y.

The event took place at the MyGlamm store in Juhu, Mumbai on 12th November. The ‘MomsTalk’ session featured a stellar panel – Actor, Eco Investor, Goodwill Ambassador UNEP Dia Mirza, TV Actor Nisha Rawal alongside Dr. Tanushree Pandey, Designer Simone Khambatta, Entrepreneur Tejal Bajla and Naiyya Saggi, Co-founder of The Good Glamm Group & Founder & CEO, BabyChakra where they touched upon the phases of motherhood, childhood and the need to support underprivileged children. It was moderated by Barkha Chawla, community manager Parenting Pod at BabyChakra.

At the core of the event was the association with C.R.Y, where BabyChakra and The Moms Co will be donating a minimum of INR 1,00,000 to C.R.Y. Additionally, both parties pledged to donate INR 100 for every mention on social media about the event using hashtag BBCXCRY in honour of Children’s Day.

Commenting on the event, Naiyya Saggi, Co-founder, The Good Glamm Group and Founder & CEO, BabyChakra said, “As mothers, we often find ourselves questioning our choices for ourselves and our children. It is only when we interact with other mothers, we realise that we all are trying to do best for our families and ourselves in the ways we know. We are super excited to share our initiative “MomsTalk’, a supportive space for all mothers to talk about not just the joys of motherhood but also all the attempts to reclaim self, manage the stresses of raising children in today’s world, and address the questions that come along with it. We are marking the launch of #MomsTalk on Children’s Day by continuing our support to the children of C.R.Y and contributing to keeping our children safe, healthy, fed and educated.”

Sukhleen Aneja, CEO of FMCG & Beauty Brands The Good Glamm Group, says, “With our innovative range of products, what we do need is to build communities that resonate with the brand, and that’s where #MomsTalk, a BabyChakra and The Moms Co community initiative , come into the picture. India’s first community meet-up series for moms and having such a strong social purpose will surely help the brands grow holistically. With The Moms Co and BabyChakra, we wish to inspire communities to experience clinically proven toxin-free products for the mum and baby.

Adding to this, Malika Sadani, Founder & CEO, The Moms Co shared, “It is important to feel safe while sharing struggles faced without the fear of being judged. It also helps others when they know that they aren’t the only ones facing similar challenges. Through MomsTalk, we want to establish that we are creating a safe space for all moms. The Moms Co has always been a strong advocate for ‘Love without compromise’, and a safe space to share struggles and triumphs through the journey of motherhood is extremely important to achieve that.”

Kreeanne Rabadi, Regional Director, CRY – West commented, “We are very happy to associate with The Moms Co, BabyChakra and the Good Glamm Group for the important initiative of mothers coming together to support the children of CRY. It is special to see their property MomsTalk, India’s first community meet-up series exclusively for moms, also have such a strong social purpose to it. It is wonderful when startups have such a strong social mission rooted into the work they do and support causes like ours.”

BabyChakra (part of the Good Glamm Group) recently announced its partnership with C.R.Y. where it supports child health, nutrition, education, and safety by giving a part of its proceeds to C.R.Y. Throughout this festive season, a part of every purchase via the BabyChakra App & Website goes to supporting C.R.Y. The Moms Co, through #MomsTalks joins hands in supporting this noble cause and committing to also support CRY through this series of community meetups.

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Sonam resonates with The Moms Co.’s promise of natural, toxin-free and extremely effective products without compromising either on efficacy or safety. With this association, the company will also launch its first-ever TV campaign to promote its skincare products that are natural and come with proof of performance. Actor and soon-to-be-mom Sonam .A. Kapoor was a natural choice for the brand as she is a true believer in making effective and clinically proven skincare choices. Speaking about her association with The Moms Co., Sonam A Kapoor says, “The Moms Co. is a brand that was born out of a mother’s need to find the best products for her baby and is built on the philosophy of creating products that are natural, effective, clinically tested and one that meets global safety standards. I have been using The Moms Co.’s products as part of my daily skincare regime and they have proven extremely effective for me and I look forward to using them for my baby as well.” Commenting on the association with Sonam, Malika Sadani, Founder & CEO, The Moms Co. said, “Over the past 5 years, The Moms Co. has become India’s go-to brand for safe and effective products and is trusted by over 2 million consumers. In this journey, we have found the perfect partner in Sonam A Kapoor. She is known for her conscious and discerning choices in all aspects of life. The synergy between our brand values and what she represents is remarkable. We are delighted to partner with her to make The Moms Co. reach many more homes.” Commenting on this launch Sukhleen Aneja, CEO, Beauty & FMCG Brands at The Good Glamm Group commented “The Moms Co. is the first brand The Good Glamm Group acquired, and to see the brand grow and make such bold moves is really exciting. The Moms Co. is one of our most awarded clinically certified brands within our portfolio. It creates clinically proven products encouraging women to love their skin without compromising. With its new campaign, we would like The Moms co to become the first brand of choice for Mom and Baby backed by products that are gentle yet highly effective.” In October 2021, The Moms Co. was acquired by South Asia’s largest Beauty and Personal Care conglomerate and beauty unicorn The Good Glamm Group with the aim to grow The Moms Co. to an Rs. 500 crore revenue run rate in the next two years. The acquisition was one of the largest DTC transactions to have taken place in India. The partnership between The Good Glamm Group and The Moms Co. developed between the founders on a shared vision of leveraging Content-to-Commerce as a growth engine.

The post The Moms Co. Launches its new national campaign with Sonam.A.Kapoor as brand ambassador! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.