The product was launched in the presence of Actor-Producer, Mr. John Abraham at PVR Juhu, Mumbai along with the promotion of his upcoming movie, ‘Satyamev Jayate 2’.
Cinemas have reopened nationally with various states removing restrictions in capacity and others expected to join them soon. The country has also reached a sustained endemic state and audiences have resumed their big screen movie watching experience with the vibrant content pipeline in the offering.

PVR Cinemas becomes the first multiplex in India to install these units at its theatres across the country, further making the cinema experience safe for its patrons beyond the standard safety protocols laid down by the government and its 100% vaccinated staff. The device would be installed in the auditoriums, lobbies and washrooms.

The technology adoption is an extension to the overall gamut of the PVR Cares program that covers enhanced safety measures and procedures for the Post Covid-19 World ensuring the health and well-being of patrons and employees. The Cinema Exhibition Sector is one of the worst hit sectors and amidst the tumult of this unprecedented period, the Company’s priority has been to safeguard the health and well-being of its employees, customers and communities at large while continuing the business operations with responsibility and care. As a category leader, PVR went ahead to ensure that cinemas are safe in every possible way for both guests and staff; and going beyond what was mandated by the government. The safety and hygiene parameter across every touch point in the customer journey right from Box Office, Security, Lobby, Audi, Concession, Rest Room and Exit was addressed in PVR Care. Technology has played a key role in making cinemas safer such as the use of anti-microbial film on most-touched surfaces, use of UV cabinets to sterilize all food packaging, digital transactions enabled via NFC, E-Wallets, paperless movie ticket purchase through QR code entry. Going beyond vaccinating its own employees before PVR reopened its cinemas, it played a humble role in becoming the evangelists for the film fraternity by providing free vaccination at its cinema to the marginalized daily wage workers such as spot-boys, light-men etc registered with the Federation of Western India Cine Employees (FWICE).

Talking about the initiative, Mr. Gautam Dutta, CEO, PVR Ltd., said “As a responsible organization, we are strictly adhering to all health and safety protocols for the wellbeing of our guests and employees. We are pleased to announce an exclusive partnership with UFO Moviez for the installation of UFO-Wolf AirMask in our theatres as part of our new technology adoption initiatives. The revolutionary technology that powers this device stands as a testament to our ethos of placing supreme importance on safety and comfort. Through this initiative, we are confident that we will reassure our patrons on the safe environment that cinema provides to enjoy their favourite movies the way they used to.”

UFO-Wolf AirMask features state-of-the-art technology that eliminates air-borne viruses in enclosed spaces. Its non-chemical negative ION Generation enhances health and vitality providing a 360-degree and 24×7 protection. Non-chemical negative ion generation is found in mountains, waterfalls and beaches. The product can discharge up to 100 trillion negative ions per cm3 / second, which will bind with the surface protein /Spike protein of the coronavirus, or any other harmful viruses and microbes present in the air and neutralize it. Also, it can neutralize 99% of SARS COVID-2 VIRUS within 15 minutes. The Real time indoor Air Sterilization leads to a non-toxic and non-allergic microbial neutralization for the purest air in closed spaces. It allows for usage during shows, ensuring faster turnaround time thereby making it a perfect and long-term solution for the sanitization of huge cinema halls. UFO-Wolf AirMasks are energy efficient, works silently and are not a biohazard. The product has been tested and certified by various bodies for its effectiveness in rupturing the envelope and spike proteins of SARS CoV-2 Virus. These include Dubai Central Lab, SGS Chemical Solutions Laboratories, Envirodesigns Eco Labs. Besides, CE and RoHS Directive of European Parliament affirm the product’s conformity with EU health, safety and environmental protection standards.

Speaking on the partnership, Mr. Kapil Agarwal, Joint Managing Director, UFO Moviez India Ltd., said “Our association with PVR goes back to over a decade when we partnered with them to convert their screens to digital projection. We are delighted to introduce UFO-Wolf AirMask, a revolutionary technology in cinemas across the country through PVR, the leading cinema chain in India. The covid pandemic has resulted in the disruption of the movie watching experience and the biggest challenge for cinema theatres is to regain the confidence of their patrons. Safety protocols such as fumigation and sanitization are just not enough to sterilize these public spaces and there is a need to sterilize the air circulating in these areas. A safe and healthy environment will help patrons to enjoy watching movies without any fear. The efficacy of the product has been tested and certified by reputed government labs”.

UFO Moviez is further associated with Allabout Innovations Pvt Ltd, a technology fostering firm based out of Kochi, for distributing their product to theatres in India on an exclusive basis. As a part of Make-in-India initiative, UFO-Wolf AirMask are designed and manufactured in India and these units will be installed across the country in all PVR screens and upcoming properties.

Providing details on the product, Mr. Sujesh Sugunan, Chairman & CEO, Allabout Innovations Pvt Ltd, said, “Wolf AirMask when placed in a theatre will ensure that the air inside the theatre neutralizes virus, bacteria, dust and odour within no time. The non-toxic and non-allergic microbial neutralizer provides super safe ambience for people of all ages. The product ensures the purest air that one can ever breathe inside confined places and works better with air-conditioning. It is the perfect solution for safeguarding one’s surroundings with India’s first ion based covid solution”.

The post PVR jointly with UFO Movies introduce ‘UFO-Wolf AirMask’! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

With the festival of lights nearing us, one that has always brought the most awaited movies to the masses, we have one of the biggest films coming to the pan-India audience for their enjoyment.

South superstar Rajinikanth’s upcoming film, Annaatthe has been announced to release during the auspicious days of Diwali this year. And the most delightful part is that the Sun Pictures production is not going to be limited to the Southern market but will also release in theatres across the North India also thanks to none other than UFO Moviez. In the region of North India, UFO will also be releasing the Telugu version of the movie which is titled Peddanna.

The much-awaited film by director Siva will see actresses Nayanthara and Keerthy Suresh sharing screen space with Rajni sir. The music of the film by Imman has also created a lot of buzz among the audience.

UFO Moviez has established itself as one of the foremost film distribution companies in India. Their reach spreads to multiple theatre chains along as they work towards bringing entertainment and joy to the film-loving audience throughout the country.

With the release of Annaatthe, the renowned distribution organisation will be lauded by millions of Rajinikanth fans that reside not only in the South but all over India.

Sharing the big news with the world, a spokesperson from UFO Moviez Ltd., says, “We at UFO Moviez are absolutely delighted with this opportunity that has come our way with Annaatthe to connect with the Indian audience. Our endeavour here has always been to bring the beauty of cinema and the grandeur of the theatre experience to the masses. It is a momentous chance for us to reach the northern regions for a magnum opus like Annaatthe with Sun Pictures and megastar Rajni sir. We hope that this Diwali, we do justice to the superstar’s talent, his millions of admirers and the team of the film.”

Well, it certainly seems like this Diwali is going to be brighter for all of us as we enjoy Rajinikanth’s unique style in the Sun Pictures produced Annaatthe through the vision and effort of UFO Moviez.

The post #Rajinikanth starrer #Annaatthe to reach the North-India audience with #UFOMoviez! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

UFO Moviez and Reliance Entertainment have come forward to release the Mohit Chadda starrer ‘Flight’. A Crazy Boyz Entertainment production, the movie follows the journey of Ranveer Malhotra, who against all the odds, has to face deadly obstacles on a plane in order to survive. Presented by K. Chadda and directed by Suraj Joshi, the spine-chilling action thriller is scheduled to release on March 19th, 2021.

Having joined hands with Reliance Entertainment to distribute the film, UFO Moviez shares, “It’s been our absolute privilege to collaborate with the entire team of ‘Flight’ for the release of the film. Cinema has been one of the most impactful media to entertain the audience after a stressful past-year. We always come forward to support movies that will help the audience unwind from their demanding work-life. We hope this movie brings the audiences’ from all over the country back to theatres and entertains them thoroughly.”

A Crazy Boyz Entertainment production, K.Chadda’s Flight is directed by debutant director Suraj Joshi. Starring Mohit Chadda, Pavan Malhotra, Zakir Hussain, Viveck Vaswani, Shibani Bedi in pivotal roles, the movie is all set to release on March 19th, 2021.

The post UFO Moviez and Reliance Entertainment offering ‘Flight’ to release on March 19th, 2021 first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

As the industry reels in the aftermaths of the pandemic induced lockdown; UFO Moviez with its unique business model ensures that cinema releases receive a significant rise in footfall and gain a wider-reach. With this, the network seeks to further amplify its objective of prompting the revival of the cinema viewing across India. By extending its distribution operations across the length and breadth of the country, it will instill confidence amongst producers and creators. Catering to the diverse audience of India, UFO Moviez is taking regional movies to relevant audiences across the country while bringing popular south Indian dubbed films to the Hindi speaking market.

Mr. Kapil Agarwal, Joint Managing Director, UFO Moviez said, “As theatres are striving to survive amidst the pandemic, big budget movies like “Master” will help pandemic-hit theatres get back on their feet and thrive. We salute the makers of “Master” for their convictions in releasing the film at this crucial juncture and are happy to be a part of this opportunity to help resurrect the cinema industry. Master has the potential to revive the fortunes of the ailing cinema industry and prompt release of big budget films across India.  We intend to aggressively cross promote stars of one region in other regions with a vision of ONE NATION ONE FILM.” 

Kamal Gianchandani, CEO – PVR Pictures said “Master is one of the most keenly awaited films. There is massive excitement around its release across the country. Entire film business would be watching its box office numbers closely. Master’s release is the beginning of film sector’s recovery”

Akshaye Rathi – Director Saroj Screens Pvt Ltd, a leading single screen exhibitor in the CP film circuit said “I’ve personally witnessed the euphoria that Vijay’s films generate in Tamil Nadu & like many others I can’t wait for the audience across north India to experience his charisma on the silver screen! A true-blue mass entertainer like MASTER will provide some oxygen to thousands of single screen cinemas. This film can truly be the turning point that will kickstart the industry’s march towards normalcy”

The post UFO Moviez’s “Master” is widely regarded as the biggest theatrical release in India post-pandemic first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.