While Tipping Point, its digital content brand has delivered Jamtara & She franchises, captivating, surprising and entertaining audiences around the globe, now returning for 3rd seasons. Carrying this legacy forward the Studio is now geared up to bring a new array of movies & series, both for streaming devices and the silver screen. The new line-up spans a wide set of genres, including thrillers, action, drama, comedy, romance, reality and slice of life stories.

Ajit Andhare, COO of Viacom18 Studios, says, “Our mission is focussed on curating a compelling & diverse slate of stories from the most talented creators in various forms, narrative styles and languages that connect with the hearts of the viewers irrespective of the screens they play on”

The new line-up includes India’s first aerial action film, Fighter starring Hrithik Roshan and Deepika Padukone, a family drama, Rocky Rani Ki Prem Kahani starring Ranveer Singh and Alia Bhatt and the sequel of OMG – Oh My God!, OMG – Oh My God 2. In addition to this heavyweights are unique films like Dhak Dhak, a coming of age journey of 4 unlikely women Bikers starring Fatima Shaikh, Ratna Pathak Shah, Dia Mirza and Sanjana Sanghi. An courtroom family drama Shasrty Vs Shastry with Paresh Rawal, Huma Qureshi’s heart-warming Single Salma & an intriguing thriller Suspect Starring Nana Patekar & Meezan Jaffery

In addition to the movies, the slate features Tipping Point’s 10 path-breaking new shows for the streaming world. Starting from Gaanth, a mind-boggling crime thriller set in Delhi that will make you question your sense of reality; Transition, a ground-breaking reality series that follows the journey of a trans woman, Kaalkoot, an investigative drama that hits hard as a social commentary. Boots, Belts & Berets a heart-warming coming-of-age story of academy freshers turning to men in Uniform, Mahim, an adaptation of a Jerry Pinto’s book set in Mumbai and Cheeku, a coming-of-age story, about a young 24-year-old boy from the Tamil Brahmin Iyer community in Mumbai, to name a few.

Besides this fresh slate of movies and shows, Viacom18 Studios Hollywood slate includes the highly-anticipated Mission: Impossible – Dead Reckoning Part One starring Tom Cruise back in action as Ethan Hunt and the seventh installment of the Transformers franchise, Transformers: Rise of The Beasts. Powered by this slate, Viacom18 Studios continues to bring the best of Paramount’s titles to India and its mission to shape the best of Indian stories for the world.

About Tipping Point:
Under the Viacom18 Studios umbrella, Tipping Point – a young digital content brand, creates cutting-edge content for the digital medium. Tipping Point has already made a mark in the universe of OTT content with critically acclaimed shows such as Jamtara, She, Taj Mahal 1989 and Ray along with award winning short films like Teaspoon, On The Road, Aun, Red Velvet, Maya, Bouma, Glitch and more. The studio is back with the second seasons of their hugely popular shows She and Jamtara. Tipping Point is all set to premier 10 path breaking shows in the streaming world this season.

About Viacom18 Studios:
Viacom18 Studios is India’s finest fully integrated motion picture studio that has emerged as a force to reckon with by delivering a stream of critically and commercially successful films. Offering differentiated and meaningful cinema, some of its iconic releases have been Drishyam 2(2022), Laal Singh Chadha (2022), Shabaash Mithu (2022), Andhadhun (2018), Padmaavat (2018), Toilet – Ek Prem Katha (2017), Drishyam (2015), Gabbar is Back (2015), Margarita with a Straw (2015), Manjhi The Mountain Man (2015), Mary Kom (2014), Queen (2014), Bhaag Milkha Bhaag (2013), Madras Café (2013), Special 26 (2013) and Kahaani (2012) to name a few. Viacom18 Studios is also one of the few studios to have successfully ventured into regional films across languages like Telugu , Tamil, Malayalam, Marathi and Punjabi. The Studio has also backed path-breaking and critically acclaimed films like Bombay Talkies, Gangs of Wasseypur I and II, OMG – Oh My God!, Shaitan, Pyaar ka Punchnama and Pyaar Ka Punchnama 2, and Manto amongst others.

The strategic alliance with Paramount Pictures to market and distribute Paramount Pictures line-up in the Indian sub-continent has seen blockbusters like The Mission Impossible Franchise, Top Gun Maverick, Transformers Franchise, Madagascar 3, Hugo, Paranormal Activity, G.I. Joe: Retaliation, Terminator Franchise and XXX: Return of Xander Cage to name a few.

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Watch the film here International Womens Day 2021 | Shabaash Mithu | Mithali Raj, Taapsee Pannu

International Womens Day 2021 | Shabaash Mithu | Mithali Raj, Taapsee Pannu Watch #TaapseePannu and #MithaliRaj come together to share this powerful message on #IWD2021. #ChooseToChallenge #BeatTheBoundaries #ShabaashMithu#ShabaashYo…

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A prolific sportswoman, an inspiring influencer, and a strong advocate of social concerns, tennis icon Sania Mirza dons all these hats with absolute ease. And now, she is set to surprise her audiences in yet another way. Sania will soon be seen on MTV Nishedh Alone Together- a 5-episode mini drama series, carrying messages around the awareness and management of Tuberculosis (TB), especially in times of the COVID-19 pandemic. Supported through an educational grant from Johnson & Johnson Services Inc. and spearheaded by the MTV Staying Alive Foundation and Viacom18, this is a digital only spin-off of MTV Nishedh, the behaviour change communication TV series that premiered in January this year on MTV and Voot. MTV Nishedh Alone Together will start as a weekly miniseries available every Friday from 27th November onwards on MTV India’s and MTV Nishedh’s YouTube, Instagram and Facebook handles.

In her debut appearance in a fiction series, Sania will be playing herself, discussing challenges young people might have faced during lockdown and the need to foster stronger relationships in these trying times. Through her conversations, she will specifically highlight the challenges that have been facing people with TB during these times and underline the importance of seeking proper diagnosis, treatment, support and care. Sania joins the cast with other actors like Priya Chauhan, Syed Raza Ahmed, Himika Bose and Akshay Nalawade, who will also be seen in pivotal roles in the show.

Commenting on her association, Sania Mirza said, “TB continues to be one of the most devastating public health issues in our country. With just under 40% of diagnosed cases occurring in people under the age of 30, there is an urgent need to tackle misconceptions and stigma around it and drive a perception change among young people. MTV Nishedh Alone Together conveys this message in a unique and impactful way. The youth of today is more aware, sensitive, and conscious about issues that plague our country. TB is a continuing menace, and its impact has only worsened through the pandemic. The fight to curb TB is more difficult now than ever and that’s what prompted me to come on board. As someone who is in a place of influence, I hope my presence helps in some way to collectively fight the societal conventions and bring about a positive change.”

A completely shot-at home series, MTV Nishedh Alone Together captures the journey of a young couple, Vicky and Megha, based in Mumbai, who brave it through the professional challenges amidst the lockdown, coupled with concerns around Vicky’s TB treatment in the midst of COVID-19. With this added adversity, will Megha and Vicky be able to stick together? Will Vicky manage to receive the care and social support he needs to combat TB? MTV Nishedh Alone Together has the answer to these questions and much more.

Actor Priya Chauhan said, “MTV Nishedh has given voice to many young people to fight for what is right. Megha has been a challenging yet memorable character for me, for she depicts many aspects of the modern Indian woman. I am glad to bring it back to the audience in MTV Nishedh Alone Together with a sharper focus on TB. What’s more exciting is that we got the support of someone as iconic as Sania Mirza for this one. It has been a delight working with her and we look forward to a successful run.”

Actor Syed Raza Ahmed who plays the role of Vicky commented, “With the first season of MTV Nishedh, we attempted to address an array of issues that typically do not receive the attention they deserve. This extended digital version is a targeted approach to tackle the issue of Tuberculosis in India and how misinformation and taboos continue to make the situation worse. My character showcases the dilemma of a young patient, striving his way through the day to day challenges in both his personal and professional life. I’m happy to be back as Vicky and be a part of MTV Nishedh Alone Together and I hope this edition would be as loved by the audiences as the previous one has.”

Ab Koi Nishedh Nahi, it’s time to #KhulKeBol on TB and its treatment. So, stay tuned to the YouTube, Facebook and Instagram handles of MTV India and MTV Nishedh, for more and catch the episodes, starting every Friday 27thNovember and be a part of this change.

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Talking about the show, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “Our endeavour at Colors has always been to provide our viewers with uninterrupted entertainment – refreshing and exciting content and Bigg Boss has been a testament to this objective year after year. The last 6 months have been unprecedented and it brought along with it unexpected challenges and changes. With ‘Ab Paltega Scene, Kyunki Bigg Boss Dega 2020 Ko Jawab’ as the theme for this season, our aim is to amp up the excitement and ensure viewers forget their worries and are reminded of their normal lives. Adding to the experience, the Bigg Boss fans will get to watch the episodes before television on our premium video-on-demand service Voot Select along with 24 hours exclusive access into the house. I would also like to thank our partners- presenting sponsor Mobile Premier League, powered by sponsors- Dabur Dant Rakshak Ayurvedic Paste & TRESemmé and Associate sponsor- Ching’s for their support and trust in brand Bigg Boss.”

So, what exactly is ‘Ab Paltega Scene’ this year? Laced with uncertainty and ambiguity, 2020 has not been an easy ride, a year that changed the way we led our lives. While most of us have been confined to our homes for more than six months, shopping, movies, and salons have now seemed like a distant dream. So, this year, Bigg Boss 14 will see celebrities from different walks of life come together under one roof and get a chance to live their ‘once upon a time’ normal lives. In a first of its kind addition, Bigg Boss 14 introduces the luxuries of a Salon & Spa, a movie theatre, and a shopping mall for the contestants along with some thrilling and fun-filled tasks to compete against each other. But all this will not come easy to them, they will have to earn it. Adding to the thrill, some of the most loved ex-contestants- Sidharth Shukla, Gauahar Khan, and Hina Khan will also bring a series of surprises for the contestants making this season an epitome of entertainment. Will they enter the house? How will they impact the life of the housemates? Only time will tell.

Talking about the show, host Salman Khan said, “As we get used to the new way of life, I am glad to be back with Bigg Boss to again entertain each and every one of you. A big property like Bigg Boss not only promises non-stop entertainment but also provides job opportunities to hundreds of people- both much needed in the current scenario. While this year we fight together the unprecedented times, we hope to bring some excitement in a rather stressful life. So, don’t leave your homes, sit back and gear up to go on a dhamakedaar journey of action and drama with Bigg Boss.”

Talking about the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “This is a unique season of Bigg Boss – the pandemic has disrupted our daily lives and with Bigg Boss we attempt to bring back some sense of normalcy into our consumers’ lives, to try and truly cater to “ab scene paltega”. With each season of Bigg Boss, we have introduced new and fresh elements and themes to make it more engaging and entertaining for our audiences and this year is no exception. The Bigg Boss house will reimagine a normal scenario that we all have been missing out on with the inclusion of a salon & spa, movie theatre, and shopping mall facilities for the contestants. We broke all viewership records the previous season. So there’s a lot to look forward to. This year too we plan to take our viewers along on a roller coaster ride and the show will have a big twist in the first 14 days and something super exciting will follow. The thrill will multiply as the lineup of contestants and the different characteristics they bring with them will surely become a great family and friend circle conversation. Salman Khan, who has been the most gracious host is back again and we can’t wait for the excitement to unfold.”

Speaking about associating with Bigg Boss, Abhishek Madhavan, Senior Vice President, Growth and Marketing, Mobile Premier League (MPL), said, “Over the years, Bigg Boss has established an outstanding connect with the audiences and has earned itself a massive base of dedicated fans. Our association with the property gives us a great opportunity to reach out to those viewers and engage with them through the show. Just like Bigg Boss, our app also caters to a vast audience base which makes it a perfect fit. As one of India’s biggest skill-based gaming applications in India, it’s an honor for MPL to be associated with one of the biggest reality properties, Bigg Boss and we look forward to a great association.”

Abhishek Rege, CEO, Endemol Shine India, said, “Endemol Shine India has over the years broken multiple records with Bigg Boss! The show has established itself as India’s biggest reality program, one we are extremely proud of. Given the challenges that we have faced this year, we have taken every precaution possible when it comes to the health, safety, and sanitization of the cast and the crew. This season’s contestants will be required to be under quarantine for a period and will be tested before going inside the house. The theme of the show will also reflect in the elements of the house to give the contestants a feeling of normalcy. We look forward to furthering our long partnership with Colors and to yet another exciting new season.”

Focusing on the campaign of the season – ‘Ab paltega scene, kyunki Bigg Boss dega 2020 ko jawab’, the channel plans to go heavy on the digital front. From introducing a microsite featuring a wall of Bigg Boss memes and a UGC music video-based never seen before house reveal, it is going to be a delightful experience for the Bigg Boss fans. Adding to the many firsts will also be Facebook shorts, a new feature by the platform, and Bigg Boss audio tweets which will feature famous Bigg Boss dialogues. Bigg Boss video album will also be launched to capture the journey of the last seasons and take the viewers on a trip down the memory lane.  Additionally, Voice Recognition and Contextual ads will be used across different platforms to drive tune-ins. On the marketing front, high-frequency promotion on news, music, and regional channels will also be carried along with a huge burst of high-frequency promos for Bigg Boss not only on the network but across other channels as well. For OOH promotions, branded sanitizer dispensing units will be placed at residential societies in areas across Mumbai & Delhi NCR. Also, the channel will reach out to the larger Colors online fan base and Colors’ Golden Petal Club members through virtual events.

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Speaking about the show, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, says, “Stories have a powerful way of bringing to light societal outlook and conformity that exist around us. At Colors, our aim is to highlight such issues and present them to our viewers through captivating narratives and inspirational characters. On similar lines, we are excited to present Pinjara Khoobsurti Ka, a concept that is close to our brand ethos. It focuses on Mayura’s journey, a beautiful girl who wants to break free from the proverbial cage of appearance and be admired for who she truly is.”

Set against the backdrop of the beautiful city of Jabalpur, the show will feature Riya Sharma as the gorgeous Mayura who is perennially judged by people around for her enchanting appearance. She is a dreamer, ambitious, and hopes to find a prince charming who will love her not only for her beauty but for her inner self.  On the other hand, for Omkar (played by Saahil Uppal), beauty is passion and he is obsessed with Mayura’s looks. Just when she sets out on a path of self- discovery and to introduce the world to her real self, Omkar enters her life and turns it upside down. Will Mayura be able to break free and follow her dreams? Or will her beauty become a curse for her?

Commenting on the concept of the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 said, “At Colors, we always strive to deliver content that resonates with the audience’s emotions. With Pinjara Khoobsurti Ka, we wish to narrate a story of a woman who is always seen through the lens of beauty while her talents go unrecognized. She feels entrapped by Omkar’s obsession and looks become a curse more than a blessing for her. This heartwarming narrative and intriguing tale of love will definitely strike a strong connect with the viewers.”

Elaborating further, producer Saurabh Tewari, CEO and co-founder, Parin Multimedia, said, “Mayura’s journey of self- liberation will be very dramatic and fraught with several challenges as she looks to find her own space and acceptance among people who have always judged her for her looks and not for her abilities. Along with Mayura, there are other powerful characters on the show that have their journeys and will keep the viewers intrigued and engaged. I am sure that the audience will love these unique characters and will be happy to be a part of their world.”

Riya Sharma, on essaying the character of Mayura, said, “My character as Mayura is something that I have never essayed before. Usually, people are happy when they are naturally gifted with good looks and are appreciated for it. But my character is looking for acceptance and appreciation beyond her physical appearance. It’s a challenging role and I am glad I got a chance to work with Colors who are known to deliver groundbreaking shows over the years. I am extremely excited to begin this new and wonderful journey and I hope that the audience appreciates my work.”

Saahil Uppal, on essaying the character of Omkar, said, “I play Omkar who is a very complex character. He is a powerful, self-made businessman who is obsessed with beauty and I have never seen such a character on Indian television before. Omkar has shades of grey and he is intense and passionate. I am excited to bag this role and I’m doing a lot of training to get in the skin of the character. It is definitely among the most important roles in my career and I plan to deliver a spectacular performance which the audience will come to love.”

 Talking about the show, Gautam Vij who plays the role of Piyush says,“I am returning to television after a year, and I couldn’t have chosen a better show to come back with. I fell in love with my character Piyush the moment I read the script. He is a very positive person who is always looking to help people around him. I also love the concept of the show and the powerful storyline. I am sure the viewers will love me as Piyush because they have never seen me in a similar role. I thank Colors for this opportunity and I am going to make sure that I deliver a stellar performance.

The launch campaign for the show is a reach based plan focused on television across network & non-network channels in all the hindi speaking markets. To generate massive buzz, the campaign will witness a unique ‘Colors Golden Petal Club’ virtual event crafted for Colors ardent fans and will be promoted though its social media handles reaching out to 18 million people. As a part of the digital campaign #Uncaged, the channel will present a beautiful film shot with the show’s protagonist Mayura showcasing her struggles. This will be followed by an influencer engagement wherein they will speak about their #Uncaged stories and everything that makes them truly beautiful. #Uncaged Facebook frame will also be created for people and influencers to use for their profile pictures. All this will be supported by a set of Google banners as non- branded classified styled matrimonial ads which will lead to Colors website drawing a correlation to the show’s concept.

Along with Riya Sharma and Saahil Uppal in the lead roles, the viewers will also see Jaya Bhattacharya, Akanksha Pal, and Uma Basu playing prominent roles in the show. Witness the stirring and heartwarming story of Mayura on Pinjara Khoobsurti Ka from 24th August, every Monday-Friday, 9 pm only on Colors. 

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No one can have enough of adventure, and when its India’s biggest stunt-based reality show, Khatron Ke Khiladi, our Dil always mange more. The action, adventure, and thrill will continue even after the finale with the show’s new edition, RummyCircle.com presents Khatron Ke Khiladi – Made In India, snack partner. Staying true to the country’s ethos to be ‘Vocal for local’, the show for the first time will be shot in home turf- India involving highly skilled local Indian crew. In a deadly combination, the season will be hosted by the ultimate action master Rohit Shetty while the multi-faceted Farah Khan will kickstart the season peaking the entertainment like never before. The desi avatar of the show will be served with a twist of Bollywood and will feature ace ‘Khiladis’ from the previous seasons competing once again and unlocking their biggest fears including the desi boys Karan Wahi and Rithvik Dhanjani, the fun master Harsh Limbachiyaa, the dashing Karan Patel, the drop-dead gorgeous Nia Sharma, the effervescent Jasmin Bhasin, the handsome hunk Aly Goni and the multitalented Jay Bhanushali. Produced by Endemol Shine India, action, drama, adrenaline rush will double up starting 1^st August, Sat-Sun at 9pm only on COLORS. 

Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “At COLORS, we are always looking at ways to expand the scope of entertainment for our viewers. The last season of Khatron Ke Khiladi received immense love from our audience which further motivated us to innovate with the content. Staying true to our promise of providing unlimited variety entertainment, we are elated to announce Khatron Ke Khiladi- Made in India that will feature select contestants from the previous seasons with a desi twist.”

The previous season of Khatron Ke Khiladi surpassed all prior expectations and received immense love from the audience. Be it speedy and thrilling action-packed stunts, adrenaline-fueled underwater escapes, or face-offs with ferocious reptiles, the show stayed true to its promise of Darr Lega Class Dega Trass. With Bollywood and Desiness at its core, the extra dose season will be replete with filmy elements and special zones namely Zulm City, Purani Haveli, Golmaal Zone, Tehkhana, Darwaza-e-Dard, and Villain Ka Adda. The zones will be characteristic in terms of look and experience and the stunts performed in these spaces will be handpicked, designed, and directed by Rohit Shetty. Apart from performing some daredevil stunt, the contestants will also be seen reveling in fun antics with a zing of Desi Tadka and Bollywood flavour. 

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “Khatron Ke Khiladi has always been shot in various countries abroad. However, for the first time, we will be shooting the special edition in India on a grand scale with the Indian crew. As the action continues, the show this time will be complete desi. In the new edition, we will introduce interesting elements, Bollywood flavor, and an eclectic mix of former contestants that will make this edition even more thrilling. It is going to be a double fun with Farah Khan bringing her expertise to fore while hosting the curtain-raiser episodes when Rohit Shetty will be away in Hyderabad and will return to helm the season.”

Farah Khan said, “I have done almost all reality shows in the country, but I never thought I would do Khatron Ke Khiladi. I am thankful to Rohit Shetty for recommending me as he will be away for the first weekend. I am excited to be a part of the show as my father used to make stunt films and I have action in my films too. However, unlike Rohit, I am not daring enough to do my own stunts. But I am looking forward to having a great time and encouraging the contestants to face their phobias.”

Abhishek Rege, CEO, Endemol Shine India said, “Khatron Ke Khiladi has been a combination of thrill and adventure that has been growing as an entertaining proposition for the audience. It only gets bigger and better in terms of production and experience with Khatron Ke Khiladi- Made in India. In a homecoming of sorts, we as a team are excited to work with the Indian crew for the first time for a property this big. We are eager to witness the celebrity contestants face their fears and this season we promise to provide the unexpected in the best way possible.”

Khatron Ke Khiladi continues to create an extraordinary experience for its viewers by showcasing action, drama, and entertainment on a grand scale and this season is no less. The crew will be shooting in India while following strict safety protocols and guidelines as directed by the official bodies. 

Mark your calendar for 100% desi adventure starting Saturday, 1^st August 2020 at 9 pm only on COLORS. 

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All is fair in love and war says the adage. But to what extent one can go to prove their true love? What price can they pay for their love? And what happens when love becomes the biggest gamble of your life? Riddhima’s (played by Helly Shah) path to love is nothing less than a bed of thorns as she must first quench Kabir’s (played by Vishal Vashishtha) thirst for revenge before she unites with him. Mired in deceit and lies, Colors’ romantic thriller Ishq Mein Marjaawa will compel you to change your perception of love. Once again, it will take viewers on the journey of love and revenge through the lives of Riddhima (played by Helly Shah), Kabir (played by Vishal Vashishtha) and Vansh (played by Rahul Sudhir). Produced by Inspire Films, the show airs every Monday to Friday at 7:00 pm only on Colors. 

As the quest for love, power, money, and revenge put Riddhima and Kabir on a tough road, shocking discoveries at every step will turn their lives upside down. An orphan but an extremely compassionate girl who craves for true love, Riddhima falls in love with an enigmatic top cop Kabir who has been on the trail to track down an extremely dangerous white-collared criminal Vansh Raisinghania. Consumed by jealousy and retribution, Kabir does not think twice before putting Riddhima’s life at risk for his motives. He asks her to prove her loyalty towards him by taking a life-threatening decision that finds her in the middle of danger, lies, and conspiracies. Will she place herself squarely in the path of danger and abide by Kabir’s wishes? How will Riddhima find a way out of this maze to reconcile with her true love?

Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “At Colors, we continue to live up to the promise of viewers first and the launch of Ishq Mein Marjaawan is an endeavor in the same direction. Having gone through multiple roadblocks owing to the pandemic, we are delighted to be back with a fresh new story. Romance and thrill are an unbeatable combination as they build a lot of intrigue and keep the audience at the edge of their seats. Ishq Mein Marjaawan is filled with drama, interesting plot twists, great performances and adds variety to our existing programming lineup.”

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “Ishq Mein Marjaawan has been a successful property and we wanted to emulate the success of the show through a new storyline and equally impactful characters. The show promises dynamic characters, thrill, and many hair-raising moments that will make you rethink the definition of love. We are convinced that viewers will once again fall in love with the characters and enjoy every moment of the suspense-filled journey.”

Mamta Y Patnaik, Producer, Inspire Films said, “We are delighted to be back with Colors to present to our viewers a fresh new romantic thriller. The beauty of the show as it is filled with multiple elements like revenge, mystery, heartbreak, deceit, and much more. It will test how far can our central characters Riddhima, Kabir, and Vansh can go for love and in doing so, how their lives will get entangled. The story is high on action and therefore we have roped in a great team to direct high octane stunts that will enhance the entertainment quotient of the show.”

Helly Shah who plays Riddhima said, “A thriller show was always on my bucket list and with Ek Baar Phir… Ishq Mein Marjawan, I am going to strike it off. My character is of a simple orphan girl who is trying to find her footing in Mumbai. Having craved for love and sense of belonging all her life, Riddhima’s sole dream is to find love and marry the person. Completed besotted by Kabir, Riddhima not only starts falling in love with him but also in his trap that changes her life forever. I hope the audiences like what we have to offer and appreciate our efforts.”

Vishal Vashishtha who plays Kabir said, “Ek Baar Phir…Ishq Mein Marjawan is a quintessential love story but with a solid twist. I play the role of a top cop who is on the lookout of Vansh and becomes the bane of Riddhima’s existence. Riddhima is blinded by Kabir’s love and she takes his every spoken word as a command. The vulnerability of each character in the show makes it a lot more exciting.I’m looking forward to the action packed high octane drama this show will deliver.The overall plotline and the chemistry between the characters will definitely resonate strongly with the audience and I am looking forward to it.”

Rrahul Sudhir who plays Vansh Raisinghania said, “Vansh is unlike any character I have ever played before. He is a powerful and smart businessman who lives a life of secrecy and mystery. While playing the role I got to do some amazing stunts like ride a flyboard in Goa and be a part of a high-octane car chase sequence. While there is a lot of action involved, my character also has an emotional side to him. This is a fun role and I am happy to be a part of such an interesting project.”

While the race is on to get back audiences, the launch of Ishq Mein Marjawan is the perfect opportunity to lure them back. Keeping the same in mind, the marketing campaign has been designed to maximize reach through a television plan across network and non-network channels, with genres that have seen an upswing in viewership during the lockdown. Focusing on the theme of  #PyaarKiHadd, Colors will also present a series of fun, interactive activities to engage with the viewers on digital platforms. From creating a puzzle that questions whether there is actually a way out of the love conundrum, to exploring the other side of love with the help of love experts, the channel will delve deep into the subject. An interactive 360 darkroom experience will also be created on Instagram, where viewers can tap on the stories to explore the room and find various hidden symbols that tells them more about the characters. Additionally, a #PyaarKiKeemat love survey will ask India, what they believe is the thin line between what’s right and what’s not in a romantic relationship.

While the show is headlined by Helly Shah, Vishal Vashishtha, Rrahul Sudhir in lead roles, Madhurima Tulli,  Garima Rathore will be also be seen on pivotal roles. Catch the journey of three lives caught in the web of love, Ishq Mein Marjaawan every Mon-Fri at 7 pm only on Colors. 

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Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 said, ” The lockdown has impacted us in a big way and brought our lives to a halt. We all are eagerly waiting for the day when everything gets back to normal and the hope to witness it is unceasing.  The song ‘Hum Honge Kamayab’ echoes all our sentiments right now and instills a sense of positivity. The video is our endeavor to remind the viewers that we are in this together. While we might be going through tough times, the future will be bright  and we will break the chain to come out of it  stronger and braver.

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In an industry first, the channel will give the audience a glimpse into the quarantine life of the actors from its popular shows Choti Sarrdaarni, Shakti Astitva Ehsaas Kii, Naati Pinky Kii Lambi Love story and Pavitra Bhagya. From sharing their experiences, cooking for each other, discussing the current issues, playing virtual antakshari, dancing together, to going on balcony dates, the actors’ lockdown diaries will be aired as snippets during the primetime slot. While Pinky will be seen dancing away the quarantine blues, Heer will be seen checking up on her husband and her veers, and Gills and Dhillon family from Choti Sardaarni will also get together for a video call antakshari. Additionally, with Hum, tum aur Quarantine, Harsh and Bharati through fun gags will give a sneak peek to the audience on their experiences at the time of self-isolation and how the couple is dealing with them together.

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, says, “At Colors, we continuously strive to give our viewers unparalleled entertainment even during the challenging times. To further innovate the experience and engage with the audience, we have devised a format to strengthen the connection with the loyal fans by showcasing the actors’ real selves through small vignettes and gags. Through the videos, actors will engage with the viewers by taking them on a journey of their quarantine lives while highlighting the message of social distancing. We believe that this is our true test to serve our viewers with the best even in indeterminate scenarios.”

Meet your favorite characters up and close every day on COLORS and VOOT! Stay home and stay safe.

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Setting the tone of the day will be a mix of action and comic reality with the reruns of the most popular seasons of Khatron Ke Khiladi and the laughter riot Khatra Khatra Khatra between 10 am to 1 pm. Movies will make the afternoons interesting as the channel will bring forth a great mix of family entertainers from its impressive library. Enabling viewers to offer prayers from their living rooms, Colors introduces a dedicated mythology band daily between 4-6 pm with Mahakali and Ram Siya Ke Luv Kush. The prime time lineup will feature the 5 top shows including Choti Sarrdaarni, Shakti.. Astitva Ke Ehsaas Kii, Barrister Babu, Vidya and Bigg Boss Season 13 between 7-11 pm. Each of these shows will air in one-hour slots giving the viewers a maximum dose of their most favourite programs. Weekends will bring comic relief with the best of Comedy Nights With Kapil, transport you to the fantastical world with Naagin and trigger adrenaline rush with the reruns of the most recent episodes of Khatron Ke Khiladi.

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, says, “Due to the nationwide lockdown, the television landscape is changing quite significantly. We at Colors are constantly and very closely evaluating how the viewership habits are evolving and designing our programming. With no fresh daily or weekly shows being put on air due to limitations, viewers are looking at alternate options for entertainment and non-prime time band has gained momentum. People staying indoors and spending time with the families has boost movie consumption on TV and hence we have consciously added it to the mix along with mythology. Through challenging times, Colors continues to stay connected with its loyal viewers through a carefully curated mix of shows for wholesome entertainment.”

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