As a prelude to this grand celebration on television, Shoppers Stop unveiled its exquisite Wedding Collection at a dazzling event, setting the perfect stage for the upcoming show. Choreographed by Marc Robinson, the fashion showcase brought to life vibrant Haldi and Mehendi attire, elegant engagement ensembles, regal wedding wear, and chic destination wedding styles. The show’s influencer couples Sana Grover & Swadheet Chaturvedi, Harshit Arora & Vanshika Gaba, Rupali Hasija & Vijay Kamble, Dolly Shah & Shubham Chaurasia, and Prashant Kapoor & Manita Ralhan also graced the runway, embodying the essence of modern Indian weddings where tradition meets contemporary elegance.

#AshishSehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd., expressed his excitement about this launch, stating, “Zee has been a pioneer in bringing meaningful and culturally rich entertainment to Indian audiences. Our latest offering, Shaadi Mubarak: Phere Aur Fun Unlimited, is a heartwarming tribute to the spirit of Indian weddings, capturing the beauty of love, family bonds, and traditions that define our culture. Indian weddings are vibrant, larger-than-life affairs, and we wanted to bring the excitement, drama, and humour behind the wedding journey to our audiences in the most authentic way possible. Our collaboration with Shoppers Stop as the title sponsor is a perfect synergy, seamlessly blending entertainment with the latest trends in wedding fashion. I warmly welcome all our sponsors, and I am confident that this platform will offer brands unique opportunities to engage with millions of viewers through innovative integrations.”

#VishnuShankar, Chief Cluster Officer, &TV, Zing, Big Magic, and Anmol, said, “Shaadi Mubarak: Phere Aur Fun Unlimited is not just a reality show—it’s a grand celebration of India’s most cherished tradition. With a captivating mix of comedy, drama, and heartfelt emotions, the show beautifully encapsulates the magic of Indian weddings. Through five unique love stories, each unfolding over two thrilling episodes, we take audiences on an unforgettable journey that begins on Saturday and culminates in a spectacular grand finale on Sunday. Our collaboration with Shoppers Stop elevates this experience, seamlessly merging compelling storytelling with the finest in wedding fashion. Together, we are crafting an immersive spectacle that embodies love, festivity, and timeless elegance at its finest.”

Sharing their excitement, popular influencer couple Harshit Arora and Vanshika Gaba said, “From sharing everyday moments with our followers to now having our real wedding aired on television, this journey has been nothing short of incredible! As content creators, we are used to curating special moments, but this time, the cameras captured our raw emotions, our love, and the magic of our big day in the most authentic way. Our families were thrilled, and our social media community is just as excited to witness this moment with us! A huge thank you to the team behind this show for making it happen. It is a dream come true for any couple!”

#PrashantKapoor and #ManitaRalhan added, “Being influencers means sharing our lives online, but we never thought we would be sharing our wedding on national television! This is a dream we did not even know we had, and it is giving us and our audience an experience like no other. Our followers always ask us for wedding updates, and now they get to witness every heartfelt moment with us. Our families are beyond excited, and this show has made our wedding journey even more magical. A huge thank you to the creators for this incredible opportunity to make our love story eternal!”

#DollyShah and #ShubhamChaurasia shared, “We have always believed in sharing real, relatable content with our audience, but this is something we could have never planned for. It is beyond extraordinary! Seeing our wedding—already a dream for us—turn into a beautifully captured celebration on TV feels surreal. Our followers have been on this journey with us, and now they get to experience the emotions, the traditions, and the magic right alongside us. Our families were overjoyed (and a little star-struck), and we are so thankful to everyone involved in making this an unforgettable milestone in both our personal and digital journey!”

#RupaliHasija and #VijayKamble said, “Social media has always been a big part of our lives, but we never thought we would get to share our most precious moment—our wedding—on such a grand scale! This is giving us a chance to not just celebrate our love with our family but with our entire online community. The response from our followers has been overwhelming as they feel like they are a part of our wedding journey! Our families were emotional and excited to see how everything would unfold on-screen. We are beyond grateful to the show’s creators for making our wedding an experience that will be forever cherished!”

#SanaGrover and #SwadheetChaturvedi expressed, “We never imagined that our wedding, one of the most personal and emotional moments of our lives, would be celebrated on national television. Our families were beyond excited and a little curious about how everything would unfold. A massive thank you to the team for giving us this once-in-a-lifetime opportunity to turn our love story into a beautiful memory for the world to see!”

Witness love, laughter, and larger-than-life weddings with Shaadi Mubarak: Phere Aur Fun Unlimited, premiering March 22 at 7:30 PM, every Saturday – Sunday only on Zee TV and &TV.

By Keerti Kadam

The post Zee TV and &TV’s latest offering, ‘Shaadi Mubarak: Phere Aur Fun Unlimited’! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

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There’s a lot of buzz after Marathi music channel ZEE Vajwa was launched a few days back. ZEE Vajwa will have an immersive visual experience never seen before in the regional music category with a design world inspired by the ‘volume dial’ that aptly brings alive our promise of ‘amplifying every moment’. Each element of the design – colors, characters, music symbols and our sonic identity have been created to ensure a deep seeded connect with the youth while being culturally relevant.

Zee Entertainment Enterprises Limited (ZEEL) has announced its entry into the regional music space with the launch of its Marathi music channel – Zee Vajwa. The network boasts of an undisputed leadership in the Maharashtra market with Zee Marathi, Zee Yuva and Zee Talkies capturing 57% viewership share.

The brand believes in seizing every moment and living life to the fullest. Our purpose is to dial up each moment, thus providing a mono to dolby experience for the Marathi youth because ‘Kshaan Zingaat tar life Zingaat’. This is aptly captured in our tagline “Zee Vajwa, Kshann Gaajwa”. The channel promise will be brought alive through the content offering of 3000+ playlists and a music++ experience for the viewer with many category firsts that amplify moments & create various ’Maahauls’ through the day.

Speaking on the launch, Ashish Sehgal, Chief Growth Officer, ZEEL said, “As an organisation, we have gained in both viewership & revenue due to our diverse portfolio across markets. And, believe in constantly strengthening our product portfolio keeping the customer at the centre thereby adding value to all our stakeholders. Our dominant position across markets echoes our customer-centricity. Our growing viewership and revenue share in Maharashtra is a reflection of our successful journey so far. Our objective has always been to provide holistic surround to our consumer/customer & in Maharashtra, with Zee Vajwa, we see an opportunity for us to not only strengthen our Music cluster but further gain viewership/revenue shares as well. We are excited to dial up the impact for advertisers this festive period.”

Commenting on the much-awaited launch of its first regional music channel, Prathyusha Agarwal, Chief Consumer Officer, ZEEL said, “We win hearts across many Bharats by creating content brands that are deeply rooted in culture. All 4 regional channels that we launched last year broke into the top 3 in their respective categories within their launch month, with Zee Biskope rising to no. 1, and Zee Picchar & Zee Punjabi in the top 2*. We are the undisputed leader in Maharashtra with our GEC and movie channels and the launch of Zee Vajwa will be a celebration of our intrinsic bond with every Maharashtrian family, through music. Music on TV is perceived to play a passive background role in the consumer’s life. But in a country like India, a song becomes a chartbuster when it becomes an integral part of a celebration – such as Ganpati Visarjan, sangeet ceremony, etc. Music becomes an active way to enjoy, express and celebrate, creating an amplified mahaul (ambience). This externalized and shared culture of music is at the core of Zee’s music channel positioning. With Zee Vajwa we promise to dial up every moment for our viewers with a music++ experience, so that they live life to the fullest.”

Vishnu Shankar, Business Cluster Head, &TV and Music cluster, ZEEL said, “We are extremely pleased to announce the launch of our first regional music channel, Zee Vajwa. Besides strengthening our regional portfolio, it is a great opportunity for us at ZEEL to offer content that connects so deeply with our consumers.

Music has always been deeply ingrained in our Indian way of life and its traditions. To be able to offer a platform which allows our viewers to enjoy and connect over music that resonates with their specific culture and values, is deeply gratifying.”

The channel will have a stellar programming line-up which will include 3000+ music playlists created with a strong library of songs. One of the key differentiators would be experiential music slots with several category firsts which will truly amplify the moment for the audiences. The Marathi viewer is extremely proud of their culture and the channel will celebrate it by giving the youth a platform to voice their opinions and be heard. A category first, Zee Vajwa will also have a non-fiction show in the comedy genre.

The logo of Zee Vajwa was unveiled with much fanfare by Marathi film industry stalwarts, Swwapnil Joshi And Siddharth Jadhav during the prestigious Zee Chitra Gaurav Puraskar 2020. Zee Vajwa is set to launch this October.

The post ZEE Vajwa will have an, never seen before, immersive visual experience first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.