The delegation was received by Hans Frankien, Abu Dhabi Film Commissioner and Sanjay Raina, Vice President – ADFC where discussions on ways to collaborate and create exchange programs for talent across India and Abu Dhabi took place. Honorable Minister and his delegation also met the Department of Culture and Tourism – Abu Dhabi Chairman, HE Mohamed Khalifa Al Mubarak and discussed prospects for both locations to become hubs where world-class content can be created. The delegation also visited the new World Class facility of Abu Dhabi Media Zone Authority which is being completed and will start operations early in 2022.

Talking about the development, Intikhab Chougle, COO – MENA Region, Vistas Media Capital said: “Abu Dhabi Media Zone Authority is a one stop shop for all kinds of content production with 360-degree support including every aspect of pre & postproduction. ADFC also offers facilities like single-window clearance for all shooting requirements and a robust rebate program is in place for filmmakers across the globe. Vistas Media has taken the lead to ensure the benefits extended by ADFC for filmmakers are made available to producers of independent films and content to those who want to explore international shooting options.”

Abu Dhabi Media zone is a global hub for creativity and content production. The visit for Maharashtra delegation and Hon’ Minister concluded with a visit to the sets of films like ‘Tiger Zinda Hai’ which has still been kept as it is given its novelty and grandeur. They also visited the sets of the upcoming Bollywood film Vikram Vedha.

Vistas Media Capital has registered ‘Vistas Media FZ LLC’, a company at Abu Dhabi Media Authority Zone which is authorised to plan and execute – both pre and post shoots of films in the Abu Dhabi Region. All desired permissions can be received in a single-window setup for all local activities, something that cannot be done by independent filmmakers directly. They would require a locally registered company that will facilitate and complete the end-to-end process. Abu Dhabi Film Commission through its local partners give a subsidy / rebate of 30% of the amount spent upfront, without waiting for the release of the film or any other barriers.

Vistas Media Capital continues to grow and has its presence in India, US, UK, Canada, Singapore and now it has established itself in one of the most popular Middle Destination Arab Region of UAE.

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While the world overcomes a pandemic, the lockdown has brought about newer ways and genres in which the entertainment sector can maximise its audiences pan India with the internet playing a key role. As per KPMG’s India Media and Entertainment Report 2020, “robust growth in digital infrastructure and content supply allowed the digital segment to post a 26% growth in FY20 despite a slowing economy, with digital and OTT advertising growing by 24%.” Planet Marathi plans to deliver rich, contemporary and diversified content through advanced technology for consistent streaming across devices. VMC will be investing upto USD 5 million into Planet Marathi for strategic equity in the venture.

Announcing the partnership, Mr. Abhayanand Singh, Group CEO, Vistas Media Capital PTE Limited said, “The Indian OTT space has grown significantly over the last few years but there is still an opportunity to capitalise on in the regional segment. The Marathi audience across the globe is a large one which for many years has patronised good content important for the digital space. We are thrilled to partner with Planet Marathi to launch this platform and fill a need-gap.”

VMC is a Singapore based Media Investment Holding entity that owns and invests in multiple media related businesses, companies and assets in Capital Markets and Private Equity. Golden Ratio Films,  a subsidiary of VMC has had a strong focus on content creation, marketing and distribution across feature films, web series and short films across budgets in Hindi, Marathi, Tamil and English in India & Hollywood. Vistas Media Capital has also sponsored and listed a $100 million Special Purpose Acquisition Company (SPAC) IPO on Nasdaq in August 2020 to strengthen their hold on the global media and entertainment sector.

Akshay Bardapurkar, Head & Founder, Planet Marathi said, “Marathi viewers today are devoid of digital entertainment in their native language barring a few shows or movies on television or other platforms. With this insight, introducing an exclusive Marathi OTT shall fill a void that the Marathi entertainment industry has been facing. We also plan to expand our reach globally and VMC is the perfect partner to take the first step with us in this journey. We look forward to this long term association with VMC”.

Planet Marathi, the game changer of Marathi  digital world, as termed by Forbes India  in 2017, is an established brand in Marathi Media and Entertainment. The brand has played a pivotal role in initiating and setting trends in the Marathi film industry, be it a tie up with multi social media giants branding and promotions of Marathi cinemas or even image building for celebrities through Planet Talent.

Golden Ratio Films (GRF) has previously partnered with Planet Marathi for Amitabh Bachchan and Vikram Gokhale starrer AB Aani CD in 2019 followed by Goshta Eka Paithanichi and now the much  awaited Chandramukhi. GRF’s recent releases include the web series JL50 and Bhonsle with Abhay Deol and Manoj Bajpayee respectively.

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