Zee Bangla - Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster

Zee Bangla celebrates a year with an unique amalgamation of culture and modernity through #AgomoniAradhana!

CineBuster Online | Updated — Mon, 04 Oct 2021 15:14:52 +0000

As Bengal prepares for welcoming ‘#Maa’ and gears up for its biggest festival – #ZeeBangla rises above adversities and presents to the viewers a festive entertainment extravaganza to connect with the people and create lasting impressions. The festival provides the perfect platform for Zee Bangla as a brand, to be able to reach out to the audience and strike conversations with them.

Culturally the show aims to connect with the audience on the eve of Mahalaya – a night that is ritualistically known as nishi japon – where the people stay up all right and tune into radio or TV to listen or watch Mahalaya. The concept of the program is derived from the age-old family tradition of Bengalis, “Nishipalon” which have been organizing by the family members on the last night of ‘Pitripaksha’. Eventually, this last night of pitripaksha is the prelude to the day of Mohalaya, that marks the beginning of Devi Paksha and the end of the PitriPaksha. Bengalis used to celebrate it with much fervor, festive autumn weather and the ‘pujo-pujo‘ feel.

The program, ‘Agomoni Aradhana’ is a musical celebration, with the presence of celebrity performers of Bengal, belongs to two different generations through a bouquet of more than 40 songs, consisting of Rabindrasangeet, Nazrulgeeti, Agomoni, classical, Bangla modern & Band songs. An ensemble of popular singers – Jayati Chakraborty, Raghob Chatterjee, Sahoj Ma, Madhubanti Bagchi, Durnibar, Aditi Munshi, Neeharika ( 1st Runner up SRGMP), Arkadeep ( Winner SRGMP), Anushka ( 2nd Runner up, SRGMP). Along with them, popular YouTuber, and Singer Rishi Panda, will also grace the stage.

Thus, ‘Agomoni Aradhana’ is going to capture the mood of the celebrated night, with the duration of 4 hours, through a bunch of Bangla cultural performances. This a graceful youth adda will be hosted by the popular celebrities – Srima and Anik and the fun quotient will be nurtured by the famous Influencer Youtuber ‘Wonder Munna’.

Hence, ‘Agomoni Aradhana’ is a rejuvenated, deep rooted Pre-Puja event of Bengali culture.

Commenting on the launch of Agomoni Aradhana, Samrat Ghosh, Cluster Head – East, Zee Entertainment Enterprises Ltd said, “As Bengalis are ready to get soaked in the festive mood, Zee Bangla is ready with yet another content offering around Mahalaya. Creating an aura around Durga Puja and to engage with its audiences, Zee Bangla is ready to offer a soulful experience through seamless transition from digital to TV – starting with a digital festive content from mid night to 4.30am followed by Mahalaya telecast on Zee Bangla from 5am onwards. The effort in true sense drives inclusivity and delivers huge value amongst both digital and TV audiences.”

Agomoni Aradhana premieres on Zee Bangla Facebook Page on 6th October-2021 from 12 AM midnight.

The post Zee Bangla celebrates a year with an unique amalgamation of culture and modernity through #AgomoniAradhana! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Zee Bangla pays homage to ‘motherhood’ by celebr ating the latent motherly instinct in all of us!

CineBuster Online | Updated — Tue, 11 May 2021 15:05:47 +0000

Mothers have been a symbol of care, nurturance, and sacrifice of self over others. A year into the pandemic the sheer desperation and helplessness around us have made all of us more compassionate and caring. In these troubled times, #ZeeBangla pays homage to ‘motherhood’ by celebrating the latent motherly instinct in all of us. Leveraging a unique linguistic facet of the Bengali language and culture which doesn’t distinguish action between genders, Zee Bangla has developed a digital video to celebrate the inherent motherly affection in all of us. This film builds on the “concept of motherhood” from a parenting lens.

Samrat Ghosh, Cluster Head East, ZEEL , while sharing his views on the campaign, said,

“Zee Bangla, in line with its brand promise to stay closer to the spirit of Bengali culture and language, has always celebrated the peoples’ desire to overcome their inner shackles to chart a path towards a better tomorrow. Adding back to the brand’s belief this campaign further builds a new way of looking at the true spirit of motherhood to imbibe a sense of compassion and care amongst all, especially from a parenting lens. We believe this campaign will manifest our brand belief ‘ Notun Chande Likhbo Jibon’ and strengthens it further.”

The post Zee Bangla pays homage to ‘motherhood’ by celebr ating the latent motherly instinct in all of us! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Flag bearer of Bengali customs and traditions, Zee Bangla, celebrated ‘Noboborsho’ virtually with the viewers!

CineBuster Online | Updated — Thu, 15 Apr 2021 12:48:41 +0000

#ZeeBangla has long been a custodian of the intricacies of Bengal’s heritage whether it is celebrating the many festivals and their traditions or reviving Bengal’s art forms as they get passed down to the next generation. A classic example of the same is bringing back the folk and kirtan forms into its mega-musical reality show Sa Re Ga Ma Pa which so beautifully emphasises the brand promise – ‘Notun Chonde Likhbo Jibon’.

The first day in the Bengali calendar, Poila Boishakh is celebrated every year with pomp and glory. This auspicious day is celebrated not only with the shopping of new clothes or enjoying lavish feasts but also while practising the traditional and unique customs which has been part of our culture for centuries.

Bengal has known Zee Bangla to be the harbinger of hopeful communication even in the times of dismay. Zee Bangla has always been the flag bearer of celebrating and taking forward the traditions and customs and ensuring that it is celebrated not only in its full glory but also in line with the changing times.

One such tradition is ‘Probhat Pheri’, which translates to ‘early morning procession’. Passed down from generations, the cultural and muscial procession is attended by Bengalis from all walks of life. This year, due to the restrictions of the lockdown, Zee Bangla brought ‘Probhat Pheri’ to all its viewer by streaming it Live on the

Zee Bangla’s official Facebook page on noboborsho.

The age-old and traditional mode of ushering in the Bengali New Year on the 1st day of the month of Boishakh was hosted at a large and prestigious EMC campus in Kolkata with a limited number of guests.

From commencing the procession by blowing the auspicious conch shell or the mongal sankha dhwani, capturing the procession that included 6 clusters representing 6 different cultural forms, to the women dressed in the traditional laal-parh shada saree as they showered petals while holding up ‘Kulos’ as they walked along; this online celebration had it all. The men on the other hand were seen wearing dhuti-punjabi and Bengal’s traditional big and colourful masks. Not only that, but the viewers enjoyed Bengal’s popular art forms such as Santhal Nach, Chau Nach, Ronpa Nach, Uday Shankar’s fusion style and Robindra Nritya highlighting its culture and diversity.

Hosted by Biswanath Basu, who was seen on the main stage, the Probhat Pheri was led and anchored by Siddhartha Sankar Roy & Gitasree Roy. Popular artists like Debolina Datta, Soumili Biswas & Arnab Bandyopadhyay (Darpani Troupe) along with Percunisst Subham Moitra also joined in the festivities and made the day a memorable one.

Commenting on the Bangla New Year celebrations taking the virtual route this year, Biswanath Basu said, “It has been over a year of us fighting against the unseen virus. While everyone’s morale is low, Zee Bangla’s digital Probhat Pheri was planned to lighten everyone’s mood and celebrate this red-letter day in the best way possible. There was singing, dancing, eating, and making merry, but the only difference is that it all happened virtually. The most exciting part about this virtual probhat pheri was that our fans and Bengalis from all over India became a part of this joyous day.”

The post Flag bearer of Bengali customs and traditions, Zee Bangla, celebrated ‘Noboborsho’ virtually with the viewers! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.