The tournament garnered an impressive reach of 113 million in its opening week, as per data released by BARC TV+OOH. The company has reported an uptick of 12% as compared to last year among males 15+ in India’s urban audiences (15+; India Urban). Furthermore, the time spent on the series has surged by an impressive 32% among viewers aged 15 and above in urban markets across India (15+; India Urban). This substantial increase in viewing duration emphasizes the league’s ability to captivate and retain the attention of its audience, contributing to a more immersive and rewarding viewer experience.

The franchise-style tournament with six teams and 34 matches is being played across the UAE. The league’s six franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global). Some of the world’s most prominent cricket stars are slated to play in the Season 2, including David Warner, Dasun Shanaka, Rahmanullah Gurbaz, Sam Billings, David Willey, Sunil Narine, Andre Russell, Alex Hales, Tom Curran, Rovman Powell, Shimron Hetmyer, James Vince, Ambati Rayudu, Corey Anderson, Dwayne Bravo, Trent Boult, Chris Woakes and Martin Guptill.

On the back of this, DP World ILT20 continues to successfully be the world’s 2nd most-watched global T20 league. As the official global broadcast partner of the league, ZEE Entertainment offers the widest live coverage of the ongoing tournament through its 10 linear channels and streaming platform – ZEE5, ensuring a comprehensive viewing experience for audiences across India and around the globe.

Commenting on the announcement, Mr. Rahul Johri, President – Business, South Asia, Zee Entertainment Enterprises Limited, said, “We are delighted with the response that the second edition of DP World ILT20 has garnered. It is a testament of the league’s expanding appeal and a growing fan base across India. The event is escalating global enthusiasm for cricket, and we take immense pride in spearheading this phenomenon.”

The truly-international T20 cricket league has proven to be an immense success, captivating fans worldwide as they eagerly tune in to witness the riveting action on the field. The competition has unfolded with intense and thrilling competition between teams, accompanied by stellar performances from players, creating a captivating spectacle that has consistently kept the audience on the edge of their seats throughout the entire series.

ZEE Entertainment had announced a star-studded panel of commentators, which include — Virender Sehwag, Harbhajan Singh, Rohan Gavaskar, Saba Karim, Nikhil Chopra, Vivek Razdan, Wasim Akram, Waqar Younis and Shoaib Akhtar, who are joined by Alan Wilkins, Simon Doull, Daren Ganga, Danny Morrison and Niall O’Brien. With this distinguished commentary panel, ZEE Entertainment promises to offer a distinctive viewing experience, with iconic voices that promise to deliver captivating action from the league.

Earlier this month, ZEE Entertainment unveiled its campaign film, featuring ace cricketer David Warner in a distinctive avatar along with Indian superstar Harbhajan Singh. Positioned as the biggest challenge for cricketers at the start of the year 2024, the campaign beautifully captures the passion and ambition of cricket players for this highly-competitive tournament, which will feature a roster of the most talented T20I cricketers.

Cricket fans can watch this only-global T20 league on Zee’s most widely distributed and viewed 10 linear TV channels: &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD and leading OTT platform ZEE5. All single header matches will be broadcast Live at 8 PM India prime time. The afternoon match on the double-header’s day will start at 4 PM.

(*Source: BARC: 2+, India U+R, [Including TV+OOH, LIVE+PPL])

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In India, movie watching is a collective experience for the entire family to come together and unwind. Addressing this core viewing habit, Zee Chitramandir has curated slots that enrich the viewing experience by becoming the family’s cinema hall. The channel provided enthralling offerings throughout the week with the sole intention to thoroughly entertain its audience. Maharashtra’s favourite megahit movie- Sairat, premiered on the channel during its launch, followed by a plethora of blockbuster titles. In addition to offering quality movie entertainment, Zee Chitramandir’s specifically curated devotional offerings cater to varied mind states and entertainment needs across dayparts.

Commenting on the performance, Amit Shah, Cluster Head – North, West & Premium Channels, Zee Entertainment Enterprises Limited said, “We are extremely delighted to receive such a phenomenal response from the audience for Zee Chitramandir, despite launching the channel during the pandemic. As a Free Dish channel, Zee Chitramandir, in a short span of time, has successfully reached a majority of movie enthusiasts in Maharashtra by offering quality and engaging movie content. At ZEE, we are obsessed with a consumer-first approach, our hyperlocal strategy is based on our in-depth understanding of consumers’ interests as well as deep market intelligence, thereby helping us achieve undisputed leadership by garnering over two-thirds of the market share in the Marathi entertainment space. ZEE’s Marathi cluster entertains 43.8 million** viewers every week, and we aim to further strengthen our foothold in the market with our portfolio of offerings catering across all audience segments.”

Speaking about the success, Ashish Sehgal, Chief Growth Officer – Advertisement Revenue, Zee Entertainment Enterprises Limited said, “Since the COVID-19 outbreak in 2020, the media and entertainment space has witnessed the emergence of multiple new trends and has broken certain age-old norms. Regional content viewership across the country has registered double-digit growth, suggesting viewers’ reliance on TV as the most preferred medium for entertainment. On a national level, the movies genre has registered a significant growth in viewership and ad volumes driven by the rise of family viewing. Zee Chitramandir is tailor-made to suit the palette of the viewers in Maharashtra, which has further boosted the advertiser’s response towards the channel.”

Zee Chitramandir’s launch plugs the need gap of the movie-loving Marathi-speaking households who form 80% of the total households in Maharashtra. After a stellar premiere of the movie Sairat, Zee Chitramandir will continue to woo its viewers with an exciting line-up of movie premieres from the inspirational Dr. Prakash Baba Amte and Kesari to laugh riots such as Altun Paltun and a love story Gast. Furthermore, a strong brand proposition and understanding of the audiences’ preferences has helped in curating a series of film festivals, including one on ‘Ashok Saraf’s birthday’ as well as the ‘Jodicha Mamla Film Festival’ and ‘Vatapoornima Special’, to entertain its audience in the coming weeks.

To build a deeper connect with the audience, Zee Chitramandir is the first channel in the Free Dish Market to come up with a one-of-a-kind consumer engagement activity, with an objective to facilitate retuning of the Free Dish boxes to increase channel sampling and strengthen the connection with consumers. As part of the engagement initiative, viewers can convey their wishes to their loved ones across Maharashtra, on special occasions. The activity was widely appreciated by the audience witnessing massive participation with over 30,000 entries within 2 weeks of its launch.

Zee Chitramandir, which is the perfect destination for wholesome entertainment is available to all Free Dish users.

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Channel AV: https://sendgb.com/8ZiE6b7cjQ1

There’s a lot of buzz after Marathi music channel ZEE Vajwa was launched a few days back. ZEE Vajwa will have an immersive visual experience never seen before in the regional music category with a design world inspired by the ‘volume dial’ that aptly brings alive our promise of ‘amplifying every moment’. Each element of the design – colors, characters, music symbols and our sonic identity have been created to ensure a deep seeded connect with the youth while being culturally relevant.

Zee Entertainment Enterprises Limited (ZEEL) has announced its entry into the regional music space with the launch of its Marathi music channel – Zee Vajwa. The network boasts of an undisputed leadership in the Maharashtra market with Zee Marathi, Zee Yuva and Zee Talkies capturing 57% viewership share.

The brand believes in seizing every moment and living life to the fullest. Our purpose is to dial up each moment, thus providing a mono to dolby experience for the Marathi youth because ‘Kshaan Zingaat tar life Zingaat’. This is aptly captured in our tagline “Zee Vajwa, Kshann Gaajwa”. The channel promise will be brought alive through the content offering of 3000+ playlists and a music++ experience for the viewer with many category firsts that amplify moments & create various ’Maahauls’ through the day.

Speaking on the launch, Ashish Sehgal, Chief Growth Officer, ZEEL said, “As an organisation, we have gained in both viewership & revenue due to our diverse portfolio across markets. And, believe in constantly strengthening our product portfolio keeping the customer at the centre thereby adding value to all our stakeholders. Our dominant position across markets echoes our customer-centricity. Our growing viewership and revenue share in Maharashtra is a reflection of our successful journey so far. Our objective has always been to provide holistic surround to our consumer/customer & in Maharashtra, with Zee Vajwa, we see an opportunity for us to not only strengthen our Music cluster but further gain viewership/revenue shares as well. We are excited to dial up the impact for advertisers this festive period.”

Commenting on the much-awaited launch of its first regional music channel, Prathyusha Agarwal, Chief Consumer Officer, ZEEL said, “We win hearts across many Bharats by creating content brands that are deeply rooted in culture. All 4 regional channels that we launched last year broke into the top 3 in their respective categories within their launch month, with Zee Biskope rising to no. 1, and Zee Picchar & Zee Punjabi in the top 2*. We are the undisputed leader in Maharashtra with our GEC and movie channels and the launch of Zee Vajwa will be a celebration of our intrinsic bond with every Maharashtrian family, through music. Music on TV is perceived to play a passive background role in the consumer’s life. But in a country like India, a song becomes a chartbuster when it becomes an integral part of a celebration – such as Ganpati Visarjan, sangeet ceremony, etc. Music becomes an active way to enjoy, express and celebrate, creating an amplified mahaul (ambience). This externalized and shared culture of music is at the core of Zee’s music channel positioning. With Zee Vajwa we promise to dial up every moment for our viewers with a music++ experience, so that they live life to the fullest.”

Vishnu Shankar, Business Cluster Head, &TV and Music cluster, ZEEL said, “We are extremely pleased to announce the launch of our first regional music channel, Zee Vajwa. Besides strengthening our regional portfolio, it is a great opportunity for us at ZEEL to offer content that connects so deeply with our consumers.

Music has always been deeply ingrained in our Indian way of life and its traditions. To be able to offer a platform which allows our viewers to enjoy and connect over music that resonates with their specific culture and values, is deeply gratifying.”

The channel will have a stellar programming line-up which will include 3000+ music playlists created with a strong library of songs. One of the key differentiators would be experiential music slots with several category firsts which will truly amplify the moment for the audiences. The Marathi viewer is extremely proud of their culture and the channel will celebrate it by giving the youth a platform to voice their opinions and be heard. A category first, Zee Vajwa will also have a non-fiction show in the comedy genre.

The logo of Zee Vajwa was unveiled with much fanfare by Marathi film industry stalwarts, Swwapnil Joshi And Siddharth Jadhav during the prestigious Zee Chitra Gaurav Puraskar 2020. Zee Vajwa is set to launch this October.

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ZEE revolutionised entertainment scene in India. After national channels it introduced regional channels too. In Maharashtra Zee Entertainment Enterprises Ltd. (ZEEL) is the No.1 Marathi entertainment network with leading brands like ZEE Marathi, ZEE Talkies and ZEE Yuva that are not just entertainers but cultural icons.

During the telecast of the prestigious Zee Gaurav Puraskar 2020 on Zee Marathi, ZEE announced the addition of one more family member – a new Marathi music channel – Zee Vajwa. The channel logo was unveiled amidst tremendous fanfare by renowned Marathi actor Swwapnil Joshi and the energy bomb of Marathi film industry, Siddharth Jadhav.

The logo was unveiled at the award ceremony created an extraordinary musical atmosphere which the channel promises to create for its viewers. In keeping with the tagline “Zee Vajwa, Kshann Gaajwa”, the channel aims to inspire its viewers to live each moment to the fullest because Kshann Zingaat Tar life Zingaat! The channel promises to bring alive through the content offering to give a music++ experience to the viewer.

On the occasion of the logo unveiling of Zee Vajwa, Swwapnil Joshi and Siddharth Jadhav gave their best wishes to the channel. As a proud member of the Marathi film fraternity, Swwapnil Joshi couldn’t contain his happiness since Zee will be giving a platform to Marathi films and the Marathi film fraternity alike with the launch of Zee Vajwa. Siddharth Jadhav too congratulated Zee on the launch of its new Marathi music channel as it will give a stage to the Marathi music directors, composers and singers.

The new music channel ‘ZEE Vajwa’ is all set to launch this October with much more fanfare.

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Mind Wars rolled out a slew of initiatives since the outbreak of the COVID-19 to increase alertness among its users, especially children and parents. The Quiz Challenge by the platform aims to increase awareness about the Corona outbreak and benefit those who are fighting boredom in the prevailing lockdown situation and enable the students to continue with their learning. There are a series of questions designed to help students understand this pandemic and how to protect themselves and prepare for it, aptly serving the dual purpose of-stay informed and staying safe!

Umesh Kr Bansal, Sr. Vice President, Zee Entertainment Enterprises Limited, commented, “Mind Wars as an initiative is close to our heart as it addresses the ever-growing space of digital kid’s education intriguingly. As we complete one year, we are delighted to cross a remarkable milestone and the overwhelming responses received across India.” Adding further Mr. Bansal said, “The COVID- 19 quiz is an initiative that aims to offer and uphold an optimistic frame of mind during this time while keeping them educated and informed. Our constant endeavour is to explore more ways to encourage students across the country to participate in this engaging game, and transform the way education is consumed”. 

Mind Wars is a first-of-its-kind knowledge acceleration programme aiming to make India smarter. The brainchild of Zee Entertainment Enterprises Ltd. (ZEEL), the nation’s largest media house, Mind Wars is a unique platform where students from Classes 6th to 10th can test their knowledge against their peers on carefully curated, age-appropriate content that is a mix of School Curriculum, General Knowledge and Current Affairs.

Redefining the game genre in India the intellectual property of Mind wars on the Zee5 app offers hands-on practice on the game while preparing students for various other competitive exams, and also keeping them updated with the latest current affairs.

The post ZEEL’s MindWars completes its first year with 7,000 school and onboards 1,400 schools during the lockdown first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.