This alliance is a game-changer in the rapidly evolving global entertainment landscape, marking a significant shift in the ever-changing entertainment industry, aiming to produce a wide range of South Asian narratives across genres that connect with today’s diverse global audience.

Sameer Nair, a stalwart in the media and entertainment industry and Managing Director of Applause Entertainment, renowned for acclaimed series like Criminal Justice, City of Dreams, and the Scam franchise stated: “Working with Shailja Kejriwal is like revisiting a cherished chapter of our creative journey. Our shared vision and passion for storytelling have always been the driving force of our partnership. Now, with the world as our canvas and the OTT stage as our platform, we’re thrilled to collaborate once more, bringing the rich tapestry of South Asian content to a global audience.”

Shailja Kejriwal, a well-known name in television and content curation, Chief Creative Officer of Special Projects at Zee Entertainment Enterprises Ltd. recognized for introducing stars like Fawad Khan, Mahira Khan to India with iconic dramas Zindagi Gulzar Hai, Humsafar and subsequently creating originals like Churails, Dhoop Ki Deewar, Qatil Haseenaon Ke Naam says, “Reuniting with Sameer after a decade is like homecoming for me and I’m thrilled to team up with him in this new era of content creation. Zindagi’s commitment to pushing the boundaries of South Asian storytelling backed by Punit Goenka’s vision & continued support has remained unwavering. With Sameer’s pioneering spirit and the legacy of iconic shows, coupled with Applause Entertainment’s innovative zest, we’re poised to create content that not only resonates across borders but sets new benchmarks in South Asian storytelling.”

The collaboration of Applause Entertainment and Zindagi marks the beginning of an era of innovative global projects. Sameer and Shailja’s previously remarkable collaboration at Star Plus and Imagine stands as a testament to their creative brilliance.

The post With a mission to create a diverse slate of stories, Applause Entertainment and Zindagi enter a strategic partnership! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

Samiksha Oswal who curated the song for her singer-husband donned many hats for this track right from conceptualizing it, to producing it and even directing it under their banner SSO Productions.

Composed and penned by Rashid Khan, with choreography by Firoz A Khan, ‘Mann Bawraa’ features Shael Oswal and Aaira Dwivedi in a moving story of lovers who part ways under unforeseen circumstances.

Talking about the song says Shael Oswal, who apart from singing this melodious song, was also completely involved at a conceptual level, “When it comes to songs about life and love we often have narratives of a painful breakup, but in ‘Mann Bawraa’ it isn’t an ordinary parting of lovers. The music video keeps you gripped right till the very end.” Adding that, “The track has a beautiful melody and is soulful at its core. I’m confident audiences will enjoy it.”

Adds producer-director Samiksha Oswal, “I am glad lyricist, composer Rashid Khan could pen down my thoughts and gave soulful music to this heartouching melody. ‘Mann Bawraa’ is a song about love and life….It’s messaging is about how when life throws challenges at you and your heart is full of pain; that ray of hope and positivity keeps you going.” Adding that, “As a director and producer there were several challenges that came my way, especially while shooting at a location like Ladakh. You feel completely responsible for the cast and crew but I had a very supportive DOP Ovais Khan and ace choreographer Firoz A Khan who made the process easy and enjoyable.”

Says actress Aaira Dwivedi, “It was an absolute pleasure shooting this song with Shael and Samiksha Oswal. When shooting at places like Ladakh, proper precautions are needed because people fall ill and get lightheaded owing to the lack of oxygen but they completely looked after us and had 24 hours ambulance and doctors on standby at the shoot.”

After several blockbuster songs, all of which have amassed millions of views, Shael Oswal’s ‘Mann Bawraa’ directed by Samiksha Oswal is out now on Shael Oswal’s YouTube channel.

Song Link: Mann Bawraa | Shael Oswal | Rashid Khan | Ft. Aaira Dwivedi | Samiksha Oswal | Hindi Love Songs 2022

VID-20220628-WA0029.mp4

The post Shael Oswal is back with another heart-touching song, ‘Mann Bawraa’! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.

On the special occasion of the 75th Independence Day for both India and Pakistan, ZEE5 will air the finale episodes on Independence Day weekend – a historic milestone for people on both sides of the border and South-Asian diaspora globally. A special gesture of peace, solidarity, and ‘heart over hate’ on a very special day for both countries.

‘Dhoop Ki Deewar’ revolves around the void that war leaves behind for the martyrs’ families on both sides of the border and has been making noise for all the right reasons since the launch of its first teaser!

Manish Kalra, Chief Business Officer, ZEE5 India said, “An opportunity to tell such a powerful yet touching story does not come by easily. Through ‘Dhoop Ki Deewar’, we want to touch as many lives as we can and start a conversation about ‘heart over hate’. At ZEE5, we believe in innovating constantly and look forward to seeing greater success with weekly episodic releases of the show and a renewed launch time of 12 noon.”

Speaking of this initiative, Shailja Kejriwal, Chief Creative Officer, Special Projects, ZEE Entertainment Enterprises Ltd. said, “This show is a sincere effort to demonstrate the collateral damage caused by war and a call to viewers from both sides of the border and across the world to introspect the need for peace. We hope the viewers will connect to the show and would love to hear their response as we release fresh episodes week on week.”

Produced by Motion Content Group and Hamdan Films, written by Umera Ahmed, and directed by Haseeb Hasan, Zindagi’s upcoming original ‘Dhoop Ki Deewar’ is a tale of family and loss with real-life couple Sajal Aly and Ahad Raza Mir in the lead.

You can watch the trailer here: Dhoop Ki Deewar | Official Trailer | A ZINDAGI Original | Premieres June 25th | Only On ZEE5

Dhoop Ki Deewar | Official Trailer | A ZINDAGI Original | Premieres June 25th | Only On ZEE5 By ZEE5

Dhoop Ki Deewar premieres on 25th June (2 episodes) at 12 noon IST on ZEE5.

The post Cross border love story in ‘Dhoop Ki Deewar’! first appeared on Latest News, Breaking News, National News, World News, India News, Bollywood News, Business News, Politics News, Sports News, Entertainment News - CineBuster.