Bollywood’s Go-To Promotional Powerhouse, Max Marketing!

From driving anticipation for cinematic blockbusters like Kabir Singh, RRR, Animal, and Drishyam 2, Bahubali to giving a creative edge to socially resonant films like Padman and Article 370, Max Marketing has spent the last 10 years redefining how Indian cinema is marketed. As they complete a milestone decade, Bollywood’s biggest names have come forward to shower praise on the powerhouse marketing firm and its visionary founder, Varun Gupta.

Founded by #VarunGupta in 2015, #MaxMarketing has grown from a boutique agency into a pivotal force behind some of Indian cinema’s most successful marketing campaigns. With more than 120 films under his belt, Gupta’s work has spanned genres, languages, and formats — often setting new benchmarks for how stories are told off-screen.

*#RanbirKapoor, who recently collaborated for Animal said, “The team at Max Marketing clearly lives and breathes cinema. Their love for films is evident in their strategies and execution. I’ve known Varun for years and have worked with him on many projects — he believes deeply in every film he takes on”.*

*For #RamCharan, the experience of working with Max Marketing during the global juggernaut RRR was a “game changer.” Echoing this, #VarunDhawan emphasized the team’s knack for striking a chord with viewers: “Max Marketing has an uncanny ability to connect with the audience.”*

*“Max understands the pulse of the audience like no other,” shared #KareenaKapoorKhan, while #AnilKapoor praised the team’s innovation and passion: “Max has always come up with fresh ideas. Varun is really passionate and has the best ‘crew’ with him.”*

Actress #Tabu reflected on the success of her recent trio of hits: “Max Marketing was incredible to work with across my hat-trick – Bhool Bhulaiyaa 2, Drishyam 2 and Crew. Wish them all the best for the future.”

Actor #YamiGautam summed up what many in the industry feel: “With Varun and Max Marketing, you get a team that truly understands the pulse of the audience. Their dedication sets them apart.”

For #AdiviSesh, who made his Hindi debut with Major, the collaboration was pivotal: “No better organization than Max Marketing to make my Hindi debut with. Their superlative marketing made Major an unqualified success.”

Their campaigns are known for mixing data-driven precision with emotionally compelling narratives — a combination that Bollywood insiders say makes all the difference. From mega-production films like Baahubali and Adipurush to critically acclaimed like HanuMan and Shaitaan, Gupta’s touch has helped shape the conversation around each film long before — and after — its release.

By Keerti Kadam