AA23, Featuring Icon Star Allu Arjun Announced!
The monumental project AA23, featuring Icon Star #AlluArjun in an epic collaboration with blockbuster filmmaker Lokesh Kanagaraj and music maestro #AnirudhRavichandran, was announced in the most unique way and is now creating waves. Reuniting with Mythri Movie Makers after the blockbuster Pushpa franchise, Allu Arjun is set to arrive with yet another cinematic phenomenon. Now, the video unit is creating records, with its theme trending at the #1 spot on Instagram.
While the groundbreaking video of AA23 showcased electrifying visuals, it was the bang-on and unbeatable BGM that perfectly complemented its theme. The theme BGM has taken over social media, trending at #1 on Instagram with explosive edits and recreations. It has already become a sensational phenomenon online, with fans recreating it in reels, clear evidence that this is the newest viral theme on the internet.
Taking to social media, the makers shared the AA23 theme with an amazing edit and wrote—
“The #23Theme TRENDING #1 on Instagram with blasting edits and recreations 💥💥
An ICONIC BANGER by Rockstar @anirudhofficial ❤🔥
ICYM the #AA23 Announcement Video
Icon Star @alluarjun @Dir_Lokesh @MythriOfficial @anirudhofficial
STRIVE FOR GREATNESS🔥
Shoot begins in 2026 💥
#AALoki #AA23 #LK7″
https://www.instagram.com/reel/DTsUOa7kigZ/?igsh=MWNlZmR1bWNtc2dsaw==
The project is spearheaded by ace producers Naveen Yerneni and Ravi Shankar, with producer Bunny Vas joining as co-producer along with Nutty, Sandy, and Swathi. The official announcement video took social media by storm, with discussions about the scale and tone of this ambitious venture.
With sensational composer Anirudh Ravichandran scoring the music and the film scheduled to commence shooting in August 2026, the anticipation continues to soar. Tentatively titled AA23, the film is expected to present Allu Arjun in a never-seen-before avatar under Lokesh Kanagaraj’s dynamic direction, making it one of the most awaited cinematic events in recent times.
By Keerti Kadam

