TVF’s ‘Family Kirana Store’ Sets a New Benchmark, Returning with Season 3 on YouTube After Delivering Three Seasons in Just 10 Months!
Presented by Campa and powered by Fortune by AWL, the hit sitcom’s latest season premiered today, November 13, following a massive 42-million-view run across its first two seasons.
The doors to Gajju Bhaiya’s neighbourhood shop are officially open once again. The Viral Fever (TVF) has launched the third season of its popular sitcom Family Kirana Store today, November 13, on YouTube. Marking a remarkable milestone in digital content creation, the show has successfully delivered three seasons in just 10 months—cementing its status as one of the fastest-growing franchise rollouts on the digital landscape. The first two seasons collectively amassed over 42 million views on YouTube, reflecting a rapidly expanding fan base and strong audience affinity.
Beyond its comedic appeal, Family Kirana Store continues to set a benchmark for brand integration in digital entertainment. Following successful collaborations with brands such as Maruti Suzuki Super Carry, L&T Finance, Alpenliebe, and Center Fruit in previous outings, Season 3 brings on board Campa and Fortune as presenting and powered-by partners. This seamless blend of organic storytelling and brand synergy highlights YouTube’s potential as a robust platform for original, monetizable intellectual properties.
Reflecting on the franchise’s trajectory, Vijay Koshy, President, The Viral Fever (TVF), shared, “The journey of Family Kirana Store has been extremely encouraging for us. Delivering three seasons in just 10 months is a significant milestone and speaks to the response the show has received. YouTube has always been an important part of TVF’s content ecosystem, allowing us to build shows, nurture audiences and create properties that have the potential to grow beyond the platform. We have also seen several of our YouTube shows find a home on OTT platforms, and this journey reflects the strength of the ecosystem we have built. Our brand partners have been an important part of this journey, and with Campa and Fortune joining us for Season 3, we are excited to take the franchise forward.”
Created by TVF and produced by Vijay Koshy, Family Kirana Store Season 3 is directed by Saksham Arora and Hemant Mishra. The ensemble cast features Shrikant Verma reprising his fan-favourite role as Gajju Bhaiya, alongside Garima Vikrant Singh, Baishali Sinha, and Hemant Mishra. Set against the chaotic, heartwarming hustle of a family-run grocery store, the series continues to find sharp humour in everyday household dynamics and relatable neighbourhood situations.
Family Kirana Store Season 3 Trailer
Season 3 of Family Kirana Store is streaming now on YouTube.
By Keerti Kadam