Denmark based Advantage Media ventures into the Indian Market, through a collaboration with White Rivers Media, to bring their proprietary Remarketing Tool to India. White Rivers Media will be the exclusive representative of this tool in the Indian Sub-Continent. With this collaboration, together they aim to provide strategic online re-targeting solutions to the top e Commerce players in India. The collaboration plans to deliver definitive value to the e Commerce industry in terms of improved Conversion Rates and Personalized Retargeting. Shrenik Gandhi, CEO and Co-Founder, White Rivers Media, said, “The Indian e Commerce sector is one of the fastest growing in the world with home grown and global heavyweights trying to reach maximum customers in the most optimised way. This remarketing tool holds enormous promise for increasing the return on investment on sustainable basis. ” According to Jonas Frederiksen,Global Founder – Advantage Media, “This is the next step towards following the strategy we started almost 4 years ago. India was a natural choice for the next step; the growth is over 51% in the e-commerce as the population is buying more and more online.”
