EveryMedia Technologies Bagged a Silver in the ‘#BestUseOfCelebrityEndorsement’ at the Asian Customer Engagement Forum’s (#ACEF) Global Customer Engagement Awards for their work with #Sherni, the 2021 thriller drama. The new-age media tech agency received this title for its outstanding performance in the field of Digital Marketing.
With the objective to create a high word-of-mouth campaign for a 360 degree buzz across fan conversation and audience engagement, EveryMedia Technologies’ team strategized on getting content creators and influencers to talk about the Sherni in their lives. While the agency incorporated the cast in their strategy to kickstart the campaign, they actively tapped into a diversified field of influencers like lifestyle, fitness, fashion, beauty, entertainment, food and many more who shared their excitement and experience of the film Sherni. On the launch weekend, the strategy called for a shift in the focus to the core subject of the film and collaborated with wildlife photographers to talk about wildlife conservation and the film. Various illustrators were onboarded onto the campaign strategy to create artworks showcasing the attitude of Sherni and what she stands for. This ensured the fans’ intrigue and engagement.
Interestingly, the influencer campaign spearheaded by Anushka Sen, Shaheer Sheikh and Shivangi Joshi performed exceptionally well. The next activation included influencers of the likes of Ranveer Brar, Shazeb Sheikh, Aishwarya Mohanraj, Saransh Goila, Kaneez Surka, Pooja Dhingra, Freddy Birdy, Akshar Pathak, Atul Khatri, Naveen Kukreja, Radhika Bose, Sakshi Sindwani and Prashasti Singh among others raking in millions of views and engagement.
Speaking about the award, Gautam B Thakker, CEO of EveryMedia Technologies said, “This is an exemplary moment for team EveryMedia as a Media Tech Agency. We extend our heartfelt gratitude to the Asian Customer Engagement Forum for acknowledging our work. We are especially grateful to our esteemed clientele for the tremendous support and creative freedom they give us. This recognition aspires us to do even better.”
Digital marketing campaigns created by EveryMedia always focus on innovation, creativity, design, and ROI. Initiatives and activities that are planned and executed by EveryMedia Technologies have won accolades for many clients. The 11th edition of ACEF Global Customer Engagement Awards helps promote the best brands, organizations, agencies, and individuals for their outstanding achievements in customer engagement & brand excellence through various mediums of marketing.
