Housefull shows of ‘Dashavatar’ at prime locations in Mumbai and across every theatre in Konkan!
The Zee Studios presentation, Dashavatar, written and directed by #SubodhKhanolkar, is receiving an overwhelming response from audiences. After a smashing opening week with #housefull shows, the film’s craze has not dipped even in its third week—on the contrary, it continues to grow stronger day by day. More than just box-office success, the film has won hearts with its compelling storytelling, impactful execution, powerful performances, and deep cultural connect.
There has long been a complaint that Marathi films rarely get screens in Mumbai’s prime locations. Even if they do, they don’t last long. But Dashavatar has broken this pattern, running housefull shows for three consecutive weeks at iconic theatres like Maratha Mandir, Roxy, Sterling, Eros, Regal, Inox, Palladium PVR, Kasturba, and Milap. Normally dominated by Hindi, English, or Gujarati films, these venues have seen Marathi audiences turn out in huge numbers—alongside a surprising influx of non-Marathi viewers too. This, indeed, is a matter of pride for Marathi cinema.
Even more remarkable is the film’s phenomenal success in Konkan. Traditionally, films—even big-budget Bollywood releases—rarely see housefull shows in the region. But Dashavatar has rewritten the trend. In towns like Sindhudurg, Ratnagiri, Kudal, Sawantwadi, Pen, Kankavli, Mahad, and Chiplun, every single theatre screening the film has seen an enthusiastic response. Rooted in themes of environment, nature, the people of Konkan, and the folk art of Dashavatar, the film has resonated so deeply with local audiences that many have expressed, “After a long time, we are watching a film that truly tells the story of our land and our art.”
The film has not only earned big at the box office but has also sparked a movement among the people. In Konkan, locals are now taking greater initiative to protect land, sacred groves, and nature. Awareness about rock carvings and their preservation has grown. The folk art form of Dashavatar, which forms the foundation of the film, and the artists who perform it, have gained newfound recognition and revival. By breaking the lull in Marathi cinema, Dashavatar has become a landmark film showcasing the strength and power of Marathi storytelling.
Presented by Zee Studios and produced by Ocean Film Company and Ocean Art House, the film is written and directed by Subodh Khanolkar. Producers include Sujay Hande, Omkar Kate, Ashok Hande, Aditya Joshi, Nitin Sahasrabuddhe, Mrunal Sahasrabuddhe, Sanjay Dubey, and Vinayak Joshi, with Ajit Bhure as the creative producer. The stellar cast features Dilip Prabhavalkar, Siddharth Menon, Priyadarshini Indalkar, Mahesh Manjrekar, Bharat Jadhav, Vijay Kenkare, Sunil Tawde, Ravi Kale, Lokesh Mittal, Abhinay Berde, and Aarti Wadagbalkar in significant roles.
By Keerti Kadam