Rajkumar Hirani’s Hit Show Pritam and Pedro Expands Across Thousands of Indian Schools to Drive Cyber Safety Awareness!

MUMBAI, INDIA — With children now spending roughly four hours online each day, digital safety has quickly evolved from a household worry into a critical national priority. Step-by-step, the celebrated series Pritam and Pedro—produced by Rajkumar Hirani Films and available on JioHotstar—is spearheading a massive cyber safety initiative across thousands of schools and educational institutions throughout India.

Studies estimate that roughly 33 percent of children in India have experienced some form of cyberbullying or online exploitation. Pritam and Pedro directly tackles these pressing issues- including cybercrime, digital privacy, and responsible online behavior by weaving actionable safety lessons into compelling, age-appropriate storytelling. Beyond digital awareness, the series instills core values of empathy, resilience, digital kindness, and standing up against online harassment.

A Unified Nationwide Educational Push

To translate the show’s message into real-world impact, a massive joint initiative is bringing the series directly into classrooms and communities. Leading educational entities – the EducationWorld India’s leading educational platform & DAV United network and are combining their reach to reach the maximum number of students.

Together, this nationwide network is mobilizing to ensure that the series serves as a catalyst for awareness, structured screenings, guided classroom discussions, and parent-educator workshops.

By leveraging storytelling as a preventive educational tool, the collaborative campaign aims to shift the narrative around technology from fear to empowered, safe digital citizenship.

By Keerti Kadam