“Motion Epicture”: Amul India Celebrates the Historic Box Office Dominance of ‘Ramayana’ with a Creative Topical

Amul India honours the box office dominance of Ramayana

Tapping into the audience love and box office success of Ramayana, Amul’s latest topical captures the film’s extraordinary journey with its signature creative twist.

Following its historic, record-shattering opening at the global box office, Nitesh Tiwari’s cinematic spectacle Ramayana continues to dominate theaters worldwide. Bringing one of India’s most cherished epics to the silver screen on an unprecedented scale, the film has captured the imagination of audiences across generations, rewriting theatrical records along the way.

As the film continues to draw audiences into theatres, Amul India has joined in on the celebrations with its fresh topical. True to its signature style, the artwork features a brilliant play on words at the top, reading “Motion Epicture”—a clever nod to both the grandeur of the film and the delicious comfort food on the platter.

https://www.instagram.com/p/DfZb6OiIHFP/?utm_source=ig_web_copy_link&psln=NTc4MTIwNjQ2YQ==

The illustration beautifully blends the aesthetic of the movie with the beloved charm of the Amul elements.

By Keerti Kadam