Entertainment Hubs who are Behind the Biggest Shows!
Popular Indian OTT series frequently showcase intense crime stories, dramatic narratives, and comedies created by major production houses such as TVF, Excel Entertainment, and Banijay Entertainment, among others. Notable series like Scam 1992, Panchayat, and Mirzapur are available on platforms such as Prime Video, SonyLIV, and Netflix, reflecting a transition to superior, relevant content. Here’s a complete list of the most loved OTT series produced by the biggest production houses.
#ApplauseEntertainment: Applause Entertainment is a highly productive Indian content studio recognized for creating high-quality OTT series for multiple platforms such as Sony LIV, Disney+ Hotstar, Prime Video, and Netflix. Notable acclaimed shows include Scam 1992, Criminal Justice, Rudra – The Edge of Darkness and City of Dreams. The studio focuses on stories that are “bold and daring,” often going into great detail about complicated historical or factual events. It is known for putting “skill over fame,” often starting or reviving careers by casting actors based on how well they fit the role instead of how popular they are.
#ExcelEntertainment: Excel Entertainment sets itself apart in the OTT landscape by functioning as a top-tier “prestige” studio that emphasizes superior production quality, lasting franchises, and a “cinematic” approach to digital storytelling. Series like Mirzapur have emerged as cultural landmarks, as the characters (Kaleen Bhaiya and Guddu Pandit) hold greater significance than the storyline, enabling the production company to demand substantial budget boosts for future seasons. Consequently, programs such as Made in Heaven provide a profound, nuanced critique of the Indian elite, highlighting social matters like caste, sexuality, and gender amidst luxurious backdrops.The production company additionally emphasizes “hinterland” narratives similar to Dahaad and Dabba Cartel, yet employs a refined narrative framework that steers clear of conventional “masala” elements.
#BanijayEntertainment: Banijay Entertainment serves as the premier studio for adapting some of the globe’s most successful western scripts for India, frequently featuring substantial star power and cinematic production standards. Banijay Entertainment’s original fiction frequently delves into “bold” or overlooked genres that contrast with typical “masala” content. The Night Manager transformed the “high-end spy thriller” in India, setting a worldwide standard for adaptations. The Trial, the Indian adaptation of The Good Wife starring Kajol, is a benchmark series that intertwines legal drama with intricate Indian social issues. Banijay Entertainment has also reached the younger demographic with Campus Beats, a record-setting youth dance drama created by Banijay Asia, tailored for Gen Z viewers. In May 2025, it achieved the distinction of being the first Indian OTT series to complete five seasons, and by April 2026, it had successfully premiered its sixth season, named Campus Beats Returns.
#DharmaProductions: Their productions stand out for introducing “Bollywood-scale” glamour and sophisticated narratives to digital-first formats, frequently departing from the family-focused themes of their conventional films. Some excellent series are Fabulous Lives vs Bollywood Wives, Call Me Bae, Ajeeb Dastaans, and more.
#TVF: The Viral Fever (TVF) is notable for presenting “relatable realism” in Indian OTT, highlighting middle-class aspirations rather than conventional Bollywood glamour. By revitalizing the “rural-realism” genre and eliminating the over-the-top drama commonly associated with village settings in Panchayat, they additionally showcased slice-of-life dramas such as Gullak, Aspirants, and others.
By Keerti Kadam