Kay Beauty Launches New Gloss Stain Combining Mirror-Like Shine with Long-Wear Colour

The new lip formula pairs mirror-like, juicy shine with colour that leaves behind a lasting stain

1st October 2026: Kay Beauty, the prominent beauty brand co-founded by Global Icon Katrina Kaif and Nykaa, has unveiled its latest innovation: the Hydra Luscious Gloss Stain. Launching simultaneously in India and the United Kingdom, this dual-market international release marks the brand’s latest push to expand its beauty presence across global markets.

Arriving just in time for the festive season, the launch is designed for a moment when glossy, dimensional lips are moving firmly back into the beauty conversation, while still giving wearers the lasting colour needed through long celebrations and occasion dressing. There is something particularly satisfying about getting the high-shine finish of a gloss without having to compromise on colour that lasts.
Lightweight and cushiony on the lips, it delivers high shine without stickiness, while helping smooth the appearance of lip lines for healthier-looking lips. The formula is also enriched with Chamomile Extract and Vitamin C, staying true to Kay Beauty’s #MakeupThatKares philosophy of bringing care into colour cosmetics.

#KatrinaKaif, Co-Founder, Kay Beauty, says, “I’ve always loved a glossy lip, especially when you want your makeup to feel a little more dressed up. With this formula, what I kept coming back to was the balance. I wanted that beautiful, almost mirror-like shine, but I also wanted the colour to have real staying power so you’re not constantly thinking about touchups. I’m really happy with how the Gloss Stain turned out because it feels light and cushiony while still giving you that impact. It also works beautifully for the festive season, when you want something that feels special but is still easy and comfortable to wear through the evening.”

Adwaita Nayar, Co-founder and Executive Director, and CEO, House of Nykaa, says, “The gloss category is evolving, with consumers increasingly seeking the visual impact of high shine without compromising on comfort or longevity. The Hydra Luscious Gloss Stain is Kay Beauty’s response to this shift, bringing together a juicy, reflective finish with lasting colour. As glossy, dimensional lips regain momentum across global beauty trends, the launch across India and the UK reflects our focus on taking relevant, contemporary beauty innovations to consumers across markets.”

At the heart of the formula is HipDewy™️ Technology with HIPE, or High Internal Phase Emulsion, developed to deliver featherlight wear, exceptional adherence and mirror-like shine. It allows the Gloss Stain to bring the payoff and dimension associated with a high-shine gloss together with the performance expected from longer-wearing lip colour.
That combination feels particularly relevant for the festive season. While matte lips have long been a staple of occasion makeup, glossy, dimensional colour is making a strong return. The Gloss Stain brings that high-shine finish together with lasting colour, making it especially suited to weddings, celebrations and long festive evenings, when you want your lip colour to make an impact without having to constantly touch up. It also taps into the growing influence of the Korean glass-lip aesthetic, bringing a juicy, reflective finish into festive and occasion beauty.

The collection features eight shades across nudes, pinks and corals, reds and browns: Love, Grace, Tender, Tranquil, Bliss, Kind, Gentle and Honey. The range moves from softer everyday tones to richer shades suited to more dressed-up makeup looks, giving the glossy finish room to work across different moods and occasions.

The Kay Beauty Hydra Luscious Gloss Stain is available in eight shades and is priced at ₹1,199 for 3.5 ml. The product will be available on the Nykaa app and website, Nykaa retail stores across India and on www.kaybeauty.com from 1st October 2026.

—END—

About Kay Beauty
Founded in 2019, Kay Beauty is one of India’s leading makeup brands co-founded by Actor and Global Icon, Katrina Kaif and India’s leading beauty and lifestyle destination, Nykaa. In just five years, it has emerged as one of India’s most loved and fastest-growing beauty brands. It has been recognized with prestigious accolades, including Vogue India’s Beauty Brand of the Year 2022 and several industry awards for innovation. With strong digital engagement and collaborations with leading beauty experts, Kay Beauty continues to set new benchmarks in the Indian beauty landscape. Drawing from Katrina’s personal journey and experiences with make-up, each Kay Beauty product is designed to deliver results whilst nourishing the skin. Formulated with skin-loving ingredients like chamomile, marula oil, ceramides, lychee extract, and avocado butter, the brand’s #MakeupThatKares philosophy ensures a seamless blend of care, comfort, and long-lasting wear. Kay Beauty is more than just a makeup brand, it’s a movement that celebrates authenticity and encourages self-expression.

Built on the pillars of performance, care, and inclusivity, Kay Beauty champions the idea that beauty is not about conforming, it’s about embracing who you truly are. Because #ItsKayToBeYou. The brand is loved across the country right from key metro cities, to tier 2 and tier 3 markets, fulfilling order demands of 2.8 Million+ customers till date in India. Kay Beauty has also expanded its offline presence, retailing in over 700+ premium stores across the country. The brand is exclusively available on the Kay Beauty website, Nykaa website and app, and at all Nykaa stores across India.

Over the past three years, the brand has also strengthened its international footprint. In 2024, the brand made its international debut in the GCC through Nysaa, where it has since grown to become one of the top five brands on Nykaa.com. Building on this momentum, Kay Beauty entered the United Kingdom in September 2025 through an exclusive partnership with leading beauty retailer Space NK, with availability both online and across stores nationwide. This milestone made Kay Beauty the first beauty brand founded in India to join Space NK’s curated portfolio of global beauty brands

Find us on Instagram – https://www.instagram.com/kaybykatrina/ Website – www.kaybeauty.com

About Nykaa
Nykaa’s vision is to bring inspiration and joy to people everywhere, every day. Born from a desire to make beauty a mainstream choice, the Nykaa journey began in 2012 as a digital-first, consumer-tech beauty company. Falguni Nayar’s entrepreneurial leap with Nykaa tapped into an underserved beauty retail market, disrupting the ecosystem and putting India in the global spotlight. Today, Nykaa has expanded its offerings to include fashion and B2B, launching platforms such as Nykaa Fashion, Nykaa Man, and Nykaa Superstore. Nykaa has also expanded into the Middle East through its omnichannel beauty offering ‘Nysaa’.
Over the years, Nykaa has steadily captured the hearts of consumers, serving over 60 million customers (as of 30 June 2026) through its online platforms and 324 offline beauty destinations (as of 30 June 2026), while building loyal communities through engaging and educative content.
House of Nykaa – Nykaa continues to build its house of brands with a sharp focus on innovation and consumer delight. Nykaa Cosmetics, Dot & Key, Kay Beauty, Nykaa Collections, Nykaa Wanderlust, Nykaa Perfumes, Earth Rhythm, Aminu alongside celebrated fashion labels such as Nykd by Nykaa, KICA, 20 Dresses, RSVP, and Gajra Gang, have become household names, consistently delivering inspiration and highperforming products to consumers.
Nykaa’s unwavering commitment to authenticity and customer-centricity has cemented its position as the retailer of choice for international brands looking to enter the Indian market. With Nykaa’s Global Store, a gateway to some of the world’s most coveted brands, the company harnesses its powerful supply chain and marketing expertise to create a flawless shopping experience. Trusted by renowned global names like Rare Beauty, K18, JudyDoll, Chanel Fragrance and Beauty, SK-II, Nike, H&M, Charlotte Tilbury, Elf Cosmetics, Urban Decay, Birkenstock, Foot Locker, Revolve, and Cider, Nykaa has empowered these iconic brands to connect with Indian consumers and make a lasting impact in the market.
Nykaa has been recognized with prestigious accolades, including a place in the TIME100 Most Influential Companies List and the Isidoro Alvarez Lifetime Achievement Medal at the World Retail Congress in Barcelona. Falguni Nayar, Founder and CEO, has also won personal honours such as EY Entrepreneur of the Year and Power Businesswoman by Forbes Asia.

By Keerti Kadam