MEDIA MAKERS
According to Sanjeev Gupta, it was actor Ramman Handa suggested that he come up with a web series called No Couch and No Ouch, the shooting of which is briskly on currently on Radhe Maa and he decided to back him up as he feels that her biggest plus point is that she does not take even a single rupee from anyone who comes to her and what’s more she does not have any property whether in her or in her relatives’ names .
It was exactly 14 years ago Sanjeev Gupta had first met Radhe Maa, whose actual name is Sukhwinder Kaur. Radhemaa hails from Gurdaspur where she was married 27 years ago and has two children.Sanjeev says that Radhe Maa met Mahant Ram Dinadas in Mukhana and it was the Mahant who channelized all her energies and asked her to spread her aura and power to human beings. Radhe Maa came to Mumbai and has since been staying at Sanjeev Gupta’s residence in Borivali and organizing satsangs every fortnight and worshipping Mata Sherawali religiously.
“For me, Radhe Maa is a Godmother though for everyone else in the world Radhe Maa is yet another ordinary woman. When I met her for the first time 14 years ago, frankly I did not know anything about her but the moment she touched my head and blessed me, my world changed overnight”, says Sanjeev Gupta and reiterates that his advertising company Global Advertisers cannot propagate Radhe Maa because she is beyond everything. “I am only a devotee of Radhe Maa. I make it a point to put hoarding of Radhe Maa whenever my hoardings are empty in off season in Mumbai.”
The well known M.M. Mithaiwala is the parent company of Bright Advertisers and was founded by Sanjeev’s father almost 60 years ago in Malad West. Sanjeev Gupta and his brother Rajeev Gupta jointly founded Global Advertisers twenty years ago and till date have succeeded in acquiring most of the main junctions in over 500 locations all over India. Sanjeev Gupta reiterates that since the growth in the Bandra-Borivali belt has been tremendous in the last 10 years, his company Global Advertisers is concentrating in a big way in both Bandra-Borivali as well as Bandra Borivali, besides aiming to have 140 sites in Thane Godbunder Road and Panvel.
Though as far as M.M.Mithaiwala is concerned, instead of expanding with more outlets Sanjeev Gupta wants to go in for digital and packaging as retail is very difficult of late, he is very sure of one thing. That is, expansion is a part of life and his company Global Advertisers is not exception to this rule. Sanjeev Gupta says that he has plans for expansion, including launching films under his banner. “Predominantly, our endeavor has always been to give something new to our clients all the time. In fact, I often tell people that my clients are my biggest competitors since I actually am competing with them all the time.”
Sanjeev Gupta says that 90% of his clients are reputed builders and his company has plans to pump in from anything from two lakhs to two crores rupees on various activities. “We make it a point to promote not only new and upcoming talents but also big stars like Aamir Khan when his film Ghajini was released. We promoted actor cum singer Manoj Tiwari when his albums were released and even offered not just one or two but as many as ten hoardings to The Lion’s Club to propagate No Tobacco campaign as part of our social initiatives from time to time.We devote 35% of our hoardings all over the country in prime places to various social initiatives. Our inherent desire is to give quality services to our clients and make them satisfied, more than seeking or getting publicity.”
In the past 20 years since his company has been in inception, quality, commitment and service have been the three qualities of Global Advertisers, also his father’s strong points. Sanjeev Gupta adds,“While I deal in marketing as well as PR, my brother Rajeev Gupta deals with acquisitions for the company. Sky is the limit for us at Global Advertisers. If you are focused, you can achieve success.This is what Radhe Maa has taught both me and my brother. Talking about the rumors floating around which malign Radhe Maa, Sanjeev signs off, “The truth takes time to come out ultimately but in the long run you cannot defeat or suppress the truth.”
