The global launch of Abhijat Marathi OTT at the India Pavilion — Cannes Film Festival 2026!
This press release is officially issued on the evening of 16 May 2026 at the India Pavilion during the Cannes Film Festival on the occasion of the global launch of Abhijat Marathi OTT.
Following the launch event, a high-level networking dinner will be hosted with dignitaries, film industry figures, producers, cultural delegates, and international representatives in attendance.
The global launch will be attended by Ashok Saraf, Nivedita Saraf, Prajakta Mali, Ankita Walawalkar, Jayanti Waghadhare, and Kedar Joshi, founder of Abhijat Marathi OTT.
Abhijat Marathi’s official red-carpet representation will be led by Ashok Saraf, who will represent Marathi cinema, culture, and digital storytelling on the world stage.
A special panel discussion will focus on the growing global recognition of Marathi and regional content, the influence of regional storytelling, and the new opportunities emerging for Indian regional cinema and digital entertainment.
Abhijat Marathi is not just a Marathi OTT platform; it is a broad digital ecosystem encompassing Marathi cinema, devotional programming, lifestyle, infotainment, and AI-driven new forms of storytelling.
The inspiration for Abhijat Marathi emerged in 2024 when India’s Prime Minister Narendra Modi conferred the status of a prestigious language on Marathi. That moment became a source of cultural pride for Marathi speakers worldwide.
Former Maharashtra Chief Minister Eknath Shinde’s sustained advocacy for elevating the status of the Marathi language proved highly important.
Chief Minister Devendra Fadnavis has taken this vision further on a broader, global scale, giving new strength to Maharashtra’s cultural sector.
Marathi Language Minister Uday Samant has created an innovative and encouraging environment that serves as a key pillar of this movement. Various initiatives are being implemented to bring the Marathi language, literature, cinema, and digital storytelling to a global audience.
Abhijat Marathi OTT is the intellectual property of Suman Entertainment and Media Pvt. Ltd.
By Keerti Kadam