Ashutosh Gowariker Announces Lagaan Poster Design Contest!
Aamir Khan Productions’ biggest cult classic, Lagaan, has completed 25 years today, and its legacy remains truly unmatched. A powerful epic period sports drama, Lagaan is much more than just a film today. With its immensely captivating and inspiring story, stellar ensemble cast, and unforgettable music, the film stands as one of the greatest achievements of Indian cinema.
As the film celebrates its silver jubilee, the makers have invited audiences to become a part of its journey through the #LagaanPosterChallenge.
To mark the 25th anniversary celebrations, the makers of Lagaan have launched a unique contest for fans. Through this poster design challenge, participants can reimagine and recreate a poster of Lagaan in their own style. The winners will get an opportunity to attend a special screening of the film alongside the cast and crew.
Sharing this exciting challenge on social media, the makers captioned the post:
“From the man who gave us Lagaan… comes an invitation.
#AshutoshGowariker invites you to reimagine the iconic poster, your way and be a part of #LagaanPosterChallenge.
Submit your entry via email at lagaanposterchallenge@gmail.
OR post it on social media and tag us on Facebook, Instagram & X”
https://www.instagram.com/reel/DZEs5EwEWho/?igsh=bWg5OHc4Z2pkYngz
Released in 2001, Lagaan: Once Upon a Time in India, was directed by Ashutosh Gowariker. Starring Aamir Khan in the lead, the film has an ensemble cast including Gracy Singh, British actors Rachel Shelley and Paul Blackthorne, Suhasini Mulay, Kulbhushan Kharbanda, Rajendra Gupta, Raghubir Yadav, Rajesh Vivek, Shrivallabh Vyas, Raj Zutshi, Pradeep Rawat, Akhilendra Mishra, Daya Shankar Pandey, Yashpal Sharma, Amin Hajee, Aditya Lakhia, Javed Khan, A. K. Hangal, and many more. The music of the film was composed by A. R. Rahman and includes iconic songs like, Ghanan Ghanan, Mitwa, Radha Kaise Na Jale, O Rey Chhori and more.
Set in 1893, during the late Victorian period of British colonial rule in India, the film follows the inhabitants of a village in Central India, who, burdened by high taxes and several years of drought, are challenged by an arrogant British Indian Army officer to a game of cricket as a wager to avoid paying the taxes they owe. The villagers face the arduous task of learning a game that is alien to them and playing for a victory.
While Lagaan was screened at numerous international film festivals and garnered multiple accolades, It was the third, and as of 2025 the last, Indian film to be nominated for the Academy Award for Best Foreign Language Film. At the 49th National Film Awards, the film won eight awards, including Best Popular Film.
By Keerti Kadam